Brand Monitoring

  • Six steps to a stronger online brand

    … When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand. For better or worst, opinions about your brand are out there. Not only…

    Ann Smarty/ Search Engine Watchin Paid Search Display- 27 readers -
  • Sysomos Gaze: Image and Video Monitoring for Social Media

    … You’re a national brand and a mistreated customer shares an embarrassing photo of your brand on social media. They don’t tag you on the photo, but it’s just too good not to share. It goes viral and before you know it, your monitoring alerts are going off as leading sites begin to mention you and share the image online. Momentum has already…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • Reputation Management Series: Reputation Monitoring

    … Successful reputation management involves a lot of multitasking. Keeping one’s ear to the ground to catch reviews and mentions, and managing responses and content creation means that there’s never a dull moment. Today our focus is on the monitoring piece—the work necessary to stay on top of how your brand is discussed online and catch all…

    UpCity Daily Tips- 18 readers -
  • Tools to Centrally Monitor Your Social Mentions

    …. In this article you’ll discover how Mention and SumAll provide all the data you need to get the big picture of your online presence. Find out how to centrally monitor your social mentions. Mention Mention.net is a real-time Internet listening tool that lets you create alerts (similar to Google Alerts). But instead of pulling results from just news articles…

    Social Media Examinerin Social Facebook Twitter- 18 readers -
  • Boost Online PR and SEO With Brand Monitoring

    … to be successful without good, relevant content. Nowadays, online PR and SEO have a lot of overlap in practices, goals and – most importantly – their needs. In this article, I will explore brand monitoring, which we define at Linkbird as “the systematic tracking and controlling of relevant brand and product related keywords with the goal to maintain…

    Karan Sharma/ Relevancein Social SEO Content- 15 readers -
  • 5 Tools to Monitor Your Online Reputation

    …, then click Send me an email. You can personalize the subject and body text of your email. Click Create Action and Create Recipe and you’re done! #2: Track Employee Mentions Google’s Me on the Web tool notifies you when personal data appears on the web. It’s handy if you want to monitor mentions about certain company employees or senior staff. Me…

    Per Schmitz/ Social Media Examiner- 31 readers -
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