• The Easiest Way to Nurture Leads with Content Marketing

    … By Brooke B. Sellas, {grow} Contributing Columnist So you want to nurture leads with content marketing. Google it, and you’ll find a million and one posts with brawny frameworks that you’ll need a Ph.D. to execute. I don’t know about you, but sometimes I’m looking for the easiest or fastest route. So here it is. This is the simplest, do…

    {grow}in Social EMail Content- 10 readers -
  • Put the Customer at the Heart of Your Content Strategy

    The following blog post was written by dotmailer. You can learn more about dotmailer here. Ever open your email and feel like you’ve stepped into a busy street market? Often, it’s hard to hear yourself think above the din of sales, offers and exclusives. This kind of content is great for incentivizing new subscribers and generating first-time purchases.

    Movable Ink Blog- 10 readers -
  • The REAL Cure to Information Overload

    … If your business hasn’t been booming and you’re not growing your income daily then please indulge me for just a minute. I want you to wrap your brain around this concept. It’s a way of thinking about your marketing that can spark an entire shift in the way you’ve been doing things. Here goes… You need to go on a low information diet. ==>See…

    whoisjonleuty.comin Paid Search EMail- 9 readers -
  • How to Use Email Remarketing to Achieve Inbox Domination

    I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve long mourned the fact that AdWords’ lone inbox placement, Gmail ads (formerly “Gmail Sponsored Promotions”), were not eligible for use in remarketing campaigns.

    WordStream- 10 readers -
  • The Importance of Your Welcome Email

    Email marketing is widely accepted as the best way to get your message and brand across. Imagine what you can do with a list of 100,000 subscribers and how quickly you can promote new content published within seconds. However, before you get into a full-fledged email campaign, it’s important to understand the dynamics of what makes a high converting campaign.

    Rizvan Ullah/ John Chow dot Com- 7 readers -
  • Keep Holiday Shoppers Coming Back in the New Year

    The following blog post was written by Sara Luu and originally appeared on the Oracle + Bronto blog. With Black Friday, Cyber Monday and other holiday sales, many ecommerce companies will see a huge spike in revenue and gain new customers in the process. But once the holidays are over, some of those customers will drop off and revenue can start to dip going into the new year.

    Movable Ink Blog- 7 readers -
  • 5 Easy List Building Techniques To Get You More Email Subscribers

    … if you don’t have a sizable list? If you don’t have a large list, another way you can use social proof is by showcasing your skills as a small business owner, marketer, blogger or entrepreneur. For example, Neil Patel wants you to sign up to his list to learn traffic building tips, and you know he’s credible not only by the blog posts he puts…

    Blogging Wizardin Social EMail- 8 readers -
  • What is Hyper-Segmented Email Automation?

    In 2018, a single automation series won’t be enough. As inboxes flood with more and more emails, you must be different to stand out. Hyper-segmented automation, when you create custom automation series for subscribers with different needs, interests, or characteristics, will play a big part in this. The more segmented and targeted your automation, the more it’ll resonate with subscribers.

    Pace Lattin/ Performance Marketing Insider- 10 readers -
  • Leadpages: More Than Just A Landing Page Builder

    … with the default Drag & Drop templates. Of course, you can always start from a 100% blank canvas, as well. But because I think one of the major values of Leadpages is the template library, I’m going to demo modifying one of the free templates for this review: Fun fact – this template is pretty similar to the template used on Blogging Wizard’s…

    Blogging Wizardin EMail- 12 readers -
  • The Email Marketer’s Guide to GDPR, ADA, and CAN-SPAM

    … under the American with Disabilities Act (ADA). Failure to be ADA compliant opens you up to possible legal penalties.” Although complying with accessibility regulations adds complexity to email marketing, practitioners would do well to view compliance as a feature, not a bug, since compliance ensures all consumers have access to their messages…

    Movable Ink Blogin EMail- 16 readers -