- Our Blog
Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of different opinions and disciplines fighting for our attention. We need to distill the clutter and noise of shiny new ideas and distractions into the essential elements you need to foster and develop for content marketing mastery.
Social media amplifies humanity. Have you ever been to a barbecue and had to listen to someone prattle on about themselves for hours? Attended a cocktail party and had the most intriguing conversation with a tall dark stranger? Been invited to a friends place and viewed so many baby photos that you felt compelled to have a vasectomy! Facebook, Twitter and social media take t ...
It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops near my home. I had plenty of time as I was between jobs. But it made a big promise.
Months of coding, weeks of rigorous testing and after an anxious wait for the app stores’ approval, you have finally released your app to the digital world. Now comes the biggest challenge… Increase your app downloads! In the end, an app’s success is always measured by the number of downloads it acquires.
Do you run a WordPress site? How aware are you of the vulnerabilities of your site to plugin attacks and hackers? The WordPress Plugin Directory helps bloggers and website owners rid themselves of static pages and build intuitive user interfaces, all without the need to learn complex coding and website development skills.
Influencer marketing may seem like a new trend. But it has actually been around since at least 1760 when Robert Wedgwood of Wedgewood China boosted pottery sales with endorsements from the Royal Family. The purpose of influencer marketing (boosting sales) hasn’t changed since then. But how we go about using it has changed drastically.
There are over 87 million blogs published on WordPress.com every month. If you want to stand out from the crowd, your content has to be powerful. It has to drag people in, entertain them, and get them to take action. If it isn’t, all your hard work will have been for nothing. Instead of making a big splash, it will be just another drop in the ocean.
People are becoming extremely skeptical about everything online. Several factors such as the rise of fake news and online frauds have contributed to this. Hence, if you want to use social media to drive engagement, traffic, and sales, you need to take steps to boost your profile’s credibility. One social network in particular where you should pay attention to your credibilit ...
Making predictions about web design trends is not an exact science, but neither is design itself – so what’s wrong with a little creative conjecturing about 2018. 2017 saw a number of web design trends pop up. Including a wave of 3D design as designers started to get on board and familiar with WebGL and 3D rotatable renders, an increased use of the parallax effect, and a litt ...
Successfully executing a digital marketing campaign will result in a number of benefits for your business, such as: increased brand awareness, higher SERP rankings, increased website traffic and most importantly, sales. But what about the downside of digital marketing? The more you grow your online presence, the more your website becomes a juicy target for hackers.
Over the last year and a half I have had the pleasure of helping a large number of customers grow their Instagram accounts through our Instagram growth agency. We’ve grown accounts from 100 followers, all the way to 300,000+ followers. The testimonials have been through the roof, with people saying how they have landed influencer deals, grown their business sales, increased ...
Each second, there are over 61,000 searches made on Google, 7,698 tweets and 794 Instagram posts made… So how can you make sure you stand out in such a concentrated arena? It’s every person for themselves out there and if you don’t stay on top of it, you might get lost in the crowd. Long gone are the days where posts showed up in chronological order, now each social media pl ...
The competition on social media platforms is becoming fiercer every day… Every startup, local business or Fortune 500 company is cranking out large volumes of social media content and fighting for your customers’ attention. The algorithms are shifting too. Facebook is leading the way by devaluing the reach of text-based content in exchange for video. Instagram and LinkedIn are following.
Do you find new friends and forget the old ones as you move through life? Or do you maintain a loyal squad that sticks with you? Just like in life, businesses have different approaches to relationship building and customer acquisition. Some businesses focus all of their effort and resources on finding new customers, and some prefer to lean towards customer retention.
This time next year, your business will rank No. 1 in search results! – Every SEO company ever. Why do they all sound the same? Because it’s these magic words that attract new clients. Small-to-medium-sized businesses (and even big players) rarely understand what SEO really implies; what they know are merely statistical results they are bombarded with at every corner: The no.
Some of us discover our purpose in life at an early age. It might be writing, playing the violin or the driven and passionate artist. That is unusual and rare. And they are the lucky few. The rest of us have to stumble through life trying to find our “why”. Some of us don’t bother. Being secure and safe is enough. We don’t feel the urge to move up the ladder.
For years I have been saying the same thing: content is king. No matter what changes are made in the marketing world (and it tends to move fast) content is still the number one way to engage with your audience and help elevate your brand. With this in mind, it isn’t always easy to create engaging, effective content at every turn.
Do you want more people to recommend your products? Would you like to maximize word of mouth marketing? According to a Nielsen, the most trusted promotional content format is “Recommendations from people I know,” at 83%. Branded websites come in second at 70%, and consumer opinions rank third at 66%. This makes complete sense when you think about it.