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It’s that time of year again. After ringing in the new year, 2017 arrived with new media budgets, strategies and plans. The first two months of the year are riddled with change and discussion, and many brands miss the opportunity to market to customers on social media — for a bargain price. In fact, research shows that after the spike in ad costs during the holiday season, Ja ...
When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep users on their platforms for a direct purchase? Despite the massive reach, engaging content and success of social advertising, in-channel purchasing has been a bit of a hurdle for marketers and advertisers alike.
Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not gone exactly as planned, and that it would no longer focus on trying to programmatically sell digital display ad inventory. We know Facebook had been testing this route to market for some time — at least since the latter half of 2015 — so ...