Content Inventory

  • 3 Lessons Content Marketers Should Learn from Retail

    … strategies over the years. As a receiving manager, my daughter was in charge of all the product entering the store, was in charge of inventory, and in charge of marketing displays throughout the store. Retail Lessons for Content Marketers Inventory – Just as store visitors get frustrated when the store doesn’t have a product they’re looking…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … be the king or queen of content repurposing. As part of the process, inventory all of your assets. I mean everything, as if you were cleaning out your house for a yard sale. Here is a link to a content inventory template you can use to help find the gaps. Recently, I went through this process with a client resulting in more than 50 persona-based…

    Relevancein Content- 14 readers -