ReelSEO - Posts from January 2016

  • Food and News Dominate Facebook Video Views in December 2015

    There were over 8.3 million native videos uploaded directly to Facebook in December 2015, generating over 179 billion views for around 1.6 million different creators. And food related video content really scored some huge views, the with top publishers going all out to upload recipes, walk-throughs and inspirational ideas for the festive season and beyond.

    Carla Marshall/ ReelSEOin Social Facebook- 39 readers -
  • Top 3 Facebook Video Ad Formats for 2016

    Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively. I’m not just talking about fat stacks of cash either - whether your objective is to close sales, build a list, or win a whole bunch of new followers, fans, likes, and clicks, Facebook video ads provide an unmatched ability to target your ideal viewers with content they are sure to enjoy.

    ReelSEOin Social Facebook- 26 readers -
  • 3 Ways to Kick Start Your Video Marketing Campaigns in 2016

    Now that the new year is here, it’s time to start thinking about the highs and lows of past campaigns. Most likely your marketing campaign includes a video element, so you want to analyze if it was a success or could have been improved. Even if your campaign was a wild success, there is always room for improvement.

    ReelSEOin Facebook YouTube- 23 readers -
  • Are Video Advertisers Targeting the Right Audience on YouTube?

    Lisa Gevelber, the VP of Americas Marketing at Google, wrote an article entitled, “Why Consumer Intent Is More Powerful than Demographics,” which was recently published on Think with Google. The critical data and strategic insights in her article gave me a giant whack on the side of my head. I suddenly realized that video marketers – and video advertisers – may not be targeti ...

    Greg Jarboe/ ReelSEOin Social Google YouTube- 30 readers -
  • The Fine Bros Backlash and the Problem with Licensing Video Content

    It’s tough being a YouTuber these days. The site has evolved into an all-out competition for viewers where creators have to compete with passionate newcomers, established superstars and the growing segment of big-media backed channels. As a result, most YouTubers are always on the lookout for ways to solidify their position, grow their audience, and reduce the risk that comes ...

    Andy Smith/ ReelSEOin Content YouTube- 62 readers -
  • Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

    A couple of weeks ago, I pointed out that five out of the six top YouTube videos about the 2016 U.S. presidential election had been created by The Tonight Show Starring Jimmy Fallon and Saturday Night Live. But video marketers know that “views” isn’t the only measure of success on YouTube. In fact, a survey by Mixpro last April found that advertising executives think “engage ...

    Greg Jarboe/ ReelSEOin YouTube- 31 readers -
  • Why Is Video Marketing for the Car Industry Stuck in Second Gear?

    The North American International Auto Show (NAIAS) gets underway today in Detroit. Now in its 28th year as an international event, the 2016 NAIAS is among the most prestigious auto shows in the world. With more than 5,000 credentialed journalists from over 60 countries expected to attend the upcoming show, many of the automakers and suppliers exhibiting at NAIAS will garner c ...

    Greg Jarboe/ ReelSEOin YouTube- 36 readers -
  • Emojis and Social Video: The Top Emojis on Vine and Instagram 😍

    If you are an Internet user (and if you are reading this online then we'll assume you are), you'll have at least a passing familiarity with the new language of communication - the emoji. Why are emojis (the name means “picture character” in Japanese) so popular? Apart from the fact they are super cute, using an emoji is a short-cut to expressing an emotion when time is short, ...

    Carla Marshall/ ReelSEOin Social- 40 readers -
  • When Should You Promote Video Content with Paid Media?

    In a previous ReelSEO article I asked our readers three questions about creating an effective mobile video strategy that focused on the viewers that were discovering, watching, and sharing mobile videos. In this post, I'll tackle three more important questions: When should you promote your mobile video content with paid media? How should you measure your mobile video marketin ...

    Greg Jarboe/ ReelSEOin Social Paid Search Content Google- 34 readers -

ReelSEO

ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.

Additional authors: David Holland, Mark R Robertson
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