victor ijidola

  • How to Leverage Gated Content to Boost Conversions

    Should we ask something from users before they gain access to this tool or content? If so, at what stage should we gate it… when they go to use the tool for the first time or at another point? Will people continue once they know it’s gated or will we lose a conversion? These are just some of the questions that cross the minds of marketing professionals today when it comes to creating and pro.

    Jeffbullas's Blogin Content How To's- 18 readers -
  • 4 Easy Ways to Get Your Customers To Provide Case Studies

    Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are even more effective than blog posts, videos, infographics and other forms of content. They are the most believable marketing material out there.

    Jeffbullas's Blog- 14 readers -