Dc Storm

  • Rakuten Marketing Acquires Attribution Firm DC Storm

    … Today, Rakuten Marketing announced it has acquired UK-based marketing attribution firm DC Storm. DC Storm brings an attribution, measurement and reporting platform and analytics tools to Rakuten's cadre of digital advertising services. Attribution technology is designed to help marketers understand what how particular ad formats and channels…

    Ginny Marvin/ Marketing Land- 8 readers -
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