Conversion Optimization Webinar

  • Heatmaps Role in Conversion Optimization Q&A

    … an exploratory method. Only in the reductive-conclusive side, when you are talking about A/B tests or multivariate tests, that’s where statistical significance matters. For click heatmaps it actually doesn’t, but the more clicks you get the more of an aggregate view you will get, and potentially, the more important hypotheses you’ll get. As a general rule…

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
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