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Published 1 min ago 37 Content distribution networks are plagued by the inability to target. In theory, distribution networks make relevant content recommendations based on the original article. But often times that’s not the case, making measuring native advertising campaigns all the more challenging . Let’s look at this idea in more detail.
… determine which piece of content will lead to opportunities and conversions. Once you measure your content, you’ll have an idea of what your consumers like to read, enabling you to cater to their interests in the future. Scoring: The Basics Image Credit: butterfly-o-meter.com Scoring your content involves these three steps: Understand Your Consumers…
… to connect with your brand, your conversion optimization efforts can take force, aiming your content a little closer to the target each time you share until you’re virtually placing it in front of your ideal customer. Scoring your content based on how many leads or opportunities a piece of content has created allows you to objectively gauge the true…