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Hello and Happy Tuesday! This week in internet marketing, we’ve gathered some of the best stories and articles from around the web. We’re looking at tips for engaging your social media audience through the principles of psychology, as well as the importance of human connection and engagement in all link building strategies, and common mistakes to avoid with Facebook advertising.
Hello and Happy Tuesday! This week in internet marketing, we’ve gathered some of the best stories and articles from around the web. We’re looking at the benefits of local SEO to help grow your business, as well as tips for making your content stand out, and a guide to SEO techniques that are as hot as ever.
Virtual reality, it’s finally happening. People have been talking about it for years, and the time has come. The Oculus Rift is set to hit shelves on March 28th, and many other forms of VR technology are following suit. The VR race will heat up with companies like HTC, Samsung, Steam, and PlayStation. Rest assured that Google is not far behind.
What can I say? At TechWyse, we have some of the smartest and most talented individuals constructing strategies for our clients, and we’ve been doing it for years. We love what we do, and we want to share some … but only some … of our ideas with you! So look under your seats everyone! The “If-I-Tell-You-I-Don’t-Have-To-Kill-You” list of TechWyse secrets giveaway! Learn as muc ...
Today, there is no shortage of SEO tools. But many of the most effective SEO tools are also quite pricey, so it can be difficult to choose the best tool to suit your needs. Whether you are a startup or a small to medium enterprise, it may be tricky to find room in your marketing budget, but SEO tools help you with effective onsite and offsite optimization.
Owning a small business is tough. Regardless of how innovative your product is, how useful your services are, or how much public interest there is in your particular marketing vertical, this statement remains true. It’s a dog eat dog world when it comes to marketing, and unfortunately for those trying to get noticed, there are exciting new breeds popping up to compete every day.
I want you to ask yourself one simple question about your website: What do your visitors need to believe about you before they contact you? This simple question can spark a torrent of ideas to improve the trustworthiness of your website. Having a trustworthy website will lead to a higher conversion rate. In this blog I’m going to list 18 effective strategies for increasing your trust.
A lot of digital marketers were taken by surprise when eMarketer published a report that showed marketers were leaning towards display advertising and were going to set aside more budget for it in the coming few years. Considering the fact that search advertising has been long upheld as the best method of online advertising, this report was seen as a major disruption.
In 2014, Google announced that only 30% of its employees were women, with only 21% of leadership positions in the company being held by women. Other major tech companies aren’t doing much better—Yahoo’s latest numbers of its workforce shows that 37% of its employees are women, while Facebook is at 32%, and LinkedIn is 39% women.
Hello and Happy Tuesday! This week in internet marketing, we’ve gathered some of the best stories and articles from around the web. We’re looking at ways to make your content remarkable, as well as the importance of having an accessible website and how Facebook’s new reactions tool is changing social media marketing.
In the world of search engines, the dark side of SEO is battling to overtake Google’s Jedi force. OK so maybe that’s a stretch, but it’s a constant struggle to be a top contender in Google’s search results. Google tries to provide a user with the best possible results or pages for the search query. These results are based on algorithms built by the search engine to ‘score’ different sites.
Effective user experience (UX) is something every website should have but it’s also something most people can’t quite figure out how to execute on their own site. Small businesses that don’t have big budgets find it particularly difficult to optimize for UX. But I’d like to walk you through a couple simple changes you can make to the layout of information, the colour and the d ...
For the paid search beginner, it’s all about jumping into the fundamentals of the AdWords platform, and familiarizing yourself with some of the jargon unique to the field. Almost instantly acronyms such as CPC and CTR, will effortlessly become part of your everyday vernacular. Unfortunately, all too often, beginner pay per click managers tend to focus solely on fundamentals, a ...
SEO and social media are pretty tightly connected. Both are inbound strategies with goals of attracting visitors who can be converted into customers. Social media can have a major impact on your search engine rankings, and here are 5 tips that you may not be thinking about and which you can put into place quickly. 1. Build Higher-Quality Links Through Your Social Platforms.
In 2010, Google released what they call Google Business View, which is a virtual tour of your store or office. This service is only available to business store-fronts, thus you cannot partake if you run your business from home or use a service-area based approach. If you are eligible, a Google Trusted Photographer will come to your store, take photos and then morph them togethe ...
A business, regardless of its size, depends heavily on customers who purchase their service or product. This holds true for a company as big as Amazon or as small as mine. My company cannot survive if people, or more accurately prospective clients, don’t contact me for my digital marketing services after reading my blog.
Maintaining your online reputation is an important factor when you want your website to gain popularity and credibility among its visitors and users. You may be working hard to maintain ensure you have a positive reputation online, however, there will be instances when your carefully cultivated prestige is tarnished by negative reviews.
You know that content marketing can help you to grow your social media presence, increase website traffic, and offer other great benefits for your business. What you don’t know is how to tell which of your efforts are working and which aren’t. There’s certainly no shortage of analytics tools, both free and paid, that can provide you with all sorts of tracking information.
Hello and Happy Tuesday! This week in internet marketing, we’ve gathered some of the best stories and articles from around the web. We’re looking at a checklist to help you leverage the power of local SEO, as well as research ideas for strong SEO keywords, and digital trends to watch for this year.
It’s an all too familiar problem: You dedicate hours to writing blogs with the purpose of bringing traffic to your website. You are excited to share your knowledge with the world in a personalized setting and you cannot wait for your blog to rank number 1 on Google for your topic. The trouble is, there’s a very high chance that it will never reach that top coveted spot.
Hello and Happy Tuesday! This week in internet marketing, we’ve gathered some of the best stories and articles from around the web. We’re looking at key measurements to help increase revenue, as well as considering a new outlook on modern SEO, and we’re also asking which digital marketing services are the hottest right now.
This year’s mobile marketing climate will be big, and business providers are readying their brands for innovative solutions. In 2015, the mobile world experienced a massive boost. Enterprises, small businesses, and even solo entrepreneurs are powering solutions via mobile, engaging consumers at unprecedented speeds. Mobile is essential to your marketing strategy now.
While other video hosting services have expanded over the years, YouTube remains the core money-making platform available. Of course, it comes with its drawbacks: a huge crowd to fight against to be seen, some truly ridiculous copyright claims being won by studios being supported over creative amateur filmmakers, etc.
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