Brand Monitoring

  • Six steps to a stronger online brand

    … When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand. For better or worst, opinions about your brand are out there. Not only…

    Ann Smarty/ Search Engine Watchin Paid Search Display- 32 readers -
  • Sysomos Gaze: Image and Video Monitoring for Social Media

    … You’re a national brand and a mistreated customer shares an embarrassing photo of your brand on social media. They don’t tag you on the photo, but it’s just too good not to share. It goes viral and before you know it, your monitoring alerts are going off as leading sites begin to mention you and share the image online. Momentum has already…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • Reputation Management Series: Reputation Monitoring

    … Successful reputation management involves a lot of multitasking. Keeping one’s ear to the ground to catch reviews and mentions, and managing responses and content creation means that there’s never a dull moment. Today our focus is on the monitoring piece—the work necessary to stay on top of how your brand is discussed online and catch all…

    UpCity Daily Tips- 18 readers -
  • How to Encourage Influencers to Share Your Content

    Does your business produce content? Want influencers to share your posts with their large audience? When you understand what motivates people to share, you’ll be more successful. In this article you’ll discover five tactics to encourage influencers to share your content. Why Target Influencers? In a study of over 100 million articles, BuzzSumo found that the number of infl ...

    Marcus Taylor/ Social Media Examiner- 23 readers -
  • Tools to Centrally Monitor Your Social Mentions

    … Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare…

    Social Media Examinerin Social Facebook Twitter- 20 readers -
  • Boost Online PR and SEO With Brand Monitoring

    … Content Marketing, Earned Media, Influencer Outreach, Media Relations, Owned Media, SEO Historically, online PR and SEO have been two mutually exclusive disciplines, but in recent years they have become much more convergent. The main change came after the Penguin and Panda updates of Google’s algorithm, which made it harder for SEO…

    Karan Sharma/ Relevancein Social SEO Content- 17 readers -
  • 5 Tools to Monitor Your Online Reputation

    … in a professional manner. The original comment won’t go away, but neither will your smart, positive reply. What do you think? Are you monitoring your online reputation? Which tools do you use? Let us know in the comments below! Tweet Tags: brand monitoring, icericket, ifttt, ifttt recipe, me on the web, meltwater, monitoring tool, online reputation management, per schmitz, reputation management, reputation monitoring, social mention, topsy …

    Per Schmitz/ Social Media Examiner- 31 readers -
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