- Our Blog
Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.” It was shortly followed by a riff on martec being analogous to marcom, which is why my brand is chiefmartec.com — without the “h” at the end — instead of chiefmartech.com.
On Tuesday, Feb. 13th LocalU presented the webinar The Ins and Out of reviews and Reputation in 2018. Presenters included: David Mihm, Tidings.com Joy Hawkins, Sterling Sky Aaron Weiche, GetFiveStars The panel was m ...
Of the estimated 500 million blogs online, only a handful are generating six- to seven-figure incomes per month. These are the likes of Arianna Huffington, Mike Arrington and Pete Cashmore, in the million-dollar marks, and Pat Flynn of SmartPassiveIncome.com, and Michelle of makingsenseofcents.com, earning over $100,000 a month, to name some.
Growing Your Blog’s Income In today’s episode, I want to talk about growing your blogging income, particularly when you’ve already started building some traffic and income streams on your blog. This one will be most relevant if you’re at an intermediate to more advanced level. If you’re just starting out you’ll learn things that may not be relevant for you today, but will be g ...
Editor, publisher, instigator. The instigator is the author, the dreamer, the writer. She creates a screenplay, founds a non-profit, says what needs to be said. The editor curates. Picks and chooses. Amplifies the essential and deletes the rest. And the publisher scales it. Turns it into a business or a success on some other metric. Throughout the ages, there have been world-class editors.
Mark thinks the right power hat will help him sell his ideas to the big execs. That may or may not be true, but one thing is for certain: when it comes to the C-suite it’s important to deliver your content in the form they most appreciate. In this episode of our Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen shares why this is the case, and provides s ...
Simple is re-introducing itself through an ad campaign its been running on billboards and subway ads in various U.S. cities. The ads pair everyday concepts most familiar and tangible to the seven-year-old neobank’s target millennial customer base, like binge watching and sweatpants, to convey how enjoyable and sensible its own offering — banking and budgeting, the latter of wh ...
The online world is riddled with thousands of new sites popping out of existence each second. Not to mention that the number of active social media users are ever-increasing. The result? More competitors. You should worry about it because you’ll be left out if you’re a newcomer. But this doesn’t mean you should lose hope.
A year ago, a team of creatives came to a head of talent at a major agency saying that they felt like their boss, a creative, was creating a hostile work environment. Pressed for details, this group said that they felt there was “excessive” feedback that went beyond criticism, which they dubbed as “bullying.
At the Digiday Hot Topic UK: Future of TV event last week in New York City, we sat down with over 60 media, television, and advertising executives from major companies to better understand the over-the-top TV landscape. Check out our earlier research on Facebook Watch’s potential to overcome YouTube here. Learn more about our upcoming events here.
Just a month after Facebook said it’d show less news in its news feed, news publishers are already feeling the brunt, multiple data sources show. Chartbeat data showed Facebook traffic to publishers declined 6 percent since the beginning of January, said Josh Schwartz, chief of product, engineering and data at Chartbeat.
News UK has come up with a novel way to compete with Facebook: Encourage advertisers to run Facebook ads on News properties like The Sun and The Times. It’s doing this through a tool that lets advertisers upload the creative assets they would typically post to social platforms Facebook, Twitter and Instagram.