• Increase Your Conversion Rates through Social Proof

    … are all critical on commerce sites because they provide the shopper with a sense that they’re working with a good company that will deliver on their promise. There’s more that you can do, though! Notify is the online equivalent of a busy retail store, delivering social proof to everyone who visits your site. This social proof can often boost…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • The Influencer Journey: From Amplification to Recommendation

    … to allow for the time required to capture opinion leaders’ attention, to get on their radar and to (slowly but surely) build a relationship to start developing content together. How long does this process take? Typically, somewhere between six months and a full year. Have you allotted that much time to reach your goals? The Influencer Journey…

    Relevancein Social- 18 readers -
  • 5 Types of Social Proof Most Likely to Impact Conversion

    … People are skeptical nowadays. Understandably so. We live in a “headline culture,” where click bait exists everywhere. Before we believe any claim, we need reassurance — especially when we’re browsing a website or considering a purchase. Enter social proof. Generally, social proof relates to situations in which the actions/choices of others…

    The Daily Egg- 18 readers -
  • How to Clean Up Your Content for More Credibility

    … an engaging, relevant experience, while also establishing your credibility, increasing SEO value and search engine rankings, and building trust with your audience. If you are not reaching your goals of cultivating a trustworthy reputation or rising to the top of Google’s ranks, maybe it’s time to ask yourself this: Could my content use a clean-up…

    Convince and Convertin Content How To's- 13 readers -
  • Content Is the New SEO

    … and Credibility If your content ranks well but readers don’t click through, searchability is ultimately irrelevant. It’s as simple as that. People talk about optimizing search engines, but the bigger problem lies in optimizing the content we create so our intended readers can easily find it and feel compelled to read on and share. Always create…

    Relevancein SEO Content Google- 15 readers -
  • Keep Track of Media Appearances to Bolster Credibility

    … see a portion of that in the above screenshot. It’s up to you whether or not you want to put together an official “media kit” that can be sent to editors and journalists. There are many bloggers and professionals who do and this can add another layer of credibility to who you are and what you do. And the more you appear on other sites and media…

    Michael Kwan/ John Chow dot Comin Blogging- 11 readers -
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