- Our Blog
… Depending on how you choose to define the term, I’ve been blogging for the better part of two decades. During that time, I’ve written a lot for my own sites, as well as for the blogs of my many freelance writing clients on a broad range of subjects for a broad range of audiences. I’ve talked about restaurants, movies, asbestos poisoning, green…
Believe it or not, WordPress literarily controls over one-third of the entire internet and there is no experienced web development company that has never made use of WordPress web development template or any of WordPress development resources. In fact over 75 million companies have made use of one or more WordPress development resources.
… be in the H1. On an archive page the title of that archive should be in the H1. On your homepage your brand name should probably be in the H1. So, I’m not entirely sure that he’s right. I would prefer that he does it right in terms of using one H1, then some H2s, etc. This is more of an accessibility issue than it is a specific SEO issue…
… Social media is a massive generator of traffic and you should have a solid campaign in place. Through social media businesses and single bloggers have been able to generate traffic quickly which otherwise would have taken months. However, even in social media it’s important to have a solid keyword research strategy. Social media platforms use…
… Online video isn’t new. YouTube has been around for years, entertaining us with random pranks, memes and funny cat videos. But there has been a measurable shift in the overall quantity and quality of video being uploaded to YouTube each and every day. More specifically and more recently, it feels like everyone has started a vlog. And again, it’s…
… Here’s a common question I get asked a lot and I know many of you are confused because you might think it’s a great idea for every business to have a blog. However, after consulting many businesses over the years, I’ve learned about some instances where it might NOT be a good idea to have a blog. Even though many of you might consider a blog…
We’ve talked about the power of email marketing and how an effective campaign can generate thousands of leads. However, you need to make sure you know the fundamentals of email marketing so your follow-ups will resonate with your readers. One of the biggest mistakes I hear my clients making is they forget who their subscribers are and what I’m talking about is them being “human beings”.
Email is massive and it’s a great way to generate enormous about of engagement to your blog. Through a solid email marketing campaign, you’ll be able to increase return visitors, conversions, brand awareness, and profits. Neil Patel from QuickSprout.com has stated it would be impossible for him to generate 100,000 visitors to his blog WITHOUT a solid email marketing campaign in place.
Infographics are an amazing tool to generate enormous traffic because they can relate to every type of reader. For example, people will visit your blog from all over the world and illustrations like infographics can get the point across to them quickly. Infographics are very efficient at the same time because they can compress thousands of words into a language that everyone understands.
I am really not a fan of the “traffic is everything” theory. I mean traffic alone is worthless. It is just a number, showing how many people visited your blog the other day. But does that mean anything to you? Just in part. What I believe marketers and bloggers should pay a lot more attention to is the actual conversion. The conversion rate is what plays a role.
You’ve probably noticed many websites ranking high in the SERP’s and they’ve really had no SEO optimization done. You’ll notice they are ranking high for keywords NOT on their pages, which often gets us wondering how this is possible. However, it’s important to understand Google does have over 200 ranking factors so these particular sites could be falling under some of these.
This was a conference session titled 8 Simple Revenue Boosting Hacks for WordPress at Affiliate Summit East 2016, which took place July 31st through August 2nd, 2016 at the New York Marriott Marquis. Session speaker: David Vogelpohl, VP of Web Strategy, WP Engine Session description: Learn 8 simple WordPress hacks to quickly increase commissions.
Marketing your blog can be very difficult and you have to explore what methods are working for you. For example, I’ve found one of the hardest things of blog and content marketing is the inability to find an effective method quickly. Sometimes, it can take months to find an avenue that is working better for you than others.
… Facebook advertising can be very lucrative, but can also be very expensive. You have to be well versed in Facebook marketing to optimize your ads for conversions. No matter what advertising platform you choose, it’s important to pay less per click than what you are averaging per conversions. If $5.00 of advertising has brought me $25.00 in ROI…
It’s back! HostGator (they host this blog) is kicking off Black Friday with 65% off all new hosting plus $5.99 for select domains. Plus they’re doing one hour flash sales thought out the weekend where you can pick up a new domain for only $2.99 and get a whoppin’ 80% of all new hosting plans! That means you can start a blog for only $1.