301 Redirect

  • Guide to 301 redirects and canonical tags

    … When you need to redirect a website or individual webpage to a different location, there are a number of different tactics you can employ. Each comes with their benefits and their problems, but if implemented correctly with best practice in mind, you shouldn’t need to worry too much. In this guide we’ll be focusing on 301 redirects, 302…

    Christopher Ratcliff/ Search Engine Watch- 9 readers -
  • Finally, It’s Time to Retire Your WWW

    … Sites like ours that have been around for a decade accumulated rank on pages that have sustained incredible traffic over the years. As with most sites, our domain was www.marketingtechblog.com. In recent years, the www has become less prominent on sites… but we kept ours because that subdomain had so much authority with search engines. Until…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Nine quick fixes to improve your stagnant SEO

    … have a pretty hefty list of 404 errors which you can now run through your preferred backlink tool to see if these pages have backlinks pointing towards them. Any pages which do will need to be 301 redirected to their most relevant category page. 9) Fix redirect issues Incorrectly setting up redirects will lose you link juice just like 404 pages…

    Search Engine Watch- 17 readers -
  • Beginner’s guide to server response codes

    … try to crawl administration pages of a website. This status code is an error when you intend the client to access the information. This happens commonly with over-engineered robots.txt files, but can be the result of a misconfigured web server. 404 – Not Found The server says, “I can’t find that information, and it probably never existed…

    Search Engine Watch- 11 readers -