Latest - Page 5

  • Bridging data and action: How to create killer reports

    Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. Simply put, marketers — especially digital marketers — love data. But despite the love for pulling data, reviewing stats and identifying trends and outliers, it is no secret that formalized recurring repor ...

    Amy Bishop/ Search Engine Landin SEO How To's- 14 readers -
  • Why choosing a niche helps you produce better content

    As marketers, we sometimes want to be everything to everyone. But the reality is, if we specialize and focus on one area, we can do our jobs better. Finding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas in particular can help you produce better content.

    Rachel Lindteigen/ Marketing Landin Content- 14 readers -
  • What teen fiction can teach you about writing ad copy

    What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have in common, though.

    Search Engine Landin SEO- 9 readers -
  • The Indispensable Welcome Email and How to Get It Right

    I recently came across a retail brand and fell in love with the quirky products they were offering. Being a savvy shopper (and email marketer), I signed up for their mailing list…and there it came—a welcome email telling me about the brand, what I can expect in their future emails, and, of course, a welcome discount! Perfect! The welcome email is the first email from a busines ...

    WordStreamin EMail- 11 readers -
  • New wrinkle on old tech support scam appearing

    If you’re not familiar with the tech support scam, here’s how it works. You’re on your computer, browsing the web when all of a sudden a pop-up appears. It says something to the effect of you have a virus and you need to call a Microsoft technician right away. It then provides you with a toll-free number. When you call the number, someone says they’ll remove the virus remotely for a nominal fee.

    Greg's Corner- 15 readers -
  • A new machine learning app for reporting on hate in America

    Hate crimes in America have historically been difficult to track since there is very little official data collected and what does exist, is incomplete and not very useful for reporters desperate to find out the facts. This led ProPublica — with the support of the Google News Lab — to form Documenting Hate earlier this year, a collaborative reporting project that aims to creat ...

    The Official Google Blog- 21 readers -
  • SEO basics: What is a permalink?

    The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. This might include a date or a category or anything you please.

    Yoast- 13 readers -
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