Content Marketing Trends

  • 10 Exciting Content Marketing Trends for 2017

    …. The best part is that you have a nearly endless array of options for transforming any video into an interactive video. Interactive videos are a great way for marketers to create a two-way conversation with their audiences. They then learn more about them and drive deeper engagement. 5. Advertising to Offer Cost Per Engagement (CPE) We’ve seen many…

    Growmapin Content- 20 readers -
  • 5 Content Marketing Trends Sweeping Europe

    …. The campaign reportedly reached more than 5 million users and saw engagement rates as high as 2.5 percent. For Beck’s, influencers helped the beer brand promote a consumer contest with 30 social media posts, which reached 6.8 million consumers and generated 170,000 social interactions. This is an excerpt from the e-book “State of Content Marketing: Europe.” Fill out the form below to download your free copy. The post 5 Content Marketing Trends Sweeping Europe appeared first on The Content Strategist. …

    Tessa Wegert/ The Content Strategist- 18 readers -
  • 4 Content Trends Every Marketer Should Be Following

    …. On May 19, we held our West Coast Summit in San Francisco. It was honestly the most insightful event we’ve ever had, and it got me thinking about four big trends I’ve seen shaping the content marketing industry: 1. We’re finally, mercifully, talking about content marketing in a more sophisticated way. For years, a lot of content marketing…

    Joe Lazauskas/ The Content Strategist- 6 readers -
  • State of Content Marketing: B2B Tech

    … content marketing. It’s much easier to grab people’s attention with a helpful video or infographic than a dry press release. According to the Content Marketing Institute study “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America,” 86 percent of B2B marketers use content marketing, but only 38 percent believe their efforts…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 31 readers -
  • Does Your 2015 Content Marketing Strategy Cover These Trends?

    Content Marketing is leading the pack on digital marketing trends for 2015, followed by Big Data, Email, Marketing Automation and Mobile. Not surprisingly, that priority is reflected in our agency where we’ve been ramping up a Big Data project we’ve developed for a major online publisher. Big Data is becoming a necessity simply because of the volume and velocity of data that we ...

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Is Cooperative Content the Future of Content Marketing?

    …, they were arguing for the merits of a large (gigantic, in fact) quantity of lower-effort content—even going so far as to call it a “Marketing Trend for 2015“? On its face, that sort of sentiment spins counter to everything we’ve grown to believe about companies creating “great” content, especially when we’re seeing an ever-increasing number of long…

    Joel Klettke/ iAcquirein SEO Content- 32 readers -
  • EGC is the Key Content Marketing Trend

    … EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. After all, your employees understand the company and (should) understand what customers need and want to know about…

    Jay Baer/ Convince and Convertin Content- 18 readers -
  • 4 Ways Content Marketing Must Change in 2015

    … I’m not a big fan of content marketing prediction posts. It’s not that they aren’t informative or intelligently written; it’s just that instead of data-driven analysis of upcoming trends, predictions usually amount to that author’s wishlist, stocked full of noble aspirations for marketers around the world. There are things we already know, based…

    Joel Klettke/ iAcquirein Content- 15 readers -
  • Are Content Marketers Insane or Just Lazy? What the Numbers Say

    … The numbers are in, and they don’t look good. The Content Marketing Institute published the results of their annual survey of more than 5,000 marketers involved in content marketing, offering an inside look into how thousands of people responsible for making content work for businesses are going about that job. While there are many encouraging…

    Joel Klettke/ iAcquirein Content- 18 readers -
  • 5 Predictions From Top Media Minds

    … Content marketing is a big trend made out of many smaller trends—the Matryoshka Doll of media, if you will, with one exciting new technology stacking into the next. Predicting these trends has become the new national sport of the media industry, and at the TrackMaven Marketing Summit earlier this month, media leaders took out their crystal…

    Alyssa Hertig/ The Content Strategistin Social Content- 13 readers -
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