• Football Maties – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from airconco, who had a relatively good search advert that used the USP of being experts in their respective industry. The landing page was also good, but it was a little confusing to determine just exactly what type of landing page airconco had used and the conversion they wanted to obtain from t ...

    Will Green/ ppc.org- 16 readers -
  • White hat vs. Black hat: building links for immediate success

    Black hat SEOs are the bad guys, and white hat SEOs are the good guys. Now, that sounds rather tongue in cheek, but that is the truth. It is quite simple to understand if you think of it this way – all white hat SEOs follow the rules Google has laid down for search engine optimization. Black hat practitioners manipulate the search engines like Google, Bing, and Yahoo! to gain ...

    ppc.org- 28 readers -
  • 2017 growth hacks: Use affiliates to improve PPC reach

    … one competitor and replacing it with one affiliate with a CTR of 0.8 percent grows your additive CTR to 2.8 percent — a 40 percent gain! The learnings I am about to share come from years of working with search marketing clients through my position as CEO of The Search Monitor. Growth hack 1: Use affiliates to protect brand terms One of the most…

    Search Engine Landin Affiliate Paid Search SEO- 20 readers -
  • The Totally Easy, Not at All Intimidating Guide to Keyword Research

    Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business. Not quite… Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided.

    Margot Da Cunha/ WordStream- 21 readers -
  • 3 Overlooked Elements to a Website for Good SEO

    Search engine optimisation is one of, if not, the most crucial part to a website – it is was decides how much traffic the website gets and can work both as a catalyst to improving/reducing organic traffic and ranking. For this reason, lots of time is spent by website owners to continually improve their SEO prescence, to increase the traffic going to it from search engines.

    Will Green/ ppc.org- 12 readers -
  • Does it matter what department your SEO team is in?

    Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. But first, a caveat: there isn’t one correct answer for how every company or agency should do things. With that said, understanding the influences in play with certain organizational placements can help you make wiser decisions as you look at the logis ...

    Search Engine Watch- 13 readers -
  • 3 Reasons Your AdWords Traffic Is Not Qualified

    AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to reach $40.60 billion by 2019.

    KISSmetrics Marketing Blog- 16 readers -
  • Join us for Unbounce’s PPC Week!

    … secrets through 12 PPC webinars over five days. Whether you’re a PPC beginner or veteran, simply tune in, take notes and start using your new-found knowledge right away. In addition to other fabulous partners, on Tuesday, August 15th at 2:00 pm EST our Senior Account Analyst Chadd Powell will be sharing some Brilliant Facebook Shortcuts for PPC! And then on Thursday, August 17th at 12:00 pm EST our Account Manager Alaina Thompson will reveal the 10 Must-Haves for PPC Newbies. You don’t want to miss these! …

    PPC Heroin Affiliate Paid Search- 14 readers -