Clickthrough Rates

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Clickthrough Rates
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … You know you need good data to inform your business decisions, but do you know where to find it? If you’re already investing in your social media strategy, you’ve got more valuable business intelligence at your fingertips than you may realize. Using social media data, you can tweak your marketing and sales operations to stay on top of consumer…

    Hootsuitein Social EMail How To's- 16 readers -
  • Email Personalization: Learning to Crawl Before You Can Run

    … Personalization Email marketing personalization is more or less contextual marketing by another name. By personalizing an email for the exact time and place, along with live subscriber details (time of open, current member status, reward points, etc.), companies can drastically increase mobile clickthrough rates, app downloads, and, of course…

    Kristy O'neill/ Movable Ink Blogin EMail- 22 readers -
  • How Google Inbox Could Save Mobile Email Clickthrough Rates

    … that desktops are still the kings of user engagement, even if mobile devices now make up about 50% of email opens. Email marketers have a hard time making sure that emails are contextually relevant to an audience that is constantly on the move. Google knows that, which is why the search giant is working on Google Inbox, an application that’s being…

    Movable Ink Blogin EMail Google How To's- 38 readers -
  • Email Subject Lines: Does Size Matter?

    … Email Subject Lines: Does Size Matter? December 24, 2014 - Posted by Chris Irby to Email Marketing Ever heard the expression correlation does not imply causation? If not, you need to start hanging out with more nerds. Basically, it means that just because two statistics happen to coincide with one another doesn’t mean one caused the other…

    Chris Irby/ Dex Mediain EMail- 18 readers -
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    ….” To ensure that your emails get opened, focus on being as explicit as possible. 10. Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. (Source: Aberdeen) [Tweet this] Personalization in the subject line (whether it be first name or company name) helps to engage recipients by conveying a unique email experience that makes…

    Carly Stec/ The IMPACT Blogin Content- 16 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    … points and carry it through to the end. It doesn’t mean that the copy needs to be short. Marketing Experiments ran tests that have shown up to a 220% increase in conversion rates when long-form copy is used. Your copy should reflect the benefits of the service. It should tell the visitors what’s in it for them. In the example below, Pentaho rambles…

    George Mathew/ The Daily Eggin Social- 39 readers -
  • Why Long Tail Keywords Are SEO Gold

    … that much traffic, with just 17.6% of clicks. By third position, you’re down to 11.4%. Anything below 4th position and you’re below 10%. Ouch. Caption: Chitika did a study of which search engine result positions got the most clicks. This is what they found. http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search…

    Pam Neely/ GetResponse Blogin SEO EMail Google- 25 readers -
  • Five Deadly Email Platform Migration Mistakes to Avoid

    … a good reputation and you have a clean contact list—no more than a 3% bounce rate—your reputation should be restored and should begin improving within 7-40 days. Mistake 4: Failing to Authenticate Sender Identity Simple Mail Transfer Protocol (SMTP) is an Internet standard for email transmission. On its own, though, SMTP doesn't provide a built…

    MarketingProfsin EMail- 9 readers -
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