In the sport of association football, a defender is an outfield player whose primary role is to prevent the opposition from attacking.There are four types of defender: centre-back, sweeper, full-back and wing-back. The centre-back and full-back positions are essential in most modern formations. The sweeper and wing-back roles are more specialised for certain formations.
Posts about Defender
  • How an eyewear brand is going programmatic with TV ads

    … Wieser. “Very few people have an interest in advocating for the incumbent medium,” he said. “If someone in an agency were to come out as a defender of traditional TV… good luck in the next pitch. You would hear from someone at their own professional risk.” In True North’s view, audience-buying and analytics for TV is one the most cutting-edge…

    Eric Blattberg/ Digidayin Facebook How To's- 12 readers -
  • Why You Need to Stop Using the Term ‘Brand Journalism’

    …. As Jay Rosen, author of the PressThink blog and professor at New York University, explained to Contently: “Content marketing with informational value is addressed to the customers. (Current and potential.) Journalism is addressed to the public.” Rosen is no ardent alarmist about sponsored content or native advertising, either; he’s a defender…

    Sam Petulla/ The Content Strategistin Content- 28 readers -
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