Broad Match Keyword

  • 30 PPC Tips to Keep You Ahead of the Competition – Part 2

    … match types that are within the same ad group, campaign, or differing campaigns, across your account. There are a lot of different ways to truly define a duplicate keyword but that is the most common and universal definition. However, there is one caveat to this definition,which comes into play only with broad match keywords. Be cognizant…

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