Timothy Gillman

  • Quick Guide to Google Tag Manager Fundamentals Exams

    Now is the perfect time to learn more about website tag management. Google Analytics (GA) Academy recently released their new Google Tag Manager (GTM) Fundamentals course, an excellent way for anyone to learn more about using this free tool. Why should I care about understanding tag management? Don’t Care. Take me to the guide, man.

    Timothy Gillman/ Portent, Incin Google- 16 readers -
  • How to Solve 6 Brutal Problems in Google Analytics

    Ever have one of those days where you’re digging through Google Analytics (GA) and you say to yourself “What the f*@$ is this s%$#!?!?” Yeah – me too. Don’t get me wrong – I love GA. It’s way easier to navigate than most of the other analytics platforms out there. But just like its users, GA isn’t perfect.

    Timothy Gillman/ Portent, Incin Google How To's- 16 readers -
  • Measuring Mobile – Using Google Analytics to Prove Mobile Matters

    Marketers: You can no longer ignore mobile. If your team has not regularly addressed mobile, that needs to change. But it’s hard to focus on mobile, right? Starting now, that’s going to change: By using simple reports with basic metrics you can easily grab the attention of your marketing department. And, we have made a custom Google Analytics (GA) report template for you to do just that.

    Timothy Gillman/ Portent, Incin Google- 27 readers -
  • 3 Demographic Reports for Jedi Masters

    As an analytics nerd people often assume I’m a Star Wars geek. And they’re absolutely right! While learning about Demographic Reporting in Google Analytics, I found plenty of data analysis aspects similar to one Star Wars character: Obi-Wan Kenobi. He is beloved, powerful, and he is wise. But during the latter stages of his Jedi career he’s also a bit of a creep.

    Timothy Gillman/ Portent, Inc- 9 readers -