Advertising Strategy

  • A content dominance strategy drives new media economy

    … I want to share a statistic that kind of blew my mind. In 2011, about 20 percent of non-game Internet revenue came from content subscriptions (to stuff like Hulu, Spotify, Amazon Prime, and Netflix). The bulk of the revenue has historically derived from advertising. Today, that number has completely flopped with subscription-based revenue…

    {grow}in Content- 8 readers -
  • Don’t block me bro: Internet ad blocking takes hold

    … into content that isn’t being seen. Now the cost of content marketing is increasing as brands try to figure out how to get their content to rise to the top. Tom and I debate the budgeting implications of this. Podcasting and brands — Tom reveals new research on podcasting use, reach and ideas for brands. He points to the reasons for this growth…

    {grow}in SEO- 7 readers -