Cmo Blog Posts

  • Lessons We Can Learn from Big Brand Copywriting

    … Words don’t get the credit they deserve sometimes. As brands attempt to woo their customers with heavily filtered photographs, infographics, videos and emojis, old-fashioned copy gets pushed aside. We’re always told to ‘show not tell’, and sometimes this advice gets taken too literally. Because however fancy your graphics are, and however well…

    3Q Digital- 12 readers -
  • Measuring the value and effectiveness of content

    … Marketers know that all users are not created equal. We know that content consumption and purchase readiness will vary from user to user and that some users need to be influenced more than others to convert. So how do we go about understanding whether or not the content that brands produce is effective or detrimental […] The post Measuring the value and effectiveness of content appeared first on 3Q Digital. …

    3Q Digitalin Content- 8 readers -
  • Getting Started with Experimentation: What You Need to Know

    … On Thursday, I was invited to lead “Getting Started with Experimentation”, a webinar hosted with Optimizely that drove over 500 registrants. The purpose was to investigate the factors that differentiate exponential growth companies from those that are seeing stagnant or declining growth. We focused on a proven framework that these exponential growth leaders are using […] The post Getting Started with Experimentation: What You Need to Know appeared first on 3Q Digital. …

    3Q Digitalin How To's- 13 readers -
  • A Guide to Understanding and Defending Against Ad Fraud

    … It should be of no surprise to anyone that the digital marketing industry is facing a huge fraud issue. Business Insider estimated that in 2017 alone, ad dollars wasted on bot traffic and fraudulent inventory could reach 16.4 billion, which is more than double the predicted losses of 2016. While it is impossible to record […] The post A Guide to Understanding and Defending Against Ad Fraud appeared first on 3Q Digital. …

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  • Q4 retail prep: 5 things to do in June

    … The months leading up to Q4 are of crucial importance. This will of course vary for each business, but if the holiday shopping season is a big time of year for you, make sure you check the boxes for the 5 items below for things to do right now! Find the Right Channel Mix Chances […] The post Q4 retail prep: 5 things to do in June appeared first on 3Q Digital. …

    3Q Digital- 18 readers -
  • Event Recap: App Annie’s Capptivate 2017

    … Last week we joined 500 of our fellow mobile enthusiasts at App Annie’s inaugural Capptivate conference at Pier 27 in beautiful San Francisco. The one day event featured an impressive lineup of guest speakers representing many of the top brands on the app charts. Topics ranged from mobile user acquisition tips, trends in app monetization, […] The post Event Recap: App Annie’s Capptivate 2017 appeared first on 3Q Digital. …

    3Q Digital- 21 readers -
  • DMPs: Widely used but widely underutilized, report finds

    … Media agencies across the globe are looking to data management platforms (DMPs) to help meet client demand for data-driven performance improvements. With DMP adoption rate amongst agencies at 79% worldwide, how are top performers using this technology differently, and what does it mean for their clients? A new report released by ExchangeWire sought to answer these […] The post DMPs: Widely used but widely underutilized, report finds appeared first on 3Q Digital. …

    3Q Digital- 16 readers -
  • The Process and Benefits of Intelligent Customer Journey Mapping

    … As we explored in our last post, customer journey mapping is the foundation of understanding a user’s experience with a brand. It’s comprehensive, it’s exhaustive, and it’s absolutely fundamental to successful customer relationships. But what does successful customer journey mapping actually look like? We’ll explain with a recent example (to maintain confidentiality, details of the […] The post The Process and Benefits of Intelligent Customer Journey Mapping appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • The Journey IS the Solution – a Guide to Getting Journey Mapping Right

    … Customer journeys are – fundamentally – our experience with brands. They are functional, physical, and emotional. They reveal how we engage with and live through our interactions with vendors (dare I say partners or co-collaborators) to accomplish our goals. This makes journeys THE central scope of activities and sensitivities that brands need to understand and […] The post The Journey IS the Solution – a Guide to Getting Journey Mapping Right appeared first on 3Q Digital. …

    3Q Digital- 16 readers -
  • Optimization and Growth Part 3: Customer-Focused Approach

    … This blog is Part 3 of a six-part series where we will walk through our Foundational Principles of Optimization and Growth, aimed at giving you the confidence you need to implement an optimization program across your organization. Each blog summarizes one of the principles; for a much more in-depth look at each, you can download […] The post Optimization and Growth Part 3: Customer-Focused Approach appeared first on 3Q Digital. …

    3Q Digital- 15 readers -
  • Optimization and Growth Part 1: Business Alignment

    … This blog is Part 1 of a six-part series where we will walk through our Foundational Principles of Optimization and Growth, aimed at giving you the confidence you need to implement an optimization program across your organization. Each blog summarizes one of the principles; for a much more in-depth look at each, you can download […] The post Optimization and Growth Part 1: Business Alignment appeared first on 3Q Digital. …

    3Q Digital- 15 readers -
  • 5 Multi-Touch Attribution Models for Measuring Campaign Success

    … Decision Sciences Manager Jack Pace contributed to this post. Multi-touch attribution models measure consumer response to advertisements across the full user journey by assigning credit to every marketing touchpoint in the user’s path. Unlike traditional first- and last-click models, which only assign credit to one touchpoint in the path, multi-touch attribution allows for an omnichannel […] The post 5 Multi-Touch Attribution Models for Measuring Campaign Success appeared first on 3Q Digital. …

    3Q Digital- 15 readers -
  • How to choose a top-performing display partner

    … As digital marketers, we are always looking for ways to improve our campaigns. Whether we do this by refining our targeting methodologies or by rethinking who our ideal consumers are, there are always opportunities to test our hypotheses. As an Account Manager for our Display Advertising team, one such way I do this is by […] The post How to choose a top-performing display partner appeared first on 3Q Digital. …

    3Q Digitalin Display How To's- 17 readers -
  • The 6 Foundational Principles of Optimization and Growth

    … Editor’s note: Jeremy discussed his six foundational principles of optimization at SMX West 2017; contact us to get his slides. Optimization across the user journey is critical to reaching your goals. But few companies are doing it, and even fewer are doing it well. If fact, in a recent study done by the CMO Council, […] The post The 6 Foundational Principles of Optimization and Growth appeared first on 3Q Digital. …

    3Q Digital- 15 readers -
  • CRO Methodology: Radical Redesigns vs. Hypothesis-Based Iterative Testing

    … Conversion Rate Optimization: so hot right now. (Bonus points if you got the Zoolander reference.) Currently, there are two primary approaches to conversion optimization: Radical Redesign Hypothesis-Based Iterative Testing The right approach for you depends on a number of factors. Let’s take a look at your options: Radical Redesign This is a complete overhaul of […] The post CRO Methodology: Radical Redesigns vs. Hypothesis-Based Iterative Testing appeared first on 3Q Digital. …

    3Q Digital- 19 readers -