Content Fatigue

  • How Lawyers Can Avoid Content Marketing Fatigue

    In a Slideshare presentation he used from SMX Munich, Rand Fishkin noted that content growth is now exceeding query growth, meaning that the content marketing push has become so great that production is now growing faster than search demand. He predicts that content marketing will go the way of other advertising channels, where more impressions often leads to a lower overall response rate.

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