Craig Bierley

  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … percent of all American ads. By 2012, that number dropped to 9 percent. What happened? It all comes back to authenticity. Customers now say brands need to be authentic to cut through the noise and make an impact on them. Former Buick marketer Craig Bierley put it best when he said, “I’m not sure anyone really believed that Tiger Woods drove…

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