23 Stories

  • The Editor’s Guide to Working With Brands

    …, just launched 23 Stories by Condé Nast, a branded content studio with a unique editorial strategy. As The Wall Street Journal notes, rather than hiring a separate squad of editors for its brand studio, Condé “will have editors from its fleet of magazines work directly with marketers to produce branded content.” It’s a move that makes perfect sense…

    The Content Strategistin Content- 18 readers -
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