App Stickiness

  • Report: In 2015, App Stickiness Hit Highest Point Since 2012

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest data measuring app stickiness and app launches through the end of 2015. Analyzing data from apps using its mobile engagement platform, Localytics found both figures increased last year. Specifically, data showed the average app stickiness for 2015…

    AllTwitter- 20 readers -
  • Localytics: User Retention Falls in Q4 2014

    …. However, overall user retention (measured as the percentage of users returning to an app within three months of their first session) declined during the quarter, ending the year at 12 percent. Localytics attributes this decline to the number of users who abandon apps (don’t re-download them) when they’ve switched to a new device or have upgraded…

    AllFacebook- 14 readers -
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