Demand Success

  • Before You Measure, Fix Your Marketing

    … Analytics prove marketing’s value, but analytics don’t mean a thing if the marketing “ain’t got that swing.” Avinash Kaushik, Google’s Digital Marketing Evangelist, uses more colorful language to make his point, but the gist is the same: design the experiences your customers want before you start to measure your efforts. Avinash says designing…

    Erin Feldman/ Vocus Blogin Paid Search- 11 readers -
  • 3…2…1…Blast Off Your Content Marketing With NASA 360′s Tips

    … generation of aircraft to the latest innovations in energy, from atmospheric research to exploring the farthest reaches of our universe. Scott Bednar and Becky Jaramillo, the content and social media team for NASA 360, turn brand content into captivating video and social experiences for their targeted 18- to 35-year-old demographic, which…

    Allen Mireles/ Vocus Blogin Content- 20 readers -
  • An Immutable Law of Branding: Focus

    … work on creating that hammer, though, we have to do one and only one thing: focus. We first have to figure out who we are and what we want to communicate to our customers. When we do that, we’ll have stronger strategies, stronger stories and stronger sales. Want to hear more amazing marketing and PR ideas? Check out this recap of Demand Success! Image: Mark Hunter (Creative Commons) …

    Erin Feldman/ Vocus Blog- 7 readers -
  • Who Will Win the World Cup? Marketers.

    … mines, especially as other entertainment has become on-demand. “It’s hard to get people off the couch,” said Jeff Bliss, the senior VP of partnerships for DC2024, at Demand Success 2014. “Passionate fans become passionate customers,” he says. “If you want to reach a consumer, there’s really not a better way than to use digital media and the power…

    Brian Conlin/ Vocus Blog- 6 readers -
  • The ‘Entourage’ Method for Marketing to Millennials and Niches

    … One of the first things you notice about Adrian Grenier is his dedication to making the world a better place. Adrian, an actor, producer, director and musician, gave a relaxed and informative interview to Nichole Kelly, president of SME Digital, the digital marketing division of Social Media Explorer, during the Demand Success 2014. Nichole…

    Allen Mireles/ Vocus Blog- 9 readers -
  • Go Big for Your Niches: 11 Keys to Creating Content That Sells

    … Content marketing may be all the rage, but how do you cut through the noise when everyone, including your audience and your competitors, is creating content? Ann Handley, Chief Content Officer at MarketingProfs, says it comes down to creating content that is useful, empathetic and inspired. Ann speaking at Demand Success 2014. She also says…

    Erin Feldman/ Vocus Blogin Content- 10 readers -
  • How to Succeed in a (Dot) Complicated World

    … What happens when a proponent for digital transformation encounters the expected and unintended consequences of it? It’s a question that defines how Randi Zuckerberg, author of Dot Complicated and former Facebook marketing lead, lives and leads her life as a wife, mother, entrepreneur and recent Broadway star. She no longer is ruled by the role…

    Erin Feldman/ Vocus Blogin How To's- 5 readers -
  • Do You Ignore Most of Your Audience?

    … You have an audience. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik in his keynote…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 32 readers -
  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    … learned in our professional lives. Refresh your memory of all the highlights, tips and best practices with this recap of each of day two’s sessions: Want to see a recap of day one? Click here now! Precision Decisions Deliver Results – Avinash Kaushik Avinash Kaushik, Google’s Digital Marketing Evangelist, enthralled attendees with his informative…

    Brian Conlin/ Vocus Blogin Social- 18 readers -
  • Demand Success in a Post: Highlights from Day 1 of #Demand14

    … and CEO of Zuckerberg Media Randi Zuckerberg, branding all-star Laura Ries and star of HBO’s hit show Entourage Adrian Grenier. Without further ado, let’s get to it! Dot Complicated: Making Sense of Digital Life – Randi Zuckerberg Vocus CMO You Mon Tsang introduced Randi Zuckerberg by asking what happens when you’re the person championing digital…

    Brian Conlin/ Vocus Blogin Social EMail- 7 readers -
  • Social Communications: It’s Walk, Not Just Talk

    …. Be ready for the good and the bad. You understand negative discussion will happen with or without your presence. Invite the negative discussion to your forum, wherever that may be, and address it head on. Be prepared and have a crisis plan in place. You inspire: Your audience wants to be inspired and learn lessons from someone like you. We want…

    Lisa Gerber/ Vocus Blogin Social- 14 readers -
  • Creating a Winning Brand: A Q&A With Laura Ries

    … Why is Coca-Cola the leading cola brand when so many others have similar products? How did Chobani become the leading Greek yogurt brand despite reaching the market nine years after its Greek competitor? Geoff Livingston caught up with Demand Success speaker and branding expert Laura Ries to get the answers. See how both companies succeeded…

    Geoff Livingston/ Vocus Blog- 12 readers -
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