Content Marketing Trends

  • 10 Exciting Content Marketing Trends for 2017

    …, Budgets, and Trends – North America report shows promising change for content marketing: 86% of B2C marketers are using it. 63% are either much or somewhat more successful with content marketing than they were last year 25% are either extremely or very successful with their content marketing approach 60% are either extremely or very…

    Growmapin Content- 15 readers -
  • 5 Content Marketing Trends Sweeping Europe

    … marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. Mobile video With more than 1 billion active mobile subscriptions in Europe, video consumption on smartphones and tablets has been steadily rising, and European audiences are among those devoting more time to mobile video. In Austria, 34…

    Tessa Wegert/ The Content Strategist- 17 readers -
  • 4 Content Trends Every Marketer Should Be Following

    …. On May 19, we held our West Coast Summit in San Francisco. It was honestly the most insightful event we’ve ever had, and it got me thinking about four big trends I’ve seen shaping the content marketing industry: 1. We’re finally, mercifully, talking about content marketing in a more sophisticated way. For years, a lot of content marketing…

    Joe Lazauskas/ The Content Strategist- 6 readers -
  • State of Content Marketing: B2B Tech

    … stories about robots and 3D imaging of the human body? Probably not. But you can now, thanks to GE Reports, the tech conglomerate’s online magazine. “I basically ignored press releases and really focused one hundred percent on storytelling,” Tomas Kellner, GE Reports’ managing editor, told Contently. “My stories have real protagonists who are trying…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 29 readers -
  • Is Cooperative Content the Future of Content Marketing?

    …, they were arguing for the merits of a large (gigantic, in fact) quantity of lower-effort content—even going so far as to call it a “Marketing Trend for 2015“? On its face, that sort of sentiment spins counter to everything we’ve grown to believe about companies creating “great” content, especially when we’re seeing an ever-increasing number of long…

    Joel Klettke/ iAcquirein SEO Content- 30 readers -
  • EGC is the Key Content Marketing Trend

    … EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. After all, your employees understand the company and (should) understand what customers need and want to know about…

    Jay Baer/ Convince and Convertin Content- 16 readers -
  • 4 Ways Content Marketing Must Change in 2015

    … I’m not a big fan of content marketing prediction posts. It’s not that they aren’t informative or intelligently written; it’s just that instead of data-driven analysis of upcoming trends, predictions usually amount to that author’s wishlist, stocked full of noble aspirations for marketers around the world. There are things we already know, based…

    Joel Klettke/ iAcquirein Content- 15 readers -
  • Are Content Marketers Insane or Just Lazy? What the Numbers Say

    … The numbers are in, and they don’t look good. The Content Marketing Institute published the results of their annual survey of more than 5,000 marketers involved in content marketing, offering an inside look into how thousands of people responsible for making content work for businesses are going about that job. While there are many encouraging…

    Joel Klettke/ iAcquirein Content- 15 readers -
  • 5 Predictions From Top Media Minds

    … Content marketing is a big trend made out of many smaller trends—the Matryoshka Doll of media, if you will, with one exciting new technology stacking into the next. Predicting these trends has become the new national sport of the media industry, and at the TrackMaven Marketing Summit earlier this month, media leaders took out their crystal…

    Alyssa Hertig/ The Content Strategistin Social Content- 13 readers -
  • Here Comes the Content Marketing Shakeout

    … that are backing content marketing software did not back the most recent comparable SAAS run up (a.k.a. social media marketing software). They missed out on the prior frenzy, and are going to make damn sure they don’t get left at the dock again. As an active VC myself, I fully understand that emotion. When you see the high dollar exits from Radian6, Buddy…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
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