Cadbury World

Cadbury World is a visitor attraction created and run by the Cadbury chocolate company. Two locations exist: Birmingham, United Kingdom and Dunedin, New Zealand.
Posts about Cadbury World
  • What is storytelling for brands and why do you need it?

    … Cadbury World theme park. Cadbury has also used experiential marketing in its takeover of a digital screen in Waterloo, encouraging passengers to play an augmented reality game where they could win chocolate bars. The classic Dairy Milk bar itself can also be interacted with and personalised by consumers. Therefore it can be directly engaged…

    Christopher Ratcliff/ Econsultancyin Content YouTube- 8 readers -
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