Cmo Blog Posts

  • The Process and Benefits of Intelligent Customer Journey Mapping

    … As we explored in our last post, customer journey mapping is the foundation of understanding a user’s experience with a brand. It’s comprehensive, it’s exhaustive, and it’s absolutely fundamental to successful customer relationships. But what does successful customer journey mapping actually look like? We’ll explain with a recent example (to maintain confidentiality, details of the […] The post The Process and Benefits of Intelligent Customer Journey Mapping appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • 5 Multi-Touch Attribution Models for Measuring Campaign Success

    … Decision Sciences Manager Jack Pace contributed to this post. Multi-touch attribution models measure consumer response to advertisements across the full user journey by assigning credit to every marketing touchpoint in the user’s path. Unlike traditional first- and last-click models, which only assign credit to one touchpoint in the path, multi-touch attribution allows for an omnichannel […] The post 5 Multi-Touch Attribution Models for Measuring Campaign Success appeared first on 3Q Digital. …

    3Q Digital- 13 readers -
  • How to choose a top-performing display partner

    … As digital marketers, we are always looking for ways to improve our campaigns. Whether we do this by refining our targeting methodologies or by rethinking who our ideal consumers are, there are always opportunities to test our hypotheses. As an Account Manager for our Display Advertising team, one such way I do this is by […] The post How to choose a top-performing display partner appeared first on 3Q Digital. …

    3Q Digitalin Display How To's- 17 readers -
  • The 6 Foundational Principles of Optimization and Growth

    … Editor’s note: Jeremy discussed his six foundational principles of optimization at SMX West 2017; contact us to get his slides. Optimization across the user journey is critical to reaching your goals. But few companies are doing it, and even fewer are doing it well. If fact, in a recent study done by the CMO Council, […] The post The 6 Foundational Principles of Optimization and Growth appeared first on 3Q Digital. …

    3Q Digital- 15 readers -
  • CRO Methodology: Radical Redesigns vs. Hypothesis-Based Iterative Testing

    … Conversion Rate Optimization: so hot right now. (Bonus points if you got the Zoolander reference.) Currently, there are two primary approaches to conversion optimization: Radical Redesign Hypothesis-Based Iterative Testing The right approach for you depends on a number of factors. Let’s take a look at your options: Radical Redesign This is a complete overhaul of […] The post CRO Methodology: Radical Redesigns vs. Hypothesis-Based Iterative Testing appeared first on 3Q Digital. …

    3Q Digital- 19 readers -
  • Designing a winning online experience: 8 questions you should ask

    … It may seem obvious, but to create the best experience for your users, you need to understand who they are and what they need. This should be foundational, right? It’s amazing to see company after company that won’t reach its full potential because it doesn’t spend enough time truly understanding its users. In our Guide […] The post Designing…

    3Q Digital- 11 readers -
  • Creating Measurement Plans: What They Are and Why They Are Important

    … Digital marketing can be a swirl of metrics, goals, KPIs, objectives, and other initiatives that end up blurring together and obscuring the best way forward. A proven methodology to bring clarity to this picture is commonly called a “measurement plan.” What is a measurement plan? A measurement plan is a document that outlines and ties […] The post Creating Measurement Plans: What They Are and Why They Are Important appeared first on 3Q Digital. …

    3Q Digital- 12 readers -
  • Tag Management Platforms: the Evolution and Why You Need Them

    … Think back a decade and some change ago when MarTech (Marketing Technology) tags were much simpler and in shorter supply. It was no problem dropping them into the source code and calling it a day. That was good for a while, but with the internet growing rapidly, MarTech needed to keep pace. In this post, […] The post Tag Management Platforms: the Evolution and Why You Need Them appeared first on 3Q Digital. …

    3Q Digital- 11 readers -
  • 7 Tips for Presenting Visual Data Effectively

    … The image above is a great way to think about presenting data visually. At its core, data is a collection of random information, without innate meaning. The aim of good data visualization is to take it from raw data, provide context, and deliver actionable insight. But how do we utilize data presentation to take data […] The post 7 Tips for Presenting Visual Data Effectively appeared first on 3Q Digital. …

    3Q Digital- 14 readers -
  • Optimization Across the User Journey: the intersection of SEM and CRO

    … One of the biggest areas of opportunity for digital marketers today is also one of the toughest areas to master: optimization across the entire user journey. As we all know, this isn’t easy to do. Many feel it’s unreachable for their marketing organization, assuming that it requires pricey infrastructure, niche expertise in too many different […] The post Optimization Across the User Journey: the intersection of SEM and CRO appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 11 readers -
  • 5 Reasons to Test Yahoo Gemini Native in 2017

    … Whether you’re new to native advertising or you’ve been around the Taboola/Outbrain block before, you need to know about Yahoo Gemini. Gemini is Yahoo’s marketplace for search and native advertising – this post revolves around the latter – that helps marketers achieve measurable results with intent-driven advertising. No matter your marketing objective (and we get […] The post 5 Reasons to Test Yahoo Gemini Native in 2017 appeared first on 3Q Digital. …

    3Q Digital- 18 readers -
  • Top developments in paid social in 2016

    … Facebook may still get the lion’s share of the headlines in paid social, but 2016 saw some big improvements from its competitors on the paid social scene. A few key folks from the 3Q social team put their heads together to list the most important paid social developments from the past year – and what […] The post Top developments in paid social in 2016 appeared first on 3Q Digital. …

    Hillary Read/ 3Q Digital- 11 readers -
  • Baidu: a primer

    … Googling something is second nature to us in the U.S. But for the 1.3 billion inhabitants in China, that’s not the case. In the world’s largest internet economy, Baidu dominates. Brief History Baidu started in the year 2000, when founder Robin Li developed a page ranking algorithm similar to that used by Google. Initially Baidu […] The post Baidu: a primer appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 16 readers -
  • Facebook Live – Experiential Marketing’s New Best Friend

    … Facebook has been investing heavily in video streaming since launching ‘Facebook Live’ last summer. With the explosive rise (and eventual fall) of streaming apps like Meerkat and Periscope, Facebook easily capitalized on users’ desire to share videos in real time, and in turn stole market share from these competitive apps by releasing Live to their […] The post Facebook Live – Experiential Marketing’s New Best Friend appeared first on 3Q Digital. …

    3Q Digitalin Social- 11 readers -
  • Taking on a DMP: what you need to know

    … In our last blog, “Leveraging DMPs for next level customer engagement,” we discussed the key insights a DMP can provide for your customer segments, enabling you to make strategic improvements on the way you target those segments. However, as you’ve probably guessed, it’s not as simple hitting the “on” switch and having your DMP output […] The post Taking on a DMP: what you need to know appeared first on 3Q Digital. …

    3Q Digitalin How To's- 11 readers -