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  • To appeal to news-wary advertisers, Politico borrows from sports

    Elections may be great for traffic if you’re in the online news business. But traffic doesn’t necessarily translate into revenue. Politico is trying to counter that bias this year by getting advertisers to think of its political coverage as if it’s another big sporting event like the Super Bowl. After all, both share key players, a story arc, big audiences and a big reveal at the end.

    Lucia Moses/ Digiday- 8 readers -
  • Four Practical Segmentation Tips for B2B Marketers

    Congratulations! You have invested in a customer relationship management (CRM) and a marketing automation platform (MAP). You are capturing leads and running campaigns. Ready for more? Your next mission, if you choose to accept it, is segmentation. In this article we'll explore four ways segmentation can improve demand generation, along with four practical tips on what and how to segment.

    MarketingProfs- 5 readers -
  • Memorable Moments Enrich Customer Relationships

    Today's retailers must create an experience, both in-store or online, to seize each moment to engage with customers and make a difference with them. The goal for every brand today is to deepen and enrich relationships with their customers. Today, the price of that deeper engagement is the ability to know each individual in context and deliver personally relevant experiences in the moment.

    MarketingProfs- 11 readers -
  • Facebook, Instagram Ban Private Sales of Guns Via Their Networks

    E-commerce via Facebook and Instagram has been soaring of late, but the social network and its photo- and video-sharing network are aiming to disarm private sales of guns via their services. The New York Times reported that the social networks added private, person-to-person sales of guns to a list of prohibited sale items that already included marijuana, pharmaceuticals an ...

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • 3 Reasons B2B Marketers Must Embrace Mobile… Now

    We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet usage on mobile devices grow to exceed PC. In 2015, Google announced that mobile searches now exceed desktop searches on their search engine. And it’s estimated that nearly 75 percent of the US population now owns a smartphone.

    Marketing Land- 9 readers -
  • The Good Old Days

    Back in the good old days, everything was easy. Everyone knew everyone. Money just showed up. Man, it was amazing. Everything was the best back in the good old days. Right? The Good Old Days There are two lies you tell yourself when you’re feeling uncertain. 1.) The good old days have passed and you’ll never be as successful. 2.) The future is so complicated and you’ll never figure things out.

    Chris Brogan/ 13 readers -
  • 10 Local Link Building Tips for 2016

    The conference season has kicked in already, and I’ve been overwhelmed with how many businesses have been asking for more local link building tips. I wrote a post here last spring about local links, but it was more focused on sharing the importance of local links. This time, I’m here with actual down and dirty tips.

    Greg Gifford/ Search Engine Landin SEO- 28 readers -
  • Eye-Tracking Study: How Consumers View Display Ads

    Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? To find out, Meditative conducted an eye-tracking study of 39 participants of mixed ages who were assigned certain search tasks. Digital display ads were shown in the leaderboard (728x90), skyscraper (300x600) and big box (300x250) positions a ...

    MarketingProfs- 8 readers -
  • Lonely Planet Launches ‘Guides’ Travel App on iOS, Android

    Travel media company Lonely Planet has announced the release of Guides on iOS and Android. The city guide app was designed to help users plan trips and learn about worldwide destinations, and has launched with content covering 38 cities, including London, New York, Paris and Rome. The Guides app includes an average of 1,000 points of interest for each city, and allows users ...

    AllFacebook- 17 readers -
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