Content Marketing Trends

  • 10 Exciting Content Marketing Trends for 2017

    … Content marketing has gained notoriety in the online marketing world over the last several years, and there’s no sign of it slowing down in 2017 and beyond. Right now, content marketing leaders see nearly 8x more traffic than non-leaders, and content marketing costs 62% less than outbound marketing. The 2017 B2C Content Marketing Benchmarks…

    Growmapin Content- 31 readers -
  • 5 Content Marketing Trends Sweeping Europe

    … marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. Mobile video With more than 1 billion active mobile subscriptions in Europe, video consumption on smartphones and tablets has been steadily rising, and European audiences are among those devoting more time to mobile video. In Austria, 34…

    Tessa Wegert/ The Content Strategist- 21 readers -
  • 4 Content Trends Every Marketer Should Be Following

    …. On May 19, we held our West Coast Summit in San Francisco. It was honestly the most insightful event we’ve ever had, and it got me thinking about four big trends I’ve seen shaping the content marketing industry: 1. We’re finally, mercifully, talking about content marketing in a more sophisticated way. For years, a lot of content marketing…

    Joe Lazauskas/ The Content Strategist- 6 readers -
  • State of Content Marketing: B2B Tech

    … content marketing. It’s much easier to grab people’s attention with a helpful video or infographic than a dry press release. According to the Content Marketing Institute study “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America,” 86 percent of B2B marketers use content marketing, but only 38 percent believe their efforts…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 32 readers -
  • Is Cooperative Content the Future of Content Marketing?

    What if polished, high-production value content isn’t where content marketing should be headed? In fact, what if experts—really smart people—were arguing that the future of content marketing didn’t lie in the kinds of gorgeous, often lengthy pieces we see being put together by top journalists, copywriters and marketers? And what if instead, they were arguing for the merits of a large (gigantic,.

    Joel Klettke/ iAcquire- 41 readers -
  • EGC is the Key Content Marketing Trend

    … the guy in the blue vest how to work on a project, you listen and believe it more than if you just read something on their website. The personal (and personality) layer inherent in EGC matters. Companies are continuing to struggle with making enough relevant content. According to Content Marketing Institute and MarketingProfs research, 50% of B2B…

    Jay Baer/ Convince and Convertin Content- 23 readers -
  • 4 Ways Content Marketing Must Change in 2015

    … a year ago). Google’s Hummingbird algorithm seems to favor longer content, so that’s what we’ll see more of. Apple made a wristwatch and somehow Google Glass isn’t totally dead yet, so wearables are (eventually) on their way in—we think. And so on. I’m no soothsayer. I think you deserve better than a laundry list of clichés like…

    Joel Klettke/ iAcquirein Content- 19 readers -
  • Are Content Marketers Insane or Just Lazy? What the Numbers Say

    The numbers are in, and they don’t look good. The Content Marketing Institute published the results of their annual survey of more than 5,000 marketers involved in content marketing, offering an inside look into how thousands of people responsible for making content work for businesses are going about that job.

    Joel Klettke/ iAcquire- 27 readers -
  • 5 Predictions From Top Media Minds

    Content marketing is a big trend made out of many smaller trends—the Matryoshka Doll of media, if you will, with one exciting new technology stacking into the next. Predicting these trends has become the new national sport of the media industry, and at the TrackMaven Marketing Summit earlier this month, media leaders took out their crystal balls, peered into this sea of tool ...

    Alyssa Hertig/ The Content Strategist- 14 readers -
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