Content Scoring

  • The Content Promotion Quadrant: A Framework For Measuring Native Advertising Campaigns

    Published 1 min ago 37 Content distribution networks are plagued by the inability to target. In theory, distribution networks make relevant content recommendations based on the original article. But often times that’s not the case, making measuring native advertising campaigns all the more challenging . Let’s look at this idea in more detail.

    Relevance- 15 readers -
  • If You Aren’t Scoring Content, You Can’t Know What’s Working

    … to connect with your brand, your conversion optimization efforts can take force, aiming your content a little closer to the target each time you share until you’re virtually placing it in front of your ideal customer. Scoring your content based on how many leads or opportunities a piece of content has created allows you to objectively gauge the true…

    Justin Gray/ The Daily Eggin Content- 16 readers -
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