• Make My Data: Charting the Most Popular Clichés in Movies

    … Moviegoers love a nice cliché. At least, if ticket sales for superhero comic films are any indication. See what I did there? I just used one myself. (Actually, two.) As a writer, I’m obligated to turn my nose up (three!) at clichés, wherever I see them. But my snobbery is hypocritical: I critique the unoriginality of my writer friends, yet I…

    Shane Snow/ The Content Strategist- 21 readers -
  • The Importance of Detail-Oriented Content

    … Content Marketing, Owned Media It’s a simple concept, but one that is often ignored during the thought process to navigate toward an overarching goal. Yet for all the proverbs and clichés that push us toward the bigger picture at the cost of the small stuff, it’s the details that are so important when generating content and building…

    Justin Spicer/ Relevancein Social Content- 13 readers -
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