Content Marketing Trends

    • 10 Exciting Content Marketing Trends for 2017

      Content marketing has gained notoriety in the online marketing world over the last several years, and there’s no sign of it slowing down in 2017 and beyond. Right now, content marketing leaders see nearly 8x more traffic than non-leaders, and content marketing costs 62% less than outbound marketing.

      Growmapin Content- 10 readers -
  • 5 Content Marketing Trends Sweeping Europe

    … marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. Mobile video With more than 1 billion active mobile subscriptions in Europe, video consumption on smartphones and tablets has been steadily rising, and European audiences are among those devoting more time to mobile video. In Austria, 34…

    Tessa Wegert/ The Content Strategist- 14 readers -
  • 4 Content Trends Every Marketer Should Be Following

    …. On May 19, we held our West Coast Summit in San Francisco. It was honestly the most insightful event we’ve ever had, and it got me thinking about four big trends I’ve seen shaping the content marketing industry: 1. We’re finally, mercifully, talking about content marketing in a more sophisticated way. For years, a lot of content marketing…

    Joe Lazauskas/ The Content Strategist- 6 readers -
  • State of Content Marketing: B2B Tech

    … content marketing. It’s much easier to grab people’s attention with a helpful video or infographic than a dry press release. According to the Content Marketing Institute study “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America,” 86 percent of B2B marketers use content marketing, but only 38 percent believe their efforts…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 28 readers -
  • Does Your 2015 Content Marketing Strategy Cover These Trends?

    Content Marketing is leading the pack on digital marketing trends for 2015, followed by Big Data, Email, Marketing Automation and Mobile. Not surprisingly, that priority is reflected in our agency where we’ve been ramping up a Big Data project we’ve developed for a major online publisher. Big Data is becoming a necessity simply because of the volume and velocity of data that we ...

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Is Cooperative Content the Future of Content Marketing?

    … What if polished, high-production value content isn’t where content marketing should be headed? In fact, what if experts—really smart people—were arguing that the future of content marketing didn’t lie in the kinds of gorgeous, often lengthy pieces we see being put together by top journalists, copywriters and marketers? And what if instead…

    Joel Klettke/ iAcquirein SEO Content- 28 readers -
  • EGC is the Key Content Marketing Trend

    … EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. After all, your employees understand the company and (should) understand what customers need and want to know about…

    Jay Baer/ Convince and Convertin Content- 14 readers -
  • 4 Ways Content Marketing Must Change in 2015

    … I’m not a big fan of content marketing prediction posts. It’s not that they aren’t informative or intelligently written; it’s just that instead of data-driven analysis of upcoming trends, predictions usually amount to that author’s wishlist, stocked full of noble aspirations for marketers around the world. There are things we already know, based…

    Joel Klettke/ iAcquirein Content- 13 readers -
  • Are Content Marketers Insane or Just Lazy? What the Numbers Say

    … The numbers are in, and they don’t look good. The Content Marketing Institute published the results of their annual survey of more than 5,000 marketers involved in content marketing, offering an inside look into how thousands of people responsible for making content work for businesses are going about that job. While there are many encouraging…

    Joel Klettke/ iAcquirein Content- 13 readers -
  • 5 Predictions From Top Media Minds

    … balls, peered into this sea of tools, and hazarded a few guesses at the next big thing, to crib a line from Samsung. According to CoolHunting, Mic, and Slate, here are the juiciest trends to look out for: 1. The explosion of podcasting “The coming explosion of podcasting,” Jacob Weisberg, chairman of The Slate Group, said flatly when asked about next…

    Alyssa Hertig/ The Content Strategistin Social Content- 12 readers -
  • Here Comes the Content Marketing Shakeout

    … Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
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