Column: Paid Search

  • Bridging data and action: How to create killer reports

    … above to keep them laser-focused on only the most important analyses and data points, then you should ask yourself this question: “So what?” No, really — so what? [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here…

    Amy Bishop/ Marketing Landin SEO How To's- 16 readers -
  • Breaking down silos in e-commerce retail

    … management. Retention and measurement are about how much each new customer is worth to your business — i.e., how many purchases are they likely to make. This means integrating your CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) systems to make sure you are getting the maximum profit from your customers for your advertising…

    Marketing Land- 16 readers -
    Earlier about the same topic: