Brand Authenticity

  • Why Do Stories Matter? Ask This Millennial Stuck in an Elevator

    … Why do stories matter? On the surface it’s an easy question, but in a world where marketers have co-opted storytelling and turned it into a monstrous buzzword, it can be easy to lose sight of the answer. And, in truth, the answer is different for anyone. For a new storytelling mini-series, we gave four filmmakers or producers an open-ended…

    Joe Lazauskas/ The Content Strategist- 14 readers -
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