Cmo Blog Posts

    • Event Recap: App Annie’s Capptivate 2017

      Last week we joined 500 of our fellow mobile enthusiasts at App Annie’s inaugural Capptivate conference at Pier 27 in beautiful San Francisco. The one day event featured an impressive lineup of ...

      3Q Digital- 18 readers -
    • Q4 retail prep: 5 things to do in June

      The months leading up to Q4 are of crucial importance. This will of course vary for each business, but if the holiday shopping season is a big time of year for yo ...

      3Q Digital- 14 readers -
  • Getting Started with Experimentation: What You Need to Know

    … On Thursday, I was invited to lead “Getting Started with Experimentation”, a webinar hosted with Optimizely that drove over 500 registrants. The purpose was to investigate the factors that differentiate exponential growth companies from those that are seeing stagnant or declining growth. We focused on a proven framework that these exponential…

    3Q Digitalin How To's- 11 readers -
  • DMPs: Widely used but widely underutilized, report finds

    … Media agencies across the globe are looking to data management platforms (DMPs) to help meet client demand for data-driven performance improvements. With DMP adoption rate amongst agencies at 79% worldwide, how are top performers using this technology differently, and what does it mean for their clients? A new report released by ExchangeWire sought to answer these […] The post DMPs: Widely used but widely underutilized, report finds appeared first on 3Q Digital. …

    3Q Digital- 14 readers -
  • The Process and Benefits of Intelligent Customer Journey Mapping

    … As we explored in our last post, customer journey mapping is the foundation of understanding a user’s experience with a brand. It’s comprehensive, it’s exhaustive, and it’s absolutely fundamental to successful customer relationships. But what does successful customer journey mapping actually look like? We’ll explain with a recent example (to maintain confidentiality, details of the […] The post The Process and Benefits of Intelligent Customer Journey Mapping appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • The Journey IS the Solution – a Guide to Getting Journey Mapping Right

    … Customer journeys are – fundamentally – our experience with brands. They are functional, physical, and emotional. They reveal how we engage with and live through our interactions with vendors (dare I say partners or co-collaborators) to accomplish our goals. This makes journeys THE central scope of activities and sensitivities that brands need to understand and […] The post The Journey IS the Solution – a Guide to Getting Journey Mapping Right appeared first on 3Q Digital. …

    3Q Digital- 16 readers -
  • Optimization and Growth Part 3: Customer-Focused Approach

    … This blog is Part 3 of a six-part series where we will walk through our Foundational Principles of Optimization and Growth, aimed at giving you the confidence you need to implement an optimization program across your organization. Each blog summarizes one of the principles; for a much more in-depth look at each, you can download […] The post Optimization and Growth Part 3: Customer-Focused Approach appeared first on 3Q Digital. …

    3Q Digital- 15 readers -
  • Optimization and Growth Part 1: Business Alignment

    … This blog is Part 1 of a six-part series where we will walk through our Foundational Principles of Optimization and Growth, aimed at giving you the confidence you need to implement an optimization program across your organization. Each blog summarizes one of the principles; for a much more in-depth look at each, you can download […] The post Optimization and Growth Part 1: Business Alignment appeared first on 3Q Digital. …

    3Q Digital- 15 readers -
  • 5 Multi-Touch Attribution Models for Measuring Campaign Success

    … Decision Sciences Manager Jack Pace contributed to this post. Multi-touch attribution models measure consumer response to advertisements across the full user journey by assigning credit to every marketing touchpoint in the user’s path. Unlike traditional first- and last-click models, which only assign credit to one touchpoint in the path, multi-touch attribution allows for an omnichannel […] The post 5 Multi-Touch Attribution Models for Measuring Campaign Success appeared first on 3Q Digital. …

    3Q Digital- 15 readers -
  • How to choose a top-performing display partner

    … As digital marketers, we are always looking for ways to improve our campaigns. Whether we do this by refining our targeting methodologies or by rethinking who our ideal consumers are, there are always opportunities to test our hypotheses. As an Account Manager for our Display Advertising team, one such way I do this is by […] The post How to choose a top-performing display partner appeared first on 3Q Digital. …

    3Q Digitalin Display How To's- 17 readers -
  • The 6 Foundational Principles of Optimization and Growth

    … Editor’s note: Jeremy discussed his six foundational principles of optimization at SMX West 2017; contact us to get his slides. Optimization across the user journey is critical to reaching your goals. But few companies are doing it, and even fewer are doing it well. If fact, in a recent study done by the CMO Council, […] The post The 6 Foundational Principles of Optimization and Growth appeared first on 3Q Digital. …

    3Q Digital- 15 readers -
  • CRO Methodology: Radical Redesigns vs. Hypothesis-Based Iterative Testing

    … Conversion Rate Optimization: so hot right now. (Bonus points if you got the Zoolander reference.) Currently, there are two primary approaches to conversion optimization: Radical Redesign Hypothesis-Based Iterative Testing The right approach for you depends on a number of factors. Let’s take a look at your options: Radical Redesign This is a complete overhaul of […] The post CRO Methodology: Radical Redesigns vs. Hypothesis-Based Iterative Testing appeared first on 3Q Digital. …

    3Q Digital- 19 readers -
  • Designing a winning online experience: 8 questions you should ask

    … It may seem obvious, but to create the best experience for your users, you need to understand who they are and what they need. This should be foundational, right? It’s amazing to see company after company that won’t reach its full potential because it doesn’t spend enough time truly understanding its users. In our Guide […] The post Designing a winning online experience: 8 questions you should ask appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • Creating Measurement Plans: What They Are and Why They Are Important

    … Digital marketing can be a swirl of metrics, goals, KPIs, objectives, and other initiatives that end up blurring together and obscuring the best way forward. A proven methodology to bring clarity to this picture is commonly called a “measurement plan.” What is a measurement plan? A measurement plan is a document that outlines and ties […] The post Creating Measurement Plans: What They Are and Why They Are Important appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • Tag Management Platforms: the Evolution and Why You Need Them

    … Think back a decade and some change ago when MarTech (Marketing Technology) tags were much simpler and in shorter supply. It was no problem dropping them into the source code and calling it a day. That was good for a while, but with the internet growing rapidly, MarTech needed to keep pace. In this post, […] The post Tag Management Platforms: the Evolution and Why You Need Them appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • 7 Tips for Presenting Visual Data Effectively

    … The image above is a great way to think about presenting data visually. At its core, data is a collection of random information, without innate meaning. The aim of good data visualization is to take it from raw data, provide context, and deliver actionable insight. But how do we utilize data presentation to take data […] The post 7 Tips for Presenting Visual Data Effectively appeared first on 3Q Digital. …

    3Q Digital- 14 readers -
  • Optimization Across the User Journey: the intersection of SEM and CRO

    … One of the biggest areas of opportunity for digital marketers today is also one of the toughest areas to master: optimization across the entire user journey. As we all know, this isn’t easy to do. Many feel it’s unreachable for their marketing organization, assuming that it requires pricey infrastructure, niche expertise in too many different […] The post Optimization Across the User Journey: the intersection of SEM and CRO appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 11 readers -