wayne st. amand

  • How Pinterest is cracking the social commerce code

    When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep users on their platforms for a direct purchase? Despite the massive reach, engaging content and success of social advertising, in-channel purchasing has been a bit of a hurdle for marketers and advertisers alike.

    Marketing Landin Social How To's- 27 readers -
  • A day of reckoning for digital display advertising?

    Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not gone exactly as planned, and that it would no longer focus on trying to programmatically sell digital display ad inventory. We know Facebook had been testing this route to market for some time — at least since the latter half of 2015 — so ...

    Marketing Landin Display Facebook- 12 readers -