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Sometimes it’s best to have your in-house team handle all your content-related projects – especially if they’ve worked with you long enough to know what works and what doesn’t in your industry. Besides, from 9am to 5pm on every business day, they’re all yours. You can reach out to them anytime and ask them to write your content.
Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are even more effective than blog posts, videos, infographics and other forms of content. They are the most believable marketing material out there.