Active Data

  • Unlocking the Power of Passive In-Store Data Analytics

    … All indoor location data is not created equal. In the world of indoor location analytics there are two types for data collection: active and passive. The business objectives and data sets for these two types are different. Retailers have embraced active data via apps and are now testing beacons — but they should also consider the value…

    Anne Marie Stephen/ Street Fight- 29 readers -
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