Clickthrough Rates

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Clickthrough Rates
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … to sales, thus increasing in the overall ROI of marketing and sales department. A more personalized lead nurture process Customer relationship tools like Marketo and Salesforce allow marketers to collect information about visitors to their company’s website, which lends to a more personalized approach to nurturing leads. For example, if you send targeted…

    Hootsuitein Social EMail How To's- 12 readers -
  • Email Personalization: Learning to Crawl Before You Can Run

    … Personalization Email marketing personalization is more or less contextual marketing by another name. By personalizing an email for the exact time and place, along with live subscriber details (time of open, current member status, reward points, etc.), companies can drastically increase mobile clickthrough rates, app downloads, and, of course…

    Kristy O'neill/ Movable Ink Blogin EMail- 15 readers -
  • How Google Inbox Could Save Mobile Email Clickthrough Rates

    …. And, as marketers are starting to find out, email marketing campaigns are often the first to go. Sure, open rates on mobile devices are spiking. Recent research from Epsilon shows that mobile open rates grew by 6.5% from the past year. But clickthrough rates are falling. Epsilon found that there was a dip of 0.5% in clickthrough rates (dropping from 4.5% to 4…

    Movable Ink Blogin EMail Google How To's- 29 readers -
  • Email Subject Lines: Does Size Matter?

    … to happen. So, for example, skirt lengths don’t drive the stock market and the increase in average global temperature is not being caused by a lack of pirates. Ever since email marketing became a thing, folks have been looking for that magical shortcut that’s going to give them an easy advantage over their competitors. Do a quick Google search…

    Chris Irby/ Dex Mediain EMail- 11 readers -
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    … read your blog post word for word. (Source: Nielsen Norman Group) [Tweet this] To avoid alienating those who skim, be sure to break up large blocks of text with headers and bullet points. This will help to make the content more easily digestible. 5. There are more than 164 million blogs. More than 50% are inactive. (Source: Social Triggers…

    Carly Stec/ The IMPACT Blogin Content- 10 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    …). Including verbs and adverbs in your CTA’s will result in higher clickthrough rates, according to Adam Rifkin’s research. Research by Dr Robert Cialdini, of Arizona State University, found that people are more likely to take action when minimal parameters are set. For example, a donation request that states, “Would you be willing to give…

    George Mathew/ The Daily Eggin Social- 20 readers -
  • Why Long Tail Keywords Are SEO Gold

    … for people. Don’t use the same word over and over again – vary it, or your writing will sound stilted. Varying keywords and not over-optimizing your pages makes them more pleasing to read for human visitors. It also gives sophisticated search engines important cues that you’re not trying to game the system. Why Long Tail Keywords Are SEO Gold…

    Pam Neely/ GetResponse Blogin SEO EMail Google- 16 readers -
  • Five Deadly Email Platform Migration Mistakes to Avoid

    …, the investment to move to a new ESP will be worth it. Post-migration open rates should be higher due to improved deliverability, and clickthrough rates should improve because recipients are more engaged with your content. Also, keep an eye on your bounce rate to confirm you're not experiencing a throttling issue with any ISPs. Ultimately, successful campaigns…

    MarketingProfsin EMail- 7 readers -
Get the top posts daily into your mailbox!