Adwords Conversion Optimizer

  • An Explanation Of The Adwords Conversion Optimizer Tool

    … believes a specific auction will convert or not. Manual bidding only reduces cost per click, but doesn’t take into account what auctions are most or least likely to convert. There are two types of CPA targeting in conversion optimizer. One method of CPA targeting is maximum cost per acquisition and the other method is target cost per acquisition…

    Jeff Baum/ PPC Heroin Paid Search Google- 6 readers -
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