Cmo Blog Posts

  • Top developments in paid social in 2016

    … Facebook may still get the lion’s share of the headlines in paid social, but 2016 saw some big improvements from its competitors on the paid social scene. A few key folks from the 3Q social team put their heads together to list the most important paid social developments from the past year – and what […] The post Top developments in paid social in 2016 appeared first on 3Q Digital. …

    Hillary Read/ 3Q Digital- 9 readers -
  • Baidu: a primer

    … Googling something is second nature to us in the U.S. But for the 1.3 billion inhabitants in China, that’s not the case. In the world’s largest internet economy, Baidu dominates. Brief History Baidu started in the year 2000, when founder Robin Li developed a page ranking algorithm similar to that used by Google. Initially Baidu […] The post Baidu: a primer appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 15 readers -
  • Facebook Live – Experiential Marketing’s New Best Friend

    … Facebook has been investing heavily in video streaming since launching ‘Facebook Live’ last summer. With the explosive rise (and eventual fall) of streaming apps like Meerkat and Periscope, Facebook easily capitalized on users’ desire to share videos in real time, and in turn stole market share from these competitive apps by releasing Live to their […] The post Facebook Live – Experiential Marketing’s New Best Friend appeared first on 3Q Digital. …

    3Q Digitalin Social- 11 readers -
  • Taking on a DMP: what you need to know

    … In our last blog, “Leveraging DMPs for next level customer engagement,” we discussed the key insights a DMP can provide for your customer segments, enabling you to make strategic improvements on the way you target those segments. However, as you’ve probably guessed, it’s not as simple hitting the “on” switch and having your DMP output […] The post Taking on a DMP: what you need to know appeared first on 3Q Digital. …

    3Q Digitalin How To's- 11 readers -
  • The 20-Minute VC and David Rodnitzky Talk SaaS Marketing (podcast)

    … SaaS marketing is a combination of two disciplines. What are they? What’s the secret to a cost-effective SaaS nurture program? What three basics do you need to establish for your SaaS product before you even think about a marketing budget? CEO David Rodnitzky just released a podcast (on iTunes and the web) with The 20-Minute […] The post The 20-Minute VC and David Rodnitzky Talk SaaS Marketing (podcast) appeared first on 3Q Digital. …

    Hillary Read/ 3Q Digital- 11 readers -
  • Leverage DMPs for next-level customer engagement

    … A Data Management Platform (DMP) is a powerful tool that, when implemented and used correctly, will help you uncover deeper insights into your customer segments. You may be wondering: exactly what type of information does a DMP offer and how can I leverage that data to hit my KPIs? Over the last few weeks, our […] The post Leverage DMPs for next-level customer engagement appeared first on 3Q Digital. …

    3Q Digital- 6 readers -
  • How to Monitor – and Capitalize on – Your Competitors

    … Regardless of whether you are a professional sports team, a politician running for office, or just a business professional, everyone wants to know what their competitors are doing. It is a huge part in what drives your strategy and how you invest your resources – especially if it’s real-time information that allows you to make […] The post How to Monitor – and Capitalize on – Your Competitors appeared first on 3Q Digital. …

    3Q Digitalin How To's- 7 readers -
  • Account-Based Marketing: a Guide to Digital Advertising Options

    … Have you been given a list of accounts to target from a B2B client? You can target those accounts directly across multiple platforms for an omni-channel approach. Let’s walk through your ABM (account-based marketing) options and how you can execute. Starting with social outlets, you can upload your list to Facebook, Twitter, and (somewhat…

    3Q Digital- 11 readers -
  • What are the implications of poor and incomplete data collection?

    … 3Q Digital’s monthly Decision Sciences office hours series last month covered the impact of poor and incomplete data collection. Here are the main takeaways; for the full recording, click here. Data quality is becoming increasingly important and should be a top initiative at every company. Poor and incomplete data collection can lead to a loss […] The post What are the implications of poor and incomplete data collection? appeared first on 3Q Digital. …

    3Q Digital- 8 readers -
  • Why Email Marketing’s Only Limit Is Your Imagination

    … Remember way back when email marketing was pronounced dead? I first remember hearing this in 2009 or so – so many times, actually, that I started to believe it. But instead of giving it a tombstone, many companies started to tweak it, smarten it up, and keep using it with great effectiveness. How? They started […] The post Why Email Marketing’s Only Limit Is Your Imagination appeared first on 3Q Digital. …

    3Q Digitalin EMail- 6 readers -
  • Make data work for you: collection, storage, and manipulation

    … Lately, the 3Q Decision Sciences team has tried to break down some of the fast-climbing industry buzzwords surrounding data. Today, we’ll take on data warehouses and data visualization. Like many companies who provide value to their clients through advanced reporting and analytics, 3Q Digital gains efficiencies by leveraging a centralized data warehouse and data visualization […] The post Make data work for you: collection, storage, and manipulation appeared first on 3Q Digital. …

    3Q Digital- 10 readers -
  • Why should we care about attribution beyond first and last click?

    … I recently tackled this FAQ in our latest Decision Sciences office hours (which you can watch here). It comes up a ton when I speak with marketers who are accustomed to using simple, one-click attribution models. I’ll dive into exactly why marketers should consider more advanced attribution models. To recap quickly before we jump in, […] The post Why should we care about attribution beyond first and last click? appeared first on 3Q Digital. …

    3Q Digital- 9 readers -
  • How to analyze full-funnel B2B performance

    … In most B2B cases, analysis isn’t as cut and dry as tracking the initial conversion or revenue generated from the website. Further tracking must be done as multiple conversion points must be reached for B2B clients to finalize their sale. We work with many B2B clients to analyze full-funnel performance on two fronts: developing a […] The post How to analyze full-funnel B2B performance appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • Facebook advertising heading into Q4: a high-level primer

    … Let’s say you’ve got 15 minutes of a new client’s time, and you’re trying to convince the client why Facebook advertising is no longer just a good idea to test; it’s a marketing necessity. Here’s a high-level primer we recently prepared to get a new client up to speed, starting with Facebook advertising’s benefits and […] The post Facebook advertising heading into Q4: a high-level primer appeared first on 3Q Digital. …

    3Q Digitalin Social- 12 readers -
  • A Guide to the eBay Commerce Network

    … Most of us have been on an e-commerce account when a client or supervisor has come to us with the big question: “Hey, so can we spend more money?” And of course we always want to say, “Yes, we definitely can!” — but we have to figure out how we are actually going to spend […] The post A Guide to the eBay Commerce Network appeared first on 3Q Digital. …

    3Q Digital- 7 readers -
Get the top posts daily into your mailbox!