B2b Leads

  • How to Generate More B2B Leads with Content

    … content. 44% of marketers are not producing content that is relevant or meaningful to different audiences. 43% of marketers are creating content that’s not reaching the right decision makers across the organization. 39% of marketers are not leveraging the right distribution channels and syndication opportunities to maximize reach. B2B Lead…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 19 readers -
  • Improve Sales With Better Lead Nurturing Programs

    … and advisory firm SiriusDecisions takes a deeper dive into those nurturing programs in her recent Vocus webinar. She first identifies the stages of what she calls a “demand waterfall” for those programs: General inquiries. Marketing qualified leads. Sales accepted leads. Sales qualified leads. Closed/won business. Click to enlarge. Want…

    Erin Feldman/ Vocus Blog- 10 readers -
  • How to Turn B2B Leads into Sales

    … outperform one-and-done tactics. SiriusDecisions’ research shows that the average cost per lead can decrease up to 300 percent, and the number of leads required to close a deal can be reduced by more than 100 percent. In the webinar, SiriusDecisions Research Director Laura Cross will help businesses with three facets of lead nurturing. She…

    Erin Feldman/ Vocus Blogin How To's- 7 readers -
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