• Silverback Strategies expands content team with new hire

    ALEXANDRIA, Va. — Silverback Strategies (http://www.silverbackstrategies.com) announced today that Meredith Keller has joined the agency to support and grow its content marketing initiatives. A University of Rochester graduate, Meredith comes with a wealth of experience in publishing, having spent the last four years working on a range of print and digital projects in the edit ...

    Silverback Strategies- 57 readers -
  • How to Use Social Media Tactics to Make Your Emails More Enticing

    Email marketing is tough. You have almost no time to grab your audience’s attention with a subject line, and even if they do open — that’s when the battle is just beginning. For those who do open your email, you can’t give them any reason to click the ‘delete’ button, and you have to pique their interest immediately. One of the best ways to accomplish that is through visuals.

    MarketingSherpa Blog- 50 readers -
  • How to Use Earned Media to Boost Your SEO

    … earned media efforts. Here are a few easy ways to start building those important relationships: Build a list of relevant books and podcasts and review them. Every author and podcaster needs reviews and ratings to gain more traction. Publishing your review gives you a great conversation starter and reason to reach out. Create a list…

    Content Marketing Institutein SEO EMail How To's- 49 readers -
  • How Can A CRM and Marketing Automation Improve Your Real Estate Business

    …, location, price range, purpose (vacation home, commercial, investment or residence) or prior actions taken on the website (download, click on email, engaged on social media etc). Customize Marketing You can customize the marketing message to each of the customer segments. Most CRM’s allow you to set up emails with dynamic content. The workflows your real…

    Paveyain EMail How To's- 48 readers -
  • How To Write Blog Posts That Your Audience Will Love

    As a marketer, you know that the first step in your marketing strategy is to attract business with your content. But, while up to 94% of small businesses are using a content marketing strategy, the majority of marketers are failing. Just because you have a plan, it doesn’t mean it’s working. To understand content marketing, you need to look at the definition.

    Blogging Wizard- 46 readers -
  • 5 Tips to Personalize Your Marketing (Without Looking Like a Creep)

    Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017. That’s in part because it offers brands the potential to deliver precisely what consumers want, as well as the potential for enhanced customer loyalty. But personalization has evolved far beyond simply addressing customers by their names.

    WordStream- 45 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … in real-time. The three V’s are volume, velocity and variety with credit to Doug Laney). Companies are combining marketing, sales, customer data, transactional data, social conversations and even external data like stock prices, weather and news to identify correlation and causation statistically valid models to help them make more accurate…

    Douglas Karr/ Marketing Technology Blogin EMail- 45 readers -
  • Monthly Income, Growth & Traffic Report – January 2017

    This is the 52nd income report as part of the zero backlink experiment. Every month I will publish a post like this one that shows you how this blog is progressing and everything I have done across the month to get it there. These reports will help me track my own progress while teaching you what to do and more importantly what not to do.

    Matthew Woodward/ Matthew Woodward- 44 readers -
  • Deliverability Best Practices Every Email Marketer Should Follow

    … the December 1-25 period. “Inbox %” refers to the percentage of volume reaching the consumer’s inbox (as opposed to a spam folder) during that period. “%=>90%” shows the percentage of email campaigns achieving a 90% or greater deliverability. Some categories performed worse than others, but in every one you can see significant year-over-year…

    Movable Ink Blogin EMail- 41 readers -
  • 8 Best Practices for Building Trust in Email Marketing

    …, if at all: trust. “Email marketing based around trust will create a profitable relationship with your customers and subscribers,” Telfer writes, adding that the foundation of email-marketing trust is the concept of permission, which we recently discussed here. Telfer says that email marketers can begin to build trust by sending messages…

    Movable Ink Blogin EMail- 41 readers -