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July 25, 2016 Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any relationship, but especially for a relationship with an agency. When you work with an agency, there are certain things you should keep an eye on.
July 13, 2016 Most businesses have a love/hate relationship with promotions. Often a promotion implies that you as the seller are offering some good or service at a more convenient rate for the buyer, even if it causes you a dip in profit. Whether it’s a discount on the cost of your product, perhaps a free trial, or simply a package deal on your usual offer, promos mean 2 th ...
July 19, 2016 The time has come again Heroes! After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2016. We release our newest edition of the Top 25 every summer—it’s a nice way to honor some of the hardest workers in our tight-knit community.
July 21, 2016 Don’t Miss Discounted London Tickets You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul’s at 25% off the conference price. But time is running out. We’ve sold over 50% of our seats and Early Bird rates expire at midnight BST on 29 July. Act now to ensure your seat at London’s Only All-PPC Event, before it’s too late.
July 28, 2016 25% Off Expires at Midnight BST, 29 July! Time is nearly gone to reserve your seat for Hero Conf London, 24-26 October at etc.venues St Paul’s, at a huge discount off the regular conference rate! Don’t miss your chance to join the biggest experts in PPC for 3 days of learning, networking and fun! We continue to add exciting new sessions to our PPC-Only slat ...
July 21, 2016 We’re now more than half way through the year and already there have been many changes within digital marketing. Google’s Performance Summit yielded many updates, including: Expanded text ads Bid adjustments by device Demographics for Search Ads Pinterest has turned the advertising corner, growing into a strong player within the market and Programmatic contin ...
July 20, 2016 When it comes to Healthcare Marketing, one particular form of creative thinking can be especially helpful: rather than out-of-the-box thinking, we should aim for thinking “into the corners,”4 and pursuing overlooked opportunities within our current reach. This whitepaper will hig ...
July 18, 2016 Have you ever heard someone say that they love filling out a form? Didn’t think so! However, lead forms are an essential in marketing. Facebook Lead Gen ads have made it much easier for users to get more information about your business or products on their mobile phone, without ever having to leave Facebook. With 1.
July 11, 2016 Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at your entire website. Where should you focus your testing efforts and how do you decide what to test first? What are the tools you should be using to test? In this new live webinar, Hanapin and Visual Website Optimizer team up to discuss the 5 tools you should be using to t ...
July 28, 2016 On Tuesday, AdWords released one of the biggest updates in the history of the platform with expanded text ads. If you haven’t seen all the chatter across the web then know that you can now create new ads that have (2) 30 character headlines, a single 80 character description line and two breadcrumb fields to enter extra keywords in your display URL called Paths.
July 27, 2016 We’re a little over a week away from the opening ceremonies and the 2016 Olympic games are trending to exceed past benchmarks, most notably in media coverage and ad sales. For those of us watching how this event will unfold on the digital stage, the Rio games have the ability to change some old school rules.
July 26, 2016 Making decisions for PPC initiatives can be stressful. Within the industry, we toss around “best” and “common” practices like confetti. We are purveyors of patterns. Collectors of congruency. Emperors of efficiency. However, we lack perfect vision into the future and have to rely on 20/20 hindsight.
July 8, 2016 Bing Ads Editor (BAE) for Mac has long been the most highly requested feature on the Bing Ads user forum. In fact, I wrote about the top reasons I couldn’t wait for it a few months ago when Mac users got word that Bing Ads had started work on the Mac version for release in early summer 2016.
July 27, 2016 Ever since Google released expanded text ads in beta, advertisers have been populating their accounts with this new ad format. Advertisers could create expanded text ads in the interface or bulk upload excel sheets, but couldn’t utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor 11.5.7.
July 14, 2016 Dear reader, here is a confession: I am too old to be using slang and I am especially too elderly to be trying so hard to incorporate colloquialisms into a post about Expanded Text Ads. But when Google announced earlier this year they would be ditching the right side ads and would be extending the character lengths for headlines and descriptions, I was ready to make my ads fetch.
July 29, 2016 Working at an agency, we hear similar questions from clients on a regular basis, especially those who are new to PPC and the paid advertising world. One question we hear often is “How do your other clients use Display Advertising?” and is usually followed by “What kind of results can we expect?” Display advertising is the closest thing to traditional advertising online.
July 20, 2016 Google seems to be celebrating an unofficial “Christmas in July” this year. On Monday, the official AdWords blog announced another new addition to the mobile marketer’s tool chest: the long-awaited price extensions! As more and more users turn to mobile for research and purchase decision help, the need to qualify clicks grows ever more significant.
July 27, 2016 The PPC world was recently informed by Google that the “Converted Clicks” metric in AdWords will soon be retired within the platform. In its stead will remain the now-customizable “Conversions” metric, which is generally capable of delivering the same information after a few minor adjustments.
July 25, 2016 Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It’s a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included.
July 22, 2016 Time of day analysis and bid adjustments are not new in the PPC world. However, the importance of ad schedules varies across industries, services, and products. For ecommerce companies that sell luxury goods, ad schedules are more crucial. Why? Online shoppers still want to talk to a salesperson when making a relatively expensive purchase.
July 14, 2016 Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future.
July 20, 2016 When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You find yourself slaving away day after day pulling numbers, calculating CPCs and CPLs, only to end up with a mediocre looking report. But wait. There has to be a better way. Let’s explore another option: Google Data Studio.
July 26, 2016 Hanapin Marketing, the PPC Agency of Experts behind PPC Hero, is constantly creating new whitepapers, toolkits, and hosting weekly webinars. We want to be your main source for all PPC-related content. We are always striving to educate the paid search community and the first step in that is giving you what you need, with no strings attached.
July 7, 2016 The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign.
July 15, 2016 When you launch a new product you often need to build awareness. Many types of marketing channels, both organic and paid, can serve a purpose in generating awareness, but social platforms (generally) and Facebook (specifically) are tailor made to spread content from person to person.
July 14, 2016 It’s that time again. With the help from the crew here at PPC Hero, we’ve nearly filled the schedule for Hero Conf London with 40 all-new, all-PPC sessions. If that’s an adequate reminder that you haven’t yet bought your tickets (they’re selling at a record pace), we’ll drop this right here for convenience: Register Now>> If you’d like to see more in ...
July 11, 2016 When I started in Paid Search 4 years ago I was in for a shock. Not because I didn’t know anything about Paid Search (which I didn’t) or that I was working in an office for the first time in my life (I was in outside sales for 18 years). It was all the sitting I was doing. At least 8 hours a day. Don’t get me wrong.
July 18, 2016 Excel Solver is a fantastic tool, but most examples only cover the simple marketing use cases. Leaving the advanced usages to your imagination with no clear path forward. In this post, we’ll cover the next steps of enhancing your models and then cover how to automate the process. The post focuses on the more technical aspects of Excel but will remain fully accessible.
July 18, 2016 PPC Hero launched for the first time on March 12, 2007. Yes, that means that PPC Hero has been guiding and offering up paid search, social, display, programmatic and more, tips and strategies for almost a decade! We’ve been honored to have the likes of Larry Kim, John Lee, Joe Kerschbaum, Brad Geddes and Fred Vallaeys, as well as both past and current team memb ...
Digital ad strategies, tactics and news from Hanapin Marketing.