Brand Monitoring

  • Six steps to a stronger online brand

    … When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand. For better or worst, opinions about your brand are out there. Not only…

    Ann Smarty/ Search Engine Watchin Paid Search Display- 20 readers -
  • Sysomos Gaze: Image and Video Monitoring for Social Media

    … You’re a national brand and a mistreated customer shares an embarrassing photo of your brand on social media. They don’t tag you on the photo, but it’s just too good not to share. It goes viral and before you know it, your monitoring alerts are going off as leading sites begin to mention you and share the image online. Momentum has already…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • Reputation Management Series: Reputation Monitoring

    … highly value efficiency. We love our tools, apps, and shortcuts, and for good reason—there’ s a lot of ground to cover and tons of information to process in a day’s work. This is why reputation monitoring software is so valuable in reputation management: it takes care of the data collection, sorting, and automated alerts for multiple campaigns…

    UpCity Daily Tips- 17 readers -
  • Tools to Centrally Monitor Your Social Mentions

    … Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare…

    Social Media Examinerin Social Facebook Twitter- 15 readers -
  • Boost Online PR and SEO With Brand Monitoring

    … Content Marketing, Earned Media, Influencer Outreach, Media Relations, Owned Media, SEO Historically, online PR and SEO have been two mutually exclusive disciplines, but in recent years they have become much more convergent. The main change came after the Penguin and Panda updates of Google’s algorithm, which made it harder for SEO…

    Karan Sharma/ Relevancein Social SEO Content- 12 readers -
  • 5 Tools to Monitor Your Online Reputation

    … in a professional manner. The original comment won’t go away, but neither will your smart, positive reply. What do you think? Are you monitoring your online reputation? Which tools do you use? Let us know in the comments below! Tweet Tags: brand monitoring, icericket, ifttt, ifttt recipe, me on the web, meltwater, monitoring tool, online reputation management, per schmitz, reputation management, reputation monitoring, social mention, topsy …

    Per Schmitz/ Social Media Examiner- 31 readers -
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