Analytics & Roi Analysis

  • 10 Google Analytics Event Goals You Need To Set

    … There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are you making the most out of the platform by tapping into the “goals” feature? Tracking [...] The post 10 Google Analytics Event Goals You Need To Set appeared first on Search Engine People Blog. …

    Larry Alton/ Search Engine People Blogin Google- 12 readers -
  • How To Keep Track Of Your Pay Per Call Traffic

    … It used to be that marketing was separated into distinct channels—online, print, and television. In the past advertisers would market their products or services on these channels. Sales would increase but the problem was being unable to glean conversion data. Many businesses wouldn’t know whether their print or television campaigns resulted…

    Search Engine People Blogin How To's- 14 readers -
  • 10 Ways To Measure Video Marketing ROI

    … The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power of video to increase the reach of businesses, build brand identity, boost social followings and [...] The post 10 Ways To Measure Video Marketing ROI appeared first on Search Engine People Blog. …

    Search Engine People Blog- 11 readers -
  • Analyze Your YouTube Channel Performance Using Supermetrics

    … Supermetrics is a browser extension that allows you to export the necessary data for your video channel or a particular video. You can choose among three versions: a free trial, pro, and super pro version. The app integrates Google Analytics, AdWords, Facebook Ads, Bing Ads, and other platforms. Keep in mind that the service [...] The post Analyze Your YouTube Channel Performance Using Supermetrics appeared first on Search Engine People Blog. …

    Search Engine People Blogin Social- 18 readers -
  • The Best A/B Testing Tools For Mobile Apps

    … analytics, the idea behind which actually gets into some fairly heady concepts of probability and statistics that are too boring to explain here. Suffice it to say, Splitforce employs a machine learning algorithm that continually optimises its analysis with an ever growing number of data points. The difference in conversion rates between…

    Search Engine People Blogin SEO- 37 readers -
  • How to Design Dashboards That Make Sense

    … Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. While this is good news, the fact remains that raw data without any ability to synthesize and interpret is quite useless. As a result, analytics dashboards have emerged…

    Larry Alton/ Search Engine People Blogin SEO How To's- 26 readers -
  • Better URL Level Reporting With Google Tag Manager

    … ...When you Can't Even use a DataLayer! Have you ever needed to change the URL of your pages tracked by Google Analytics, so you can better understand how your content is performing? For example, sometimes your site may have been built so that all of your product pages or blog posts are directly on the root of your domain, instead of being…

    Search Engine People Blogin Google- 32 readers -
  • Make The Most Of Site Analytics With These Tools

    …, location, and language of your visitors will help you identify with your target market, and then create content, products, or promotions accordingly. 10. Site analytics will help you determine the ROI of your marketing campaigns, and concentrate on the right ones. It can also help you make the most of advance advertising methods like Retargeting…

    Search Engine People Blog- 9 readers -
  • How to Track Empty Search Results in Google Tag Manager

    … or randomly surfing. Rule: SearchPagesOnly You will need to edit the text in green, to match the page. Put in the page name, in this case, we used /search. Identify the page URL Step 4 – Create Your Tags Finally, we come to the end – creating the Tags. This is where we pull everything together so it works. Google Analytics Event Trigger (Tag…

    Search Engine People Blogin Google How To's- 21 readers -
  • 3 Simple Ideas to Refresh Your Analytics

    … If you're looking for some new ways to use your analytics software, or have been challenged by your management team to look for insights beyond how many visits you are up or down in the month, and what your bounce rate is, consider these three ideas for analytics you may not have reviewed in a while, and how they might apply to your business…

    Search Engine People Blogin SEO- 9 readers -
  • How to See If Your Blog is Converting

    … Sernicola .Get Blog Conversion Data from Google Analytics . Luckily, Google Analytics (GA) can tell you if your blog is helping, or not helping your business. And, we've made it easy for you, so you only need to import what you need from this post. More on that later… Many of our clients blog on a regular basis. And it's interesting to be able…

    Search Engine People Blogin SEO How To's- 9 readers -
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