Adblock Plus

Adblock Plus (ABP) is an open-source content-filtering and ad blocking extension for Mozilla Firefox (including Firefox for mobile), Google Chrome, Internet Explorer, Opera and Safari web browsers. In November 2012, Adblock Plus was also released as an app for Android devices. ABP, a forked version of an earlier, discontinued extension called Adblock, allows users to prevent page elements, such as advertisements, from being downloaded and displayed.Another free open-source extension, AdBlock is also available for most browsers supporting AdBlock Plus (ABP) but is unrelated to it, as well as to the original AdBlock from which ABP was forked.
Posts about Adblock Plus
  • How To Track Visitors Blocking Your Ads In WordPress

    … Have you ever wanted to know exactly how many people visiting your WordPress website are blocking your ads? If so, you're in luck. This guide will show you how to tag new sessions from visitors using AdBlockers with a Google Analytics custom event. Then show you how to segment users with AdBlockers via an advanced segment in Google Analytics. The post How To Track Visitors Blocking Your Ads In WordPress appeared first on PenguinWP. …

    Andy Forsberg/ Penguin Initiativesin Blogging How To's- 15 readers -
  • Facebook Has the Right to Protect Its Service

    … approach: These improvements are designed to give people even more control over how their data informs the ads they see. This could be seen as a way for Facebook to meet users halfway when it comes to the ad experience on the site. However, Adblock Plus communications and operations manager Ben Williams declared the move anti-user and predicted…

    AllFacebookin Facebook- 13 readers -
  • How to Monetize Your Video Content on Every Screen

    … for targeting and reporting. But there is a significant downside to this strategy: Some 28 percent of U.S. viewers use Adblock Plus. And that’s not all: Content owners using a client-side strategy must also rely on complex client-side processes to manage requests, rendering, control and beaconing, and they must resign themselves to variations…

    AllFacebookin Content How To's- 20 readers -
  • Native Advertising: The AdBlock Antidote?

    … AdBlock and Adblock Plus, the web’s most popular extensions and open source content filters, have offered people a quick-fix solution to make online browsing more seamless and smooth. “Surf the web without annoying ads!” Adblock Plus proclaims, having roped in over 200 million downloads since 2011. But do web surfers really have a choice when…

    Julia Lynn Rubin/ The Content Strategistin Display Content- 26 readers -
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