Clickthrough Rates

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Clickthrough Rates
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … You know you need good data to inform your business decisions, but do you know where to find it? If you’re already investing in your social media strategy, you’ve got more valuable business intelligence at your fingertips than you may realize. Using social media data, you can tweak your marketing and sales operations to stay on top of consumer…

    Hootsuitein Social EMail How To's- 13 readers -
  • Email Personalization: Learning to Crawl Before You Can Run

    … Email personalization applications can be a tough thing for marketers to integrate into current email campaigns. It’s still a relatively new technology, which means that contextual marketing features such as countdown clocks, live web cropping, and creative optimization can be hard to implement without the help of a client experience team. From…

    Kristy O'neill/ Movable Ink Blogin EMail- 16 readers -
  • How Google Inbox Could Save Mobile Email Clickthrough Rates

    …%) over the same time period. A dip of 0.5% in clickthrough rates is no reason to start shouting that the sky is falling and hyperlinks are the main thing dropping out of the clouds. But this points to an interesting trend: it’s a lot easier to get customers to open mobile emails than engage with them. Our own mobile device research has found…

    Movable Ink Blogin EMail Google How To's- 33 readers -
  • Email Subject Lines: Does Size Matter?

    … on “email subject lines,” and you’ll find all kinds of conflicting advice on which words to use, which words not to use, whether or not you should use capital letters, punctuation, or Unicode characters, and so on, ad nauseam. How Important Is Subject Line Length? One of the most prevalent theories out there is that the length of your subject line can…

    Chris Irby/ Dex Mediain EMail- 13 readers -
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    … media that has pictures. (Source: Performics) [Tweet this] The investment in high-quality visuals is worth every penny. We use both Shutterstock (paid) and Canva (free) to ensure that our tweets are accompanied by something pretty. 17. Shorter social media posts (those less than 70 characters) do much better in terms of engagement than longer posts…

    Carly Stec/ The IMPACT Blogin Content- 11 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    … an impact. It doesn’t end with this. There are other mistakes that can sound the death-bell for conversions. Let’s dive in. Source: 1. Disconnect between the ad and the landing page copy “Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement…

    George Mathew/ The Daily Eggin Social- 25 readers -
  • Why Long Tail Keywords Are SEO Gold

    … and you will soon. Caption: Hittail is a popular tool for finding long tail keywords tailor-made for your site. Google Suggest Also known as the Google search box. This is almost too obvious, but Google gives you long tail keyword suggestions every time you type something into the search query box. You can also see long tail keyword…

    Pam Neely/ GetResponse Blogin SEO EMail Google- 19 readers -
  • Five Deadly Email Platform Migration Mistakes to Avoid

    … a good reputation and you have a clean contact list—no more than a 3% bounce rate—your reputation should be restored and should begin improving within 7-40 days. Mistake 4: Failing to Authenticate Sender Identity Simple Mail Transfer Protocol (SMTP) is an Internet standard for email transmission. On its own, though, SMTP doesn't provide a built…

    MarketingProfsin EMail- 7 readers -
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