• Is ‘brand’ the only future ranking signal for SEO?

    25 April 2017 | James Jezusek Is ‘brand’ the only future ranking signal for SEO? Since the ‘Vince’ algorithm update in February 2009, Google has continued to increase the importance of ‘brand’, or ‘brand as a trust signal’, as a ranking factor. As we look to the future, will ‘brand’ become more powerful, or could it even become the only ranking factor for SEO? There are curr ...

    Tamar SEO and Social Blog- 13 readers -
  • Choosing the Right Marketing Channel for Your Business: What You Need to Consider

    If you look at your marketing options, you are bound to agree that there is an overwhelming range of them. Photo by Joseph Barrientos These days, brands are exposed to more choices for their marketing strategies than ever before. They can choose from content marketing, SEO, email marketing, social media marketing, PPC campaigns, and influencer marketing.

    Growmap- 16 readers -
  • The Four Statistical Concepts Every Online Marketer Should Know

    Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post, I’m going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Statistics: A Sexy Skill To some people, statistics may sound like a boring topic, but to others, it may very well be on ...

    KISSmetrics Marketing Blog- 20 readers -
  • How to Impress, Not Overwhelm, Your CMO with Analytics

    April 24, 2017 When you’re in the weeds every day, there’s a major temptation to walk into your CMO’s office and spend 5 hours trying to explain all the different analytics you’ve been poring over to come to a solution. But we all know that never goes over well. Your CMO doesn’t want to hear the background fluff, nor does he or she have time.

    PPC Hero- 17 readers -
  • Top Tips on Voice Search: Artificial Intelligence, Location and SEO

    By 2020 it is projected there will be nearly 21 billion internet-connected devices, or “things” in the world. The explosive ubiquity of this mobile-connected technology has led people to depend on these devices more regularly, with 94 percent of smartphone users claiming that they carry their phones with them frequently and 82 percent reporting that they never, or rarely, turn their phones off.

    Jim Yu/ Search Engine Watch- 16 readers -
  • Thoughts About PPC Conversion Tracking

    … April 24, 2017 Conversion tracking plays such an important role in measuring the success of paid search performance. However, how many times do you revisit the goals and check the tracking? Most of the time, you should only have to setup conversion tracking once and you can forget about it. Or can you? It may be a good idea to go back…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Practical Strategies for Smart Content Creators

    Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount. StudioPress Sites lets you keep the power and flexibility of WordPress … without the hassles.

    Sonia Simone/ Copyblogger- 12 readers -
  • How To Deal With Lost Traffic When Launching A New Website

    April 21, 2017 A client we work with here at Hanapin Marketing recently launched a new website (design and new domain) and while we followed Your PPC Checklist For A New Website Launch to prepare for “what to do prior to launch,” we were left with the questions. Now what? What clients and articles seem to miss is the “what next?” You launched your site, you followed the be ...

    PPC Hero- 16 readers -
  • The Right Approach To Building A Solid Growth Strategy

    Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much they believed the strategy will work because it was solid and had a really high likelihood of paying off. For example, Johnathan Dane (founder at KlientBoost, a company that grew from 0 to $1,000,000 in 12 months) says “ ...

    KISSmetrics Marketing Blog- 15 readers -