B2b Leads

  • How to Generate More B2B Leads with Content

    … content. 44% of marketers are not producing content that is relevant or meaningful to different audiences. 43% of marketers are creating content that’s not reaching the right decision makers across the organization. 39% of marketers are not leveraging the right distribution channels and syndication opportunities to maximize reach. B2B Lead…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 19 readers -
  • Improve Sales With Better Lead Nurturing Programs

    … and advisory firm SiriusDecisions takes a deeper dive into those nurturing programs in her recent Vocus webinar. She first identifies the stages of what she calls a “demand waterfall” for those programs: General inquiries. Marketing qualified leads. Sales accepted leads. Sales qualified leads. Closed/won business. Click to enlarge. Want…

    Erin Feldman/ Vocus Blog- 11 readers -
  • How to Turn B2B Leads into Sales

    … If you’re in business, be it B2B or B2C, you know that leads are essential to sales. In particular, you know that qualified leads result in more closed sales as well as happier employees and customers. Qualified leads are interested in what you do or sell, making the final purchasing decision that much easier for the latter and that much easier…

    Erin Feldman/ Vocus Blogin How To's- 8 readers -