Cmo Blog Posts

  • Account-Based Marketing: a Guide to Digital Advertising Options

    … Have you been given a list of accounts to target from a B2B client? You can target those accounts directly across multiple platforms for an omni-channel approach. Let’s walk through your ABM (account-based marketing) options and how you can execute. Starting with social outlets, you can upload your list to Facebook, Twitter, and (somewhat) LinkedIn. […] The post Account-Based Marketing: a Guide to Digital Advertising Options appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • What are the implications of poor and incomplete data collection?

    … 3Q Digital’s monthly Decision Sciences office hours series last month covered the impact of poor and incomplete data collection. Here are the main takeaways; for the full recording, click here. Data quality is becoming increasingly important and should be a top initiative at every company. Poor and incomplete data collection can lead to a loss […] The post What are the implications of poor and incomplete data collection? appeared first on 3Q Digital. …

    3Q Digital- 8 readers -
  • Why Email Marketing’s Only Limit Is Your Imagination

    … Remember way back when email marketing was pronounced dead? I first remember hearing this in 2009 or so – so many times, actually, that I started to believe it. But instead of giving it a tombstone, many companies started to tweak it, smarten it up, and keep using it with great effectiveness. How? They started […] The post Why Email Marketing’s Only Limit Is Your Imagination appeared first on 3Q Digital. …

    3Q Digitalin EMail- 6 readers -
  • Make data work for you: collection, storage, and manipulation

    … Lately, the 3Q Decision Sciences team has tried to break down some of the fast-climbing industry buzzwords surrounding data. Today, we’ll take on data warehouses and data visualization. Like many companies who provide value to their clients through advanced reporting and analytics, 3Q Digital gains efficiencies by leveraging a centralized data warehouse and data visualization […] The post Make data work for you: collection, storage, and manipulation appeared first on 3Q Digital. …

    3Q Digital- 9 readers -
  • Why should we care about attribution beyond first and last click?

    … I recently tackled this FAQ in our latest Decision Sciences office hours (which you can watch here). It comes up a ton when I speak with marketers who are accustomed to using simple, one-click attribution models. I’ll dive into exactly why marketers should consider more advanced attribution models. To recap quickly before we jump in, […] The post Why should we care about attribution beyond first and last click? appeared first on 3Q Digital. …

    3Q Digital- 9 readers -
  • How to analyze full-funnel B2B performance

    … In most B2B cases, analysis isn’t as cut and dry as tracking the initial conversion or revenue generated from the website. Further tracking must be done as multiple conversion points must be reached for B2B clients to finalize their sale. We work with many B2B clients to analyze full-funnel performance on two fronts: developing a […] The post How to analyze full-funnel B2B performance appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • Facebook advertising heading into Q4: a high-level primer

    … Let’s say you’ve got 15 minutes of a new client’s time, and you’re trying to convince the client why Facebook advertising is no longer just a good idea to test; it’s a marketing necessity. Here’s a high-level primer we recently prepared to get a new client up to speed, starting with Facebook advertising’s benefits and […] The post Facebook advertising heading into Q4: a high-level primer appeared first on 3Q Digital. …

    3Q Digitalin Social- 12 readers -
  • A Guide to the eBay Commerce Network

    … Most of us have been on an e-commerce account when a client or supervisor has come to us with the big question: “Hey, so can we spend more money?” And of course we always want to say, “Yes, we definitely can!” — but we have to figure out how we are actually going to spend […] The post A Guide to the eBay Commerce Network appeared first on 3Q Digital. …

    3Q Digital- 7 readers -
  • 9 Crucial Traits to Consider to Pick the Best Analytics Marketer

    … Finding great analytics people isn’t easy (trust me; I’ve looked at LOTS of resumes in building my team at 3Q). I’m often asked what it takes to be (or show the skills to become) a trusted, valuable analytics expert in a rapidly changing field. As you can imagine, I’ve got a lot of thoughts on […] The post 9 Crucial Traits to Consider to Pick the Best Analytics Marketer appeared first on 3Q Digital. …

    3Q Digital- 7 readers -
  • Ask these 10 Questions when interviewing for good culture fit

    … Culture. You probably hear that thrown around a lot. Rightfully so! Company culture can mean different things depending on whom you ask. Every company has their own unique practices and core values that help define their culture. At 3Q we believe it is an essential influence on our organizational performance, customer satisfaction, and the productivity and […] The post Ask these 10 Questions when interviewing for good culture fit appeared first on 3Q Digital. …

    3Q Digital- 7 readers -
  • 7 Shocking Statistics about Modern Marketers

    … Marketers have access to more data and information than ever before. This should mean that they’re able to make more accurate and sophisticated decisions to drive ROI, but that isn’t necessarily the case. 3Q Digital surveyed over 300 senior marketers (at least eight years in the industry) with one goal in mind: uncover the true […] The post 7 Shocking Statistics about Modern Marketers appeared first on 3Q Digital. …

    Jonathan Svilar/ 3Q Digital- 9 readers -
  • What You Need to Know about Apple’s Massive iOS 10 Release

    … Even if you don’t know all the details of the iOS 10’s new features and capabilities, you know the new release was a whopper. We’re going to call out the most significant updates and releases, let you know how we view their implications on both the product and growth sides of your app’s development, and give you some details into how they work…

    3Q Digital- 10 readers -
  • Leadership Is More than Just Your Title

    … Digital won’t be dying along with all of the SEM-only shops. Listen to the people Many of my blog posts make allusions to transparency, and there’s a really good reason for that: it’s a core value at 3Q Digital. When it comes to clients, the attitude is to be as transparent as possible in tough situations, whether you think they’re making the wrong…

    Jonathan Svilar/ 3Q Digital- 8 readers -
  • 21 Reasons Good Mobile Agencies Are Worth Every Penny

    …? If it’s below three, you’ve got my congratulations. If you’re in the majority, though, you’re leaving some serious insights and revenue on the table. Luckily, we’re not here to simply identify problems; we exist to help clients build solutions that unlock keys to their mobile growth. In our next post, we’ll tackle one of the very problems we just…

    3Q Digital- 7 readers -
  • From blah to bam! 7 ways to make a “boring” brand interesting

    … leaders also share their ideas (another crucial component to thought leadership) through published works, blogs, and speaking opportunities. They make it known that they have the expertise to back their claims, and they work diligently to push their ideas to life and drive change within their industries. 6. Develop a brand personality… and project…

    3Q Digital- 10 readers -