Analytics & Roi Analysis

    • The Best A/B Testing Tools For Mobile Apps

      A/B testing tools have their origin in web design, and the concept behind them is simple. For example, you’ve got a website with a front page designed to get visitors to buy something. Sales aren’t where you’d hoped they were, and so you look at potential changes that might drive conversions higher. Let’s say you’ve determined the “Buy” button was too small.

      Search Engine People Blogin SEO- 25 readers -
    • How to Design Dashboards That Make Sense

      Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. While this is good news, the fact remains that raw data without any ability to synthesize and interpret is quite useless. As a result, analytics dashboards have emerged from the shadows to allow for intui ...

      Larry Alton/ Search Engine People Blogin SEO How To's- 20 readers -
  • Better URL Level Reporting With Google Tag Manager

    … ...When you Can't Even use a DataLayer! Have you ever needed to change the URL of your pages tracked by Google Analytics, so you can better understand how your content is performing? For example, sometimes your site may have been built so that all of your product pages or blog posts are directly on the root of your domain, instead of being…

    Search Engine People Blogin Google- 29 readers -
  • Make The Most Of Site Analytics With These Tools

    …, location, and language of your visitors will help you identify with your target market, and then create content, products, or promotions accordingly. 10. Site analytics will help you determine the ROI of your marketing campaigns, and concentrate on the right ones. It can also help you make the most of advance advertising methods like Retargeting…

    Search Engine People Blog- 6 readers -
  • How to Track Empty Search Results in Google Tag Manager

    … they do a search. Ever wanted to know what those searches are?? Google Analytics has the great "Site Search" feature which you absolutely should be using on your site. But this feature won't easily tell you which search terms returned 0 results. Time for a Case Study! We had a client ask us to set this up for them recently, and to make it more fun…

    Search Engine People Blogin Google How To's- 19 readers -
  • 3 Simple Ideas to Refresh Your Analytics

    … If you're looking for some new ways to use your analytics software, or have been challenged by your management team to look for insights beyond how many visits you are up or down in the month, and what your bounce rate is, consider these three ideas for analytics you may not have reviewed in a while, and how they might apply to your business…

    Search Engine People Blogin SEO- 8 readers -
  • How to See If Your Blog is Converting

    … Sernicola .Get Blog Conversion Data from Google Analytics . Luckily, Google Analytics (GA) can tell you if your blog is helping, or not helping your business. And, we've made it easy for you, so you only need to import what you need from this post. More on that later… Many of our clients blog on a regular basis. And it's interesting to be able…

    Search Engine People Blogin SEO How To's- 8 readers -
  • GA Dashboards: The End to Making Bad Marketing Decisions

    … on IBM's Global CMO Survey, 94% of CMOs plan to use Predictive Analytics within the next 3-5 years…. Compared to just 66% in 2011. We don't need to be actuaries, but we need to at least know the definition of Predictive Analytics and not shudder at the thought of it. Whether you're an agency like ourselves or you're client side, there is absolutely…

    Search Engine People Blog- 3 readers -
  • Starting With Hootsuite's Analytics

    … of the ability to link from 3 (free), 50 (Pro), or unlimited (Enterprise) accounts Hootsuite can also make stat graphs. Supported Social Networks Hootsuite comes with a number of standard reports covering such important topics as how have your followers changed on Twitter and what would your Facebook analytics look like should you log in yourself. Where…

    Search Engine People Blogin Social- 7 readers -