Analytics & Roi Analysis

  • Twitter Optimization: How To Benefit From Your Twitter Analytics Data

    … Twitter’s analytics dashboard is home to some of the most important data about your Twitter account. In this article, we’re going to look at how you can benefit from your Twitter analytics data. We have a list of 12 benefits to go through, so saddle up. Twitter analytics weren’t always so easy to use. [...] The post Twitter Optimization: How To Benefit From Your Twitter Analytics Data appeared first on Search Engine People Blog. …

    Search Engine People Blogin Social How To's- 10 readers -
  • How To Calculate The ROI Of Influencers’ Posts

    … Influencers have taken the marketing industry by storm. And by now, most marketers are familiar with planning and executing influencer marketing campaigns. But even if they can successfully execute their campaigns, they still face the challenge of measuring their campaign ROI. In fact, Econsultancy found that this is the second biggest challenge faced by [...] The post How To Calculate The ROI Of Influencers’ Posts appeared first on Search Engine People Blog. …

    Search Engine People Blogin How To's- 11 readers -
  • Agile Analytics – The Ultimate Guide

    … I. What Is A Traditional Digital Analytics Methodology? There is a common belief among most project managers that digital analytics projects are difficult to manage. Digital Analytics project management differs from most other field’s project management in that a digital analytics implementations and reports are never really a completed project. Every phase of a [...] The post Agile Analytics – The Ultimate Guide appeared first on Search Engine People Blog. …

    Search Engine People Blog- 12 readers -
  • 10 Google Analytics Event Goals You Need To Set

    … There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are you making the most out of the platform by tapping into the “goals” feature? Tracking [...] The post 10 Google Analytics Event Goals You Need To Set appeared first on Search Engine People Blog. …

    Larry Alton/ Search Engine People Blogin Google- 13 readers -
  • How To Keep Track Of Your Pay Per Call Traffic

    … It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion data. Many businesses wouldn’t know whether their print or television campaigns resulted…

    Search Engine People Blogin How To's- 14 readers -
  • 10 Ways To Measure Video Marketing ROI

    … The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power of video to increase the reach of businesses, build brand identity, boost social followings and [...] The post 10 Ways To Measure Video Marketing ROI appeared first on Search Engine People Blog. …

    Search Engine People Blog- 11 readers -
  • Analyze Your YouTube Channel Performance Using Supermetrics

    … Supermetrics is a browser extension that allows you to export the necessary data for your video channel or a particular video. You can choose among three versions: a free trial, pro, and super pro version. The app integrates Google Analytics, AdWords, Facebook Ads, Bing Ads, and other platforms. Keep in mind that the service [...] The post Analyze Your YouTube Channel Performance Using Supermetrics appeared first on Search Engine People Blog. …

    Search Engine People Blogin Social- 21 readers -
  • The Best A/B Testing Tools For Mobile Apps

    … analytics, the idea behind which actually gets into some fairly heady concepts of probability and statistics that are too boring to explain here. Suffice it to say, Splitforce employs a machine learning algorithm that continually optimises its analysis with an ever growing number of data points. The difference in conversion rates between…

    Search Engine People Blogin SEO- 39 readers -
  • How to Design Dashboards That Make Sense

    … Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. While this is good news, the fact remains that raw data without any ability to synthesize and interpret is quite useless. As a result, analytics dashboards have emerged…

    Larry Alton/ Search Engine People Blogin SEO How To's- 26 readers -
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