Brand Authenticity

  • BNR 164: Jonathan Crossfield on the fundamental problem with brand authenticity

    … marketing, content marketing, public relations, media, branding and advertising. Here are the links you might need You can find Jonathan here. On My Desk Jonathan recommended the BBC podcast The Digital Human. Nic’s recommendation was Kristen Hansen’s book Traction. James suggested the Radiolab podcast. Have you heard the one about…

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