• How to Leverage Behavioral Analytics In Your Growth Strategy

    If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data. I know that sounds a little dense, but bear with me. What I mean is that information alone isn’t enough. Yes, in data we trust.

    KISSmetrics Marketing Blog- 11 readers -
  • How To Use Email Automation To Significantly Increase eCommerce Sales

    Email marketing is a growing trend used by many businesses in the eCommerce world. In 2013, it accounted for more than 7 percent of all eCommerce transactions – leaving social media, banner ads and affiliate marketing strategies in the dust! Check out these results from a Custora study called E-Commerce Customer Acquisition Snapshot.

    Jeffbullas's Blog- 20 readers -
  • 7 Things the Mobile Mogul Wants from Your Email Marketing

    … According to Email Monday, nearly 60% of people open their emails on mobile devices (and that number is growing). In fact, 71% of people will delete emails if they aren’t formatted correctly for their phone. No need to belabor the point here – mobile is important when it comes to your email marketing. But just [...] Read More... The post 7 Things the Mobile Mogul Wants from Your Email Marketing appeared first on Dex Media. …

    Dex Mediain EMail- 11 readers -
  • The Last Guide to Facebook Ad Account Structure You’ll Ever Need

    Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is great for you creative types out there. That being said, taking a measured and methodical approach to how your account is structured is integral to getting the most value from Facebook ads.

    Brett Mchale/ WordStream- 12 readers -
  • The 10 most common WordPress SEO challenges and how to solve them

    If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare. You’ll have seen a thousand different articles on SEO: on-page optimization tips, off-page optimization tips, SEO basics, email marketing tips, etc. online and implemented them – only to see them fail, or worse, backfire.

    Search Engine Watch- 22 readers -
  • Chatbot Marketing: Is It the Strategy of the Future ?

    There’s a big hype going on about chatbots. If you’ve heard of them but aren’t quite sure what exactly they are or how they work, you’re in the right place. This article will explain what chatbots are and how they can help you take your digital marketing to the next level. I’m not using “to the next level” as an idiom, because chatbot marketing might just be the next big thing.

    cognitiveSEO- 16 readers -
  • Five million Indian government workers to get IDN email

    … in a centralized fashion. “The primary trigger behind the policy was Government data which resides on servers outside India and on servers beyond the control of the Government of India,” the MEITY press release states. India currently has the largest number of internationalized domain names, at the top level, of any country. NIXI, the local ccTLD manager…

    Kevin Murphy/ DomainIncitein EMail- 25 readers -
  • Email Spotlight: Hotwire

    Live pricing in emails – especially when it comes to travel – is the best way to deliver accurate, up-to-the-second information about limited-time deals. In fact, in a study with one of our largest global OTA partners, Movable Ink found that real-time pricing improved conversions 50% over emails that contained static pricing.

    Movable Ink Blog- 16 readers -
  • How to Increase eCommerce Sales with Content Marketing

    … performance indicators (KPIs) in relation to your goals Buyer persona(s) Keywords or key phrases Editorial calendar – taking into account holidays, seasonal events, and your company’s marketing calendar Promotional schedule – which could include social media, influencers, and email marketing Social listening solutions like Simply Measured…

    Simply Measuredin Social EMail Content How To's- 22 readers -
  • How You Can Take Advantage of HubSpot's New Sigstr Integration

    … With so many digital marketing tools out on the market, sometimes it can be most effective to combine their powers to get the best results. Luckily HubSpot has been stepping up their integration game, making more and more native integrations available in the past few months. In 2017, HubSpot has added about 18 integrations so far including…

    The IMPACT Blogin EMail How To's- 18 readers -