Clickthrough Rates

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Clickthrough Rates
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … to sales, thus increasing in the overall ROI of marketing and sales department. A more personalized lead nurture process Customer relationship tools like Marketo and Salesforce allow marketers to collect information about visitors to their company’s website, which lends to a more personalized approach to nurturing leads. For example, if you send targeted…

    Hootsuitein Social EMail How To's- 13 readers -
  • Email Personalization: Learning to Crawl Before You Can Run

    … Personalization Email marketing personalization is more or less contextual marketing by another name. By personalizing an email for the exact time and place, along with live subscriber details (time of open, current member status, reward points, etc.), companies can drastically increase mobile clickthrough rates, app downloads, and, of course…

    Kristy O'neill/ Movable Ink Blogin EMail- 16 readers -
  • How Google Inbox Could Save Mobile Email Clickthrough Rates

    …. And, as marketers are starting to find out, email marketing campaigns are often the first to go. Sure, open rates on mobile devices are spiking. Recent research from Epsilon shows that mobile open rates grew by 6.5% from the past year. But clickthrough rates are falling. Epsilon found that there was a dip of 0.5% in clickthrough rates (dropping from 4.5% to 4…

    Movable Ink Blogin EMail Google How To's- 29 readers -
  • Email Subject Lines: Does Size Matter?

    …, “with the added information and length to account for higher open and clickthrough rates.” So there you have it. Three different studies, with three different conclusions. Frankly, my conclusion is that people click on subject lines for a wide variety of reasons, very few of which have to do with the actual length. In other words, correlation does not imply…

    Chris Irby/ Dex Mediain EMail- 13 readers -
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    ….” To ensure that your emails get opened, focus on being as explicit as possible. 10. Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. (Source: Aberdeen) [Tweet this] Personalization in the subject line (whether it be first name or company name) helps to engage recipients by conveying a unique email experience that makes…

    Carly Stec/ The IMPACT Blogin Content- 10 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    … an impact. It doesn’t end with this. There are other mistakes that can sound the death-bell for conversions. Let’s dive in. Source: 1. Disconnect between the ad and the landing page copy “Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement…

    George Mathew/ The Daily Eggin Social- 22 readers -
  • Why Long Tail Keywords Are SEO Gold

    … and you will soon. Caption: Hittail is a popular tool for finding long tail keywords tailor-made for your site. Google Suggest Also known as the Google search box. This is almost too obvious, but Google gives you long tail keyword suggestions every time you type something into the search query box. You can also see long tail keyword…

    Pam Neely/ GetResponse Blogin SEO EMail Google- 19 readers -
  • Five Deadly Email Platform Migration Mistakes to Avoid

    …-in mechanism to verify a sender's identity. So, theoretically, anyone can send a message using, say, the email address That presents a huge problem for brands, financial institutions, and politicians! To avoid that problem, email specialists developed two authentication methods to protect and verify sender identity: Sender Policy…

    MarketingProfsin EMail- 7 readers -
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