• AdWords Gets Redefined by End of Year

    … length. Google says: ”Imported call conversions now allows you to go a step beyond call length and measure the true conversion value of paid calls from mobile click-to-call ads or your website.” You will need three sets of data to use imported call conversions: caller ID, call start time and duration. Seven Boats | Digital Marketing Agency India …

    Debajyoti Banerjee / Seven Boatsin Paid Search- 13 readers -
  • Searching for a call analytics platform?

    Enterprise Call Analytics Platforms: A Marketer’s Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

    Search Engine Land- 15 readers -
  • PPC strategy: Planning beyond the click

    … and cost per click may be low; these top-level metrics are great to achieve, but they do not tell the whole story. If the lead is sent to an unresponsive call center, gets added to an email list that never gets utilized or is presented with a product that is not available, what is the true value of that lead? [Read the full article on Search Engine…

    Marketing Landin Paid Search SEO- 13 readers -
  • 3 ways to scale your SEM efforts when you are hitting a wall

    It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. What do we do next? How do we continue to push forward and scale our paid search accounts to capitalize on intent? Below are a few strategies to break ...

    Search Engine Watch- 12 readers -
  • How to Prioritize Your Digital Marketing Services

    You’ve decided to give up on being a generalist marketing agency. You’ve seen that generalist agencies have a hard time differentiating themselves in a competitive market. And you’re ready to stand out with your specialties, attract more quality clients, and increase revenue for your business. Now, you’re left with one big question.

    Dave Charest/ Constant Contact- 15 readers -
  • How to Make Sure PPC Gets All the Credit

    June 19, 2017 We all want our PPC to get the kudos it deserves, right? I mean, why do we spend so much time on it if our conversions are just going to get lost, or worse, attributed to a different channel? Tracking your path and having adequate attribution in your PPC efforts is absolutely vital to your success and your sanity. In this on demand webinar, Hanapin A ...

    PPC Hero- 14 readers -
  • How Your Blog Posts Can Earn Better Inbound Links

    From research to playing with words, you make efforts on each and every blog posts. But, do you earn enough inbound links on it? Does your hard work pays off? Be it an article or video content in blog posts, earning inbound links is a prerequisite to succeed in SEO. This is one of the best ways to drive traffic to your website and engage them.

    ppc.org- 13 readers -
  • Using Excel Regressions To Better Understand KPIs

    June 19, 2017 A group of us here at Hanapin recently participated in a free 21-Day Excel Course directed by renowned Microsoft Excel expert Dr. Wayne Winston. The course itself felt slow at first, but ultimately revealed several Excel capabilities I’d never known. Most exciting of these, to me, is the capacity to regress multiple variables without an advanced statistical sof ...

    PPC Hero- 16 readers -
  • 3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful

    I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website. There have been multiple times in my career that I needed to create a compelling argument for more budget for an SEO campaign.

    TopRank®- 14 readers -
  • Google Adwords Quality Score Metrics Change Again: How to Keep Scoring

    Paid Media, Search Engine Marketing For truly effective Google AdWords Pay-Per-Click (PPC) campaigns, digital marketing agencies need to educate themselves about all the various optimization techniques, and, more importantly, remain current on all of Google’s Quality Score Metric changes. But first, what is Google Quality Score? It’s simply the rating Google gives of the q ...

    Relevance- 20 readers -
  • 15 SEO Blogs and Podcasts to Keep You on Track

    … for the best tools, tips and strategies. What to Expect From the Blog: This is a blog made just for SEO’s, by SEO’s. They cover the marketing world daily with in-depth subject guides, news reports, argumentative and observational articles by expert guest contributors. The focus is on digital marketing, SEO, social media, content marketing, paid…

    AuthorityLabsin Social Paid Search SEO- 15 readers -
  • PPC strategy: Planning beyond the click

    … Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any pay-per-click (PPC…

    Search Engine Landin Paid Search SEO- 15 readers -
  • Why I’m Excited For The New Google Attribution

    June 16, 2017 You may or may not have read my post last year about how to use AdWords attribution models, but Google is stepping up their already impressive reporting game and combining their reporting tools to give you one solid platform that incorporates Analytics, AdWords, and DoubleClick. If you own a digital strategy for your client or company, chances are you use mor ...

    PPC Hero- 16 readers -