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Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark Wednesday after topping 100 million last October.
… and more. Harnessing data at scale has empowered companies like Visa, Capital One, Nestlé, Macy’s and Anheuser-Busch InBev to use their marketing budgets more efficiently and effectively in order to create more value and deeper consumer relationships. John Terrana is general manager of advanced solutions at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …
… to workload issues, or there is a topic that’s outside of their wheelhouse, we will then look to our freelance team,” Gilbert said. For example, Gawker used Contently to tap Casey Bond, a personal finance writer, to draft a piece about the cost of raising a child, sponsored by Capital One. Through the platform, Gawker was able to add two regular…
… and inspiring, even as they serve the underlying goal of generating interest in Capital One’s financial services. By promoting customer successes and saluting the high standards that business owners aspire to maintain, Capital One comes off as a devout small-business defender. And there’s nothing small about that. The post Contently Case Story: Capital One’s New Mag Gives Entrepreneurs a Spark appeared first on The Content Strategist. …