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… World in an orange speedo.) As I wrote in my content measurement playbook, it’s very possible to tie content to every stage of pipeline revenue by carefully tracking the impact your content has on the bottom line with marketing and sales automation programs like Salesforce and Marketo. And you can prove brand lift with a shoestring budget. None…
When you work at a successful startup, one of the main perks of coming to work is the unbridled bubble of optimism and ambition that covers the whole office while employees chant startup catchphrases: Fail fast and often! Make awesome stuff! Make the world a better place! That last startup-ism was lampooned last year in an episode of HBO’s Silicon Valley when dozens of startups paraded on stage.
… media most. We can talk all day about advanced metrics, but there’s a pretty simple way to know if someone truly values your content: They pay for it. Read it. Study: Brand Content Drives Massive Brand Lift Recently, we surveyed our readers about how they felt about us, and, honestly, the results were shocking. Click through for the full…