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The term data-driven marketing is a popular buzzword used to reinforce how strategy and planning are critical to developing great content. David Welch, former VP of Marketing Insights & Operations, once summarized the future of marketing in six words. “Creative thrills but data pays the bills.
… at the most opportune times. “We wanted to know, could we find more interesting ways for agency clients to speak to consumers?” Vikram Somaya, general manager at WeatherFX, at DCN Content All-Stars. “Weather is always impacting our decisions: Are we going to eat a salad today? How am I going to get to work?” Credit: Shannon Sturgis Earlier this year…