Adblock Plus

Adblock Plus (ABP) is an open-source content-filtering and ad blocking extension for Mozilla Firefox (including Firefox for mobile), Google Chrome, Internet Explorer, Opera and Safari web browsers. In November 2012, Adblock Plus was also released as an app for Android devices. ABP, a forked version of an earlier, discontinued extension called Adblock, allows users to prevent page elements, such as advertisements, from being downloaded and displayed.Another free open-source extension, AdBlock is also available for most browsers supporting AdBlock Plus (ABP) but is unrelated to it, as well as to the original AdBlock from which ABP was forked.
Posts about Adblock Plus
  • Facebook Has the Right to Protect Its Service

    … all of you!) who have chosen to block traditional ads on their own terms? The friction between advertisers and those behind ad blocking is clear, with each trying to deliver a different version of the internet to users. In the case of advertisers and brands, this leads to real losses in revenue and potential losses in terms of clients or customers…

    AllFacebookin Facebook- 6 readers -
  • How to Monetize Your Video Content on Every Screen

    … for targeting and reporting. But there is a significant downside to this strategy: Some 28 percent of U.S. viewers use Adblock Plus. And that’s not all: Content owners using a client-side strategy must also rely on complex client-side processes to manage requests, rendering, control and beaconing, and they must resign themselves to variations…

    AllFacebookin Content How To's- 15 readers -
  • Native Advertising: The AdBlock Antidote?

    … software alone cost Google roughly $887 million in revenue. In 2013, Geekzone “lost more than a quarter of its display ad impressions” due to ad-blocking software, as publisher Mauricio Freitas told Computerworld back in January. But while companies like Google can afford certain loopholes, like paying their way onto Adblock Plus’s “Acceptable Ads…

    Julia Lynn Rubin/ The Content Strategistin Display Content- 18 readers -
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