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Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months o ...
Chatbots are often positioned as an alternative to live customer service agents, but using both may give your cust ...
2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy. Why is this so important? By late 2016, mor ...
PACEDm.com BeMob is a cloud-based tracking software for the most effective traffic management in your ad campaigns. This smart platform offers you the most advanced features to monetize your traffic in the efficient and profitable way. The pricing is very loyal both for a beginner who is trying to find his target and professional affiliate who is working with massive traffic volumes.
Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their professional lives. Whether your brand desires to advertise to consumers or businesses, social platforms can return strong ROI when you have the right strategy. People-based advertising A core draw of social advertising for B2C and B2B advertisers is ...
Is your marketing heating up for the summer? If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors. How can you get your new customers to stay loyal all year long? Repeat customers are reported to spend 300 percent more than new customers.
By Nora Micheva, Product Manager, Messenger Video chats with your friends and family in Messenger just got a whole lot more fun. Check out the awesome new features—like animated reactions, filters, masks and effects, and the ability to take screenshots—available for one-on-one and group video chats.
AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1.
There’s a story I like to tell here at Smart Passive Income. I tell this story again and again because it’s a core part of who I am, and it’s an integral part of my journey to becoming an entrepreneur and the “crash test dummy of online business.” The story I am referring to is the time, back in 2008, when I was laid off from my architecture job.
E-commerce is everything today. As online retailers continue to rise, brick and mortar businesses continue to struggle. Large retailers rely on online sales. Websites are necessary for small businesses too. If you're unsure, below are ten reasons why. It's not a question of if e-commerce is a good idea, but the question is how to get your own e-commerce site up and running.
As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken a back seat to reach and the ability to follow customers and site visitors no matter where they went on the web. However, in March 2017, brand safety took on a new sense of urgency in the advertising community after ads were reported showing next to extr ...
Independent publishers have long been rivals competing for ad dollars. Increasingly, though, they are seeing the value in combing forces. In the latest iteration of this, major publishers are coming together under one data umbrella powered by ad tech firm Sonobi. The unlikely partnerships are an effort to try to defend against the dominance of Google and Facebook, in particu ...
Are you fed up with being ignored by influential people in your niche? Does every email you send seem to be fall into the darkest depths of the digital ether? Do you find yourself hopefully checking your email inbox anyway, patiently waiting for that magic reply? Well, unless the email monster is back again, it looks like you could use some help building connections with influencers.
When it comes to creating behaviorally-targeted marketing emails, we could all use a little inspiration. After all, there are so many potential actions a customer can take that would trigger an email – how do you decide which ones are worth investing the time to create? Below are some of our favorite examples from brands across a wide range of industries.
Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy to avoid them. And some ad blockers can’t tolerate them. Plus, GDPR will hit them hard next year in Europe and possibly elsewhere (since European Union citizens are everywhere).