Content Inventory

  • 3 Lessons Content Marketers Should Learn from Retail

    … to differentiate writing from content marketing. Someone with incredible copywriting and editorial talent doesn’t mean that they have the insight necessary to inventory, audit, and develop promotions for your business. This infographic from Uberflip walks through all the qualities of successful content marketers. Side note: I’ll keep you posted on the die and the ebook! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 17 readers -
  • 7 Content Repurposing Dishes Your Prospects Will Eat Up

    … by tomorrow night’s soup. Each of the meals used the same basic ingredients, yet each was perfect for the occasion. Content marketing is a lot like cooking: You need to understand when (and how) to spin up different versions and repurpose content. Marketers know that lead nurturing is important, yet many still struggle to move beyond basic nurturing…

    Relevancein Content- 15 readers -