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… the organic metrics to see if there was a major difference in consumption before deeming the content bad. Click here to access a Content Promotion Quadrant template to start evaluating your own campaigns today. Scoring your content is an invaluable way to research what to produce next or what types of content work well for promotion. Digging deep…
… determine which piece of content will lead to opportunities and conversions. Once you measure your content, you’ll have an idea of what your consumers like to read, enabling you to cater to their interests in the future. Scoring: The Basics Image Credit: butterfly-o-meter.com Scoring your content involves these three steps: Understand Your Consumers…
Sending your company’s content out into the world without knowing whom it’s going to reach — or why it should interest them — is as efficient as a paperboy flinging rolled-up newspapers into the street at random. Sure, some will be caught or plucked up from the sidewalk, but the majority of the newspapers will tumble into puddles, onto empty stoops, or under car wheels, never to be read.