B2b Advertising

  • Three strategies for cracking the B2B code on Facebook

    … business if they’re browsing Facebook. These assumptions, however, are quite inaccurate – and with the right strategies and targeting in place, Facebook can indeed be an effective B2B platform. Below are three key strategies for how to make your B2B marketing successful on Facebook. Build a layered Lookalike strategy Lookalike audiences are one…

    Search Engine Watchin Social- 21 readers -
  • 3 Ways LinkedIn Advertising is Different Than Other Paid Social Platforms

    … platform, it is very different from most consumer-facing social media. Its advertising solutions are no different. LinkedIn offers two main types of ad units. The first, right-rail text ads, (called simply, Ads) have no social element to them at all. The platform’s most recent ad unit addition, called ‘Sponsored Updates,’ is definitely more socially…

    Search Engine Journal- 6 readers -
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