• Street Fight Daily: Brands Benefit from Voice Revolution, Placed Unveils New Attribution Tool

    Street Fight Daily: Brands Benefit from Voice Revolution, Placed Unveils New Attribution Tool October 10, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Voice Has Its Moment, Tech Giants Give Brands a Way Into the Conversation (AdWeek) Voice is having its moment.

    Street Fight- 7 readers -
  • Ad Experiments You Can Start Running Today

    October 10, 2017 All of the recent changes happening in AdWords, from the Interface-lift , to the New Ad Rotation options to the Daily Budget Changes has me feeling like Google is having a mid-life crisis, and I’m wondering “what’s it going to do next, buy a leather jacket?” When you’re faced with these, or any other uncertainties in your accounts, consider running Experiments.

    PPC Hero- 7 readers -
  • How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified Professionals

    Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late nights in the library, stacks of highlighted note cards, and begging your professors for extra credit, hooray! Just when you thought your testing days were over, your new boss demands that you take and pass the Google AdWords exam to.

    Margot Da Cunha/ WordStream- 17 readers -
  • How Clorox is grew its e-commerce business 50 percent

    The Digiday Agency Summit is coming up and we just opened up a few complimentary spots for qualified agency execs to attend. Want to join us? Apply here. E-commerce has been on the rise in the U.S., thanks in part to the growing influence of Amazon. The Clorox Company — whose product portfolio includes Burt’s Bees, Brita, Kingsford and Glad — is responding by spending more on ...

    Yuyu Chen/ Digiday- 13 readers -
  • 4 Things I Learned as a New Hire at a PPC Agency

    October 9, 2017 Six months ago, I embarked on a journey. I became The New Kid at Hanapin Marketing, and in the time that I’ve been here I’ve learned more than I could have imagined about the beautiful world of PPC advertising. Along the way, I found that a few key lessons could get me through the chaos of PPC account management and production work.

    PPC Hero- 11 readers -
  • 5 Powerful Keyword Research Tools Compared (And How To Use Them)

    Mention the term Keyword Research Tools to any blogger, and they’ll most likely think of the Google Keyword Planner. It has Google on the label, so it must be good, right? Well, it’s worth checking and using for initial keyword research, but remember that the tool is, and always was, intended for Google Adwords campaigns. So, while some of the data is useful, most is irrelevant.

    Blogging Wizard- 11 readers -
  • Amazon’s upfronts pitch to UK advertisers focuses on waste in other media

    After months of speculation, Amazon has revealed how it will try to pull in U.K. marketers’ ad budgets. The so-called sleeping giant in online media wants to be viewed as the best place for ad spend as more shopping goes online. The pitch became clearer at its first IAB upfront session last week. The media was banned from the event, but agencies and marketers told Digiday what ...

    Digiday- 9 readers -