Content Marketing Trends

  • 10 Exciting Content Marketing Trends for 2017

    … provides real value to readers. This principle is true whether the content is long-form or otherwise. Quality over quantity is a definite mantra here. Taking the time to produce a single piece of stellar content will have a better return on investment than 100 smaller pieces of mediocre content. 2. Influencer Marketing Influencer marketing…

    Growmapin Content- 11 readers -
  • 5 Content Marketing Trends Sweeping Europe

    … marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. Mobile video With more than 1 billion active mobile subscriptions in Europe, video consumption on smartphones and tablets has been steadily rising, and European audiences are among those devoting more time to mobile video. In Austria, 34…

    Tessa Wegert/ The Content Strategist- 15 readers -
  • 4 Content Trends Every Marketer Should Be Following

    …. On May 19, we held our West Coast Summit in San Francisco. It was honestly the most insightful event we’ve ever had, and it got me thinking about four big trends I’ve seen shaping the content marketing industry: 1. We’re finally, mercifully, talking about content marketing in a more sophisticated way. For years, a lot of content marketing…

    Joe Lazauskas/ The Content Strategist- 6 readers -
  • State of Content Marketing: B2B Tech

    … as their most effective social media platform. Case studies and white papers According to Demand Gen Report’s 2014 survey, white papers are the most popular form of content among B2B consumers (78 percent), with case studies following at a close second (73 percent). These two types of content allow B2B marketers to fully explain the benefits…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 28 readers -
  • Does Your 2015 Content Marketing Strategy Cover These Trends?

    Content Marketing is leading the pack on digital marketing trends for 2015, followed by Big Data, Email, Marketing Automation and Mobile. Not surprisingly, that priority is reflected in our agency where we’ve been ramping up a Big Data project we’ve developed for a major online publisher. Big Data is becoming a necessity simply because of the volume and velocity of data that we ...

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Is Cooperative Content the Future of Content Marketing?

    …, gorgeous, well-thought-out pieces floating around out there. And yet, that’s exactly the argument that the respected Jay Baer of Convince and Convert is making when he discusses what he calls “cooperative content” as the future of content marketing. Has he lost his marbles? There’s actually a lot of merit to what he’s proposing—though it’s a bit…

    Joel Klettke/ iAcquirein SEO Content- 29 readers -
  • EGC is the Key Content Marketing Trend

    …?” so you better build that case early and often. Yes, they want to help you and the company, but ultimately self-interest is going to be a fulcrum for how much EGC participation someone will offer. 3. They pick the format, not you Typically, we think of content creation from employees as writing; as a blog post, or a white paper, or as an e-book…

    Jay Baer/ Convince and Convertin Content- 14 readers -
  • 4 Ways Content Marketing Must Change in 2015

    …: SurePayroll’s Productivity Hacks: Ross Simmond’s SlideShares: TopTenReviews’ DIY Home Security Piece: In short, it’s time we were more conscious of the impact of design on an asset’s performance and start investing in it accordingly. As I was writing this piece, Storyform launched—one of the first and most interesting new platforms…

    Joel Klettke/ iAcquirein Content- 14 readers -
  • Are Content Marketers Insane or Just Lazy? What the Numbers Say

    … The numbers are in, and they don’t look good. The Content Marketing Institute published the results of their annual survey of more than 5,000 marketers involved in content marketing, offering an inside look into how thousands of people responsible for making content work for businesses are going about that job. While there are many encouraging…

    Joel Klettke/ iAcquirein Content- 14 readers -
  • 5 Predictions From Top Media Minds

    … balls, peered into this sea of tools, and hazarded a few guesses at the next big thing, to crib a line from Samsung. According to CoolHunting, Mic, and Slate, here are the juiciest trends to look out for: 1. The explosion of podcasting “The coming explosion of podcasting,” Jacob Weisberg, chairman of The Slate Group, said flatly when asked about next…

    Alyssa Hertig/ The Content Strategistin Social Content- 12 readers -
  • Here Comes the Content Marketing Shakeout

    …, and from whom? The overwhelming majority of these content marketing outfits are trying to target the same FORTUNE 1000 customer base. The good news about that market segment is that they have a lot of money, but the bad news is that there are only 1,000 potential customers in that cohort. As a category, content marketing software is manifestly…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
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