Content Marketing Trends

  • 5 Content Marketing Trends Sweeping Europe

    … Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent…

    Tessa Wegert/ The Content Strategist- 12 readers -
  • 4 Content Trends Every Marketer Should Be Following

    …. On May 19, we held our West Coast Summit in San Francisco. It was honestly the most insightful event we’ve ever had, and it got me thinking about four big trends I’ve seen shaping the content marketing industry: 1. We’re finally, mercifully, talking about content marketing in a more sophisticated way. For years, a lot of content marketing…

    Joe Lazauskas/ The Content Strategist- 5 readers -
  • State of Content Marketing: B2B Tech

    … everything we know about how to help others succeed on social media.” The site is run by a dedicated team of two: Lee and Courtney Seiter, Buffer’s head of marketing. However, they plan to let anyone from Buffer’s internal team have the opportunity to write on the blog. “In this way, we kind of look at content as a task force that anyone can join…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 25 readers -
  • Is Cooperative Content the Future of Content Marketing?

    What if polished, high-production value content isn’t where content marketing should be headed? In fact, what if experts—really smart people—were arguing that the future of content marketing didn’t lie in the kinds of gorgeous, often lengthy pieces we see being put together by top journalists, copywriters and marketers? And what if instead, they were arguing for the merits of a large (gigantic,.

    Joel Klettke/ iAcquire- 27 readers -
  • EGC is the Key Content Marketing Trend

    … EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. After all, your employees understand the company and (should) understand what customers need and want to know about…

    Jay Baer/ Convince and Convertin Content- 13 readers -
  • 4 Ways Content Marketing Must Change in 2015

    …: SurePayroll’s Productivity Hacks: Ross Simmond’s SlideShares: TopTenReviews’ DIY Home Security Piece: In short, it’s time we were more conscious of the impact of design on an asset’s performance and start investing in it accordingly. As I was writing this piece, Storyform launched—one of the first and most interesting new platforms…

    Joel Klettke/ iAcquirein Content- 12 readers -
  • Are Content Marketers Insane or Just Lazy? What the Numbers Say

    … The numbers are in, and they don’t look good. The Content Marketing Institute published the results of their annual survey of more than 5,000 marketers involved in content marketing, offering an inside look into how thousands of people responsible for making content work for businesses are going about that job. While there are many encouraging…

    Joel Klettke/ iAcquirein Content- 12 readers -
  • 5 Predictions From Top Media Minds

    … Content marketing is a big trend made out of many smaller trends—the Matryoshka Doll of media, if you will, with one exciting new technology stacking into the next. Predicting these trends has become the new national sport of the media industry, and at the TrackMaven Marketing Summit earlier this month, media leaders took out their crystal…

    Alyssa Hertig/ The Content Strategistin Social Content- 11 readers -
  • Here Comes the Content Marketing Shakeout

    …) with the money out of the soda machine at headquarters. And there’s nothing inherently wrong with using venture capital financing to do a show like that one. It doesn’t take a piercing insight into customer segmentation to discern that being part of a 2,500-person conference called Content Marketing World might be a viable tactic for a content marketing…

    Jay Baer/ Convince and Convertin Social Content- 9 readers -
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