- Our Blog
Businesses are reeling this week from the news that the European courts have ruled that data transfers to the US via the 'Safe Harbor' agreement are no longer valid. For digital m ...
Email has come a long way in the last couple of years with automation, optimisation and big data all being appended to the humble ole email. But where does this leave email marketers? What should we be automating and why? Are campaign emails dead? Is it just easier to batch and blast? In this piece I will look at two major objectives for marketing email and discuss what is au ...