• Make My Data: Charting the Most Popular Clichés in Movies

    … a difference between repeating a common phrase like “Let’s get out of here!” for economy’s sake and making McConaughey say, “Look what the cat dragged in.” (Magic Mike, 2012. Yes, I saw it.) Recently, after sitting through a particularly bad Ryan Reynolds movie, I did what any conflicted word snob who thinks charts about movies are more fun than actual…

    Shane Snow/ The Content Strategist- 20 readers -
  • The Importance of Detail-Oriented Content

    … to overcome. Content is not fine print; it is not the means by which to pull the wool over customer’s eyes. Though it’s useful to understand the growing skepticism felt by many consumers, there is also an opportunity to be had by focusing content on such suspicions. Presenting detailed – and honest – content is a chance to build trust and establish…

    Justin Spicer/ Relevancein Social Content- 9 readers -
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