Consumer Shopping

  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … by 2017, when it will account for 10% of all retail sales. The explosion of digital devices and media, open information, real-time word of mouth, and same-day delivery illustrate the landscape is still being created. Today's shopper is different. The old paradigm days of browsing aisles, reading box sides, and asking questions of store associates…

    Jonathan Opdyke/ Marketing Land- 10 readers -
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