Clickthrough Rates

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Clickthrough Rates
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … campaigns, which then informs marketing budgets. These metrics can range from anything as simple as the number of retweets to clickthrough rates on landing pages. Therefore, it now is much easier to understand where the best return on investment comes from, and what kind of ideas work best for your business’ marketing efforts. Competitive advantage Using…

    Hootsuitein Social EMail How To's- 11 readers -
  • Email Personalization: Learning to Crawl Before You Can Run

    … Email personalization applications can be a tough thing for marketers to integrate into current email campaigns. It’s still a relatively new technology, which means that contextual marketing features such as countdown clocks, live web cropping, and creative optimization can be hard to implement without the help of a client experience team. From…

    Kristy O'neill/ Movable Ink Blogin EMail- 14 readers -
  • How Google Inbox Could Save Mobile Email Clickthrough Rates

    …. And, as marketers are starting to find out, email marketing campaigns are often the first to go. Sure, open rates on mobile devices are spiking. Recent research from Epsilon shows that mobile open rates grew by 6.5% from the past year. But clickthrough rates are falling. Epsilon found that there was a dip of 0.5% in clickthrough rates (dropping from 4.5% to 4…

    Movable Ink Blogin EMail Google How To's- 28 readers -
  • Email Subject Lines: Does Size Matter?

    … Email Subject Lines: Does Size Matter? December 24, 2014 - Posted by Chris Irby to Email Marketing Ever heard the expression correlation does not imply causation? If not, you need to start hanging out with more nerds. Basically, it means that just because two statistics happen to coincide with one another doesn’t mean one caused the other…

    Chris Irby/ Dex Mediain EMail- 10 readers -
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    … and always will judge a book by its cover. While your title acts as a major selling point to encourage people to click and read your article, a high-quality image is equally as important. If you have a hard time finding royalty free images to use on your blog, check out this post. 3. 60% of consumers feel more positive about a company after reading…

    Carly Stec/ The IMPACT Blogin Content- 7 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    …). Including verbs and adverbs in your CTA’s will result in higher clickthrough rates, according to Adam Rifkin’s research. Research by Dr Robert Cialdini, of Arizona State University, found that people are more likely to take action when minimal parameters are set. For example, a donation request that states, “Would you be willing to give…

    George Mathew/ The Daily Eggin Social- 16 readers -
  • Why Long Tail Keywords Are SEO Gold

    … that much traffic, with just 17.6% of clicks. By third position, you’re down to 11.4%. Anything below 4th position and you’re below 10%. Ouch. Caption: Chitika did a study of which search engine result positions got the most clicks. This is what they found.…

    Pam Neely/ GetResponse Blogin SEO EMail Google- 15 readers -
  • Five Deadly Email Platform Migration Mistakes to Avoid

    Good news: your company's email list had a recent growth spurt. You're sending more email than ever—to a larger audience—and with all that growth it's time to consider a new email service provider (ESP). CMOs and CTOs looking to upgrade ESPs too often meet with frustration, however, because migration to a new platform can be tricky—and it can have a deeply positive or negati ...

    MarketingProfs- 6 readers -
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