Clickthrough Rates

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Clickthrough Rates
  • The Year Of Data-Driven Marketing: How To Make It Work For You

    … You know you need good data to inform your business decisions, but do you know where to find it? If you’re already investing in your social media strategy, you’ve got more valuable business intelligence at your fingertips than you may realize. Using social media data, you can tweak your marketing and sales operations to stay on top of consumer…

    Hootsuitein Social EMail How To's- 14 readers -
  • Email Personalization: Learning to Crawl Before You Can Run

    … Personalization Email marketing personalization is more or less contextual marketing by another name. By personalizing an email for the exact time and place, along with live subscriber details (time of open, current member status, reward points, etc.), companies can drastically increase mobile clickthrough rates, app downloads, and, of course…

    Kristy O'neill/ Movable Ink Blogin EMail- 17 readers -
  • How Google Inbox Could Save Mobile Email Clickthrough Rates

    …. And, as marketers are starting to find out, email marketing campaigns are often the first to go. Sure, open rates on mobile devices are spiking. Recent research from Epsilon shows that mobile open rates grew by 6.5% from the past year. But clickthrough rates are falling. Epsilon found that there was a dip of 0.5% in clickthrough rates (dropping from 4.5% to 4…

    Movable Ink Blogin EMail Google How To's- 33 readers -
  • Email Subject Lines: Does Size Matter?

    …, “with the added information and length to account for higher open and clickthrough rates.” So there you have it. Three different studies, with three different conclusions. Frankly, my conclusion is that people click on subject lines for a wide variety of reasons, very few of which have to do with the actual length. In other words, correlation does not imply…

    Chris Irby/ Dex Mediain EMail- 14 readers -
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    ….” To ensure that your emails get opened, focus on being as explicit as possible. 10. Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. (Source: Aberdeen) [Tweet this] Personalization in the subject line (whether it be first name or company name) helps to engage recipients by conveying a unique email experience that makes…

    Carly Stec/ The IMPACT Blogin Content- 12 readers -
  • 5 Landing Page Mistakes that Are Drowning Your Conversions

    …). Including verbs and adverbs in your CTA’s will result in higher clickthrough rates, according to Adam Rifkin’s research. Research by Dr Robert Cialdini, of Arizona State University, found that people are more likely to take action when minimal parameters are set. For example, a donation request that states, “Would you be willing to give…

    George Mathew/ The Daily Eggin Social- 30 readers -
  • Why Long Tail Keywords Are SEO Gold

    … Search engine traffic is more of a winner-take-all endeavor than most of us realize. Just look at clickthrough rates for search engine results: The page that sits in the first position for a search query gets 32.5% of all the clicks for that search. The site just behind it – in the very respectable second position in the results – gets about half…

    Pam Neely/ GetResponse Blogin SEO EMail Google- 20 readers -
  • Five Deadly Email Platform Migration Mistakes to Avoid

    …, the investment to move to a new ESP will be worth it. Post-migration open rates should be higher due to improved deliverability, and clickthrough rates should improve because recipients are more engaged with your content. Also, keep an eye on your bounce rate to confirm you're not experiencing a throttling issue with any ISPs. Ultimately, successful campaigns…

    MarketingProfsin EMail- 7 readers -
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