Active Data

  • Unlocking the Power of Passive In-Store Data Analytics

    … that passive location data brings to the overall understanding of consumer behavior in-store. Differences Between Passive and Active Data While “passive” indoor location data captures natural behavior and intent of the general shopper population, “active” indoor location data captures only those shoppers who chose to directly engage via apps or log…

    Anne Marie Stephen/ Street Fight- 22 readers -
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