Cmo Blog Posts

  • Creating Measurement Plans: What They Are and Why They Are Important

    … Digital marketing can be a swirl of metrics, goals, KPIs, objectives, and other initiatives that end up blurring together and obscuring the best way forward. A proven methodology to bring clarity to this picture is commonly called a “measurement plan.” What is a measurement plan? A measurement plan is a document that outlines and ties […] The post Creating Measurement Plans: What They Are and Why They Are Important appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • Tag Management Platforms: the Evolution and Why You Need Them

    … Think back a decade and some change ago when MarTech (Marketing Technology) tags were much simpler and in shorter supply. It was no problem dropping them into the source code and calling it a day. That was good for a while, but with the internet growing rapidly, MarTech needed to keep pace. In this post, […] The post Tag Management Platforms: the Evolution and Why You Need Them appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • 7 Tips for Presenting Visual Data Effectively

    … The image above is a great way to think about presenting data visually. At its core, data is a collection of random information, without innate meaning. The aim of good data visualization is to take it from raw data, provide context, and deliver actionable insight. But how do we utilize data presentation to take data […] The post 7 Tips for Presenting Visual Data Effectively appeared first on 3Q Digital. …

    3Q Digital- 14 readers -
  • Optimization Across the User Journey: the intersection of SEM and CRO

    … One of the biggest areas of opportunity for digital marketers today is also one of the toughest areas to master: optimization across the entire user journey. As we all know, this isn’t easy to do. Many feel it’s unreachable for their marketing organization, assuming that it requires pricey infrastructure, niche expertise in too many different […] The post Optimization Across the User Journey: the intersection of SEM and CRO appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 11 readers -
  • 5 Reasons to Test Yahoo Gemini Native in 2017

    … Whether you’re new to native advertising or you’ve been around the Taboola/Outbrain block before, you need to know about Yahoo Gemini. Gemini is Yahoo’s marketplace for search and native advertising – this post revolves around the latter – that helps marketers achieve measurable results with intent-driven advertising. No matter your marketing objective (and we get […] The post 5 Reasons to Test Yahoo Gemini Native in 2017 appeared first on 3Q Digital. …

    3Q Digital- 18 readers -
  • Top developments in paid social in 2016

    … Facebook may still get the lion’s share of the headlines in paid social, but 2016 saw some big improvements from its competitors on the paid social scene. A few key folks from the 3Q social team put their heads together to list the most important paid social developments from the past year – and what […] The post Top developments in paid social in 2016 appeared first on 3Q Digital. …

    Hillary Read/ 3Q Digital- 9 readers -
  • Baidu: a primer

    … Googling something is second nature to us in the U.S. But for the 1.3 billion inhabitants in China, that’s not the case. In the world’s largest internet economy, Baidu dominates. Brief History Baidu started in the year 2000, when founder Robin Li developed a page ranking algorithm similar to that used by Google. Initially Baidu […] The post Baidu: a primer appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 15 readers -
  • Facebook Live – Experiential Marketing’s New Best Friend

    … Facebook has been investing heavily in video streaming since launching ‘Facebook Live’ last summer. With the explosive rise (and eventual fall) of streaming apps like Meerkat and Periscope, Facebook easily capitalized on users’ desire to share videos in real time, and in turn stole market share from these competitive apps by releasing Live to their […] The post Facebook Live – Experiential Marketing’s New Best Friend appeared first on 3Q Digital. …

    3Q Digitalin Social- 11 readers -
  • Taking on a DMP: what you need to know

    … In our last blog, “Leveraging DMPs for next level customer engagement,” we discussed the key insights a DMP can provide for your customer segments, enabling you to make strategic improvements on the way you target those segments. However, as you’ve probably guessed, it’s not as simple hitting the “on” switch and having your DMP output […] The post Taking on a DMP: what you need to know appeared first on 3Q Digital. …

    3Q Digitalin How To's- 11 readers -
  • The 20-Minute VC and David Rodnitzky Talk SaaS Marketing (podcast)

    … SaaS marketing is a combination of two disciplines. What are they? What’s the secret to a cost-effective SaaS nurture program? What three basics do you need to establish for your SaaS product before you even think about a marketing budget? CEO David Rodnitzky just released a podcast (on iTunes and the web) with The 20-Minute […] The post The 20-Minute VC and David Rodnitzky Talk SaaS Marketing (podcast) appeared first on 3Q Digital. …

    Hillary Read/ 3Q Digital- 11 readers -
  • Leverage DMPs for next-level customer engagement

    … A Data Management Platform (DMP) is a powerful tool that, when implemented and used correctly, will help you uncover deeper insights into your customer segments. You may be wondering: exactly what type of information does a DMP offer and how can I leverage that data to hit my KPIs? Over the last few weeks, our […] The post Leverage DMPs for next-level customer engagement appeared first on 3Q Digital. …

    3Q Digital- 6 readers -
  • How to Monitor – and Capitalize on – Your Competitors

    … Regardless of whether you are a professional sports team, a politician running for office, or just a business professional, everyone wants to know what their competitors are doing. It is a huge part in what drives your strategy and how you invest your resources – especially if it’s real-time information that allows you to make […] The post How to Monitor – and Capitalize on – Your Competitors appeared first on 3Q Digital. …

    3Q Digitalin How To's- 7 readers -
  • Account-Based Marketing: a Guide to Digital Advertising Options

    … Have you been given a list of accounts to target from a B2B client? You can target those accounts directly across multiple platforms for an omni-channel approach. Let’s walk through your ABM (account-based marketing) options and how you can execute. Starting with social outlets, you can upload your list to Facebook, Twitter, and (somewhat) LinkedIn. […] The post Account-Based Marketing: a Guide to Digital Advertising Options appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • What are the implications of poor and incomplete data collection?

    … 3Q Digital’s monthly Decision Sciences office hours series last month covered the impact of poor and incomplete data collection. Here are the main takeaways; for the full recording, click here. Data quality is becoming increasingly important and should be a top initiative at every company. Poor and incomplete data collection can lead to a loss […] The post What are the implications of poor and incomplete data collection? appeared first on 3Q Digital. …

    3Q Digital- 8 readers -
  • Why Email Marketing’s Only Limit Is Your Imagination

    … Remember way back when email marketing was pronounced dead? I first remember hearing this in 2009 or so – so many times, actually, that I started to believe it. But instead of giving it a tombstone, many companies started to tweak it, smarten it up, and keep using it with great effectiveness. How? They started […] The post Why Email Marketing’s Only Limit Is Your Imagination appeared first on 3Q Digital. …

    3Q Digitalin EMail- 6 readers -