Adblock Plus

Adblock Plus (ABP) is an open-source content-filtering and ad blocking extension for Mozilla Firefox (including Firefox for mobile), Google Chrome, Internet Explorer, Opera and Safari web browsers. In November 2012, Adblock Plus was also released as an app for Android devices. ABP, a forked version of an earlier, discontinued extension called Adblock, allows users to prevent page elements, such as advertisements, from being downloaded and displayed.Another free open-source extension, AdBlock is also available for most browsers supporting AdBlock Plus (ABP) but is unrelated to it, as well as to the original AdBlock from which ABP was forked.
Posts about Adblock Plus
  • How To Track Visitors Blocking Your Ads In WordPress

    … Have you ever wanted to know exactly how many people visiting your WordPress website are blocking your ads? If so, you're in luck. This guide will show you how to tag new sessions from visitors using AdBlockers with a Google Analytics custom event. Then show you how to segment users with AdBlockers via an advanced segment in Google Analytics. The post How To Track Visitors Blocking Your Ads In WordPress appeared first on PenguinWP. …

    Andy Forsberg/ Penguin Initiativesin Blogging How To's- 13 readers -
  • Facebook Has the Right to Protect Its Service

    … The use of third-party software or browser extensions to block ads has long been a contentious practice. Its impact on ad revenues is clear, and ad blocking is reshaping the digital landscape. Facebook has decided to push back, bypassing ad blockers for desktop browsers and improving its own ad controls for users. Facebook announced…

    AllFacebookin Facebook- 8 readers -
  • How to Monetize Your Video Content on Every Screen

    … for targeting and reporting. But there is a significant downside to this strategy: Some 28 percent of U.S. viewers use Adblock Plus. And that’s not all: Content owners using a client-side strategy must also rely on complex client-side processes to manage requests, rendering, control and beaconing, and they must resign themselves to variations…

    AllFacebookin Content How To's- 18 readers -
  • Native Advertising: The AdBlock Antidote?

    … software alone cost Google roughly $887 million in revenue. In 2013, Geekzone “lost more than a quarter of its display ad impressions” due to ad-blocking software, as publisher Mauricio Freitas told Computerworld back in January. But while companies like Google can afford certain loopholes, like paying their way onto Adblock Plus’s “Acceptable Ads…

    Julia Lynn Rubin/ The Content Strategistin Display Content- 20 readers -
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