Latest - Page 5

  • Why Native Advertising Has Been Popular in 2017

    Native advertising can be seen as a relatively new form of online advertising, especially when it is compared to the likes of PPC that has been around since the early 2000s. Native advertising is a way of promotion through content, so it is much more ‘invisible’ as a form of advertising than traditional forms, such as banner and PPC advertising.

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • How to Use Numbers Effectively in Your Blog Posts

    You’re a blogger, so hopefully you feel confident working with words. But words alone aren’t enough. Even if you haven’t been blogging for long (or are yet to start), you’ve probably noticed numbers coming up a lot in other people’s posts. You often find numbers in post titles such as: How I Made over $500,000 with the Amazon Affiliate Program (ProBlogger) Marketing Do ...

    Darren Rowse/ @ProBloggerin Content- 6 readers -
  • Five weird lessons from an unexpected viral post

    By Mark Schaefer I recently wrote a mere 208 words on a LinkedIn post that went viral — more than 650,000 views, 2,335 likes, and 440 comments. It also brought out some of the most mean-spirited commentary I have experienced in my career. There’s an interesting tale behind this episode and some lessons, too. Here’s the story behind my post.

    {grow}- 8 readers -
  • Holiday Countdown: 5 Powerful Mobile Marketing Activations that Drive Sales

    Holiday Countdown: 5 Powerful Mobile Marketing Activations that Drive Sales December 12, 2017 by Julie Bernard Leave a Comment Filed Under: Commentary In a year of challenging retail news, this holiday season there’s finally some promising predictions for retail brands. A surge of consumer dollars is flowing to online and brick-and-mortar checkout lines.

    Street Fightin Mobile- 7 readers -
  • Can Facebook Contend in Local Search?

    A term often invoked at the intersection of Facebook and local is “sleeping giant.” After launching several products that flirt with local search and discovery — Places, Graph Search, Nearby etc. — the giant remains mostly at rest. Facebook Local, rebranded from Facebook Events, is the latest foray into location-based user engagement.

    Michael Boland/ Street Fightin Social Facebook- 7 readers -
  • Moderate Stress Is Necessary for Success

    If you are reading this blog and have been following John’s journey for quite some time, then you’re probably very interested in how you can lead the dot com lifestyle yourself. You see him enjoying all the freedom in the world, flying to exotic locations, and buying a $2 million house in cash. It’s looks lavish and extravagant and carefree. And don’t get me wrong.

    Michael Kwan/ John Chow dot Com- 5 readers -
  • Projecting Future Trends In Your PPC Account

    Projecting an account’s trajectory is a vital skill for every account team. You can’t escape it. It comes up when performance is great and it comes up when performance is poor. Despite the demand for these skills and insights, it can be one of the scarier tasks. The uncertainty of accounting for everything makes it easy to doubt any method.

    Jacob Fairclough/ PPC Hero- 10 readers -
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