Closed-Loop Attribution

  • 5 Retail Trends for 2015 Every Marketer Should Know

    … are moving to programmatic Tweet This! Programmatic video is becoming a material part of digital ad spend in 2015 Tweet This! Closed-Loop Attribution (CLA) is a logical next step for campaign optimization Tweet This! The impact of every online and offline touchpoint should be measured to understand how your marketing efforts are impacting sales, how you can optimize customer journeys, and drive additional conversions by influencing the buyer’s journey. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 11 readers -