Demand Success

  • Before You Measure, Fix Your Marketing

    … cared for, and they’re likely to make additional purchases in the future. Avinash speaking at Demand Success 2014 Once the tactics for each stage have been implemented, then and only then is it time to measure, Avinash says. He offers a couple of tips for measuring the stages: Create a dashboard that shows everything you’re doing, where your…

    Erin Feldman/ Vocus Blogin Paid Search- 11 readers -
  • 3…2…1…Blast Off Your Content Marketing With NASA 360′s Tips

    NASA 360 is an award-winning vodcast designed to take you on a journey to the stars. NASA 360 shows you how technologies developed by NASA impact your life today—and are paving the way to the future. Produced in collaboration with NASA Langley Research Center, NASA 360 gives you a “first look” at everything from rockets to robots, from the next generation of aircraft to the l ...

    Allen Mireles/ Vocus Blog- 23 readers -
  • An Immutable Law of Branding: Focus

    … work on creating that hammer, though, we have to do one and only one thing: focus. We first have to figure out who we are and what we want to communicate to our customers. When we do that, we’ll have stronger strategies, stronger stories and stronger sales. Want to hear more amazing marketing and PR ideas? Check out this recap of Demand Success! Image: Mark Hunter (Creative Commons) …

    Erin Feldman/ Vocus Blog- 8 readers -
  • Who Will Win the World Cup? Marketers.

    … mines, especially as other entertainment has become on-demand. “It’s hard to get people off the couch,” said Jeff Bliss, the senior VP of partnerships for DC2024, at Demand Success 2014. “Passionate fans become passionate customers,” he says. “If you want to reach a consumer, there’s really not a better way than to use digital media and the power…

    Brian Conlin/ Vocus Blog- 6 readers -
  • The ‘Entourage’ Method for Marketing to Millennials and Niches

    … One of the first things you notice about Adrian Grenier is his dedication to making the world a better place. Adrian, an actor, producer, director and musician, gave a relaxed and informative interview to Nichole Kelly, president of SME Digital, the digital marketing division of Social Media Explorer, during the Demand Success 2014. Nichole…

    Allen Mireles/ Vocus Blog- 9 readers -
  • Go Big for Your Niches: 11 Keys to Creating Content That Sells

    … Content marketing may be all the rage, but how do you cut through the noise when everyone, including your audience and your competitors, is creating content? Ann Handley, Chief Content Officer at MarketingProfs, says it comes down to creating content that is useful, empathetic and inspired. Ann speaking at Demand Success 2014. She also says…

    Erin Feldman/ Vocus Blogin Content- 10 readers -
  • How to Succeed in a (Dot) Complicated World

    … a scarcity principle when bringing a new product to market. Facebook wasn’t shared with the masses. It was rolled out slowly, creating demand and urgency. The platform also relied – it still does – on crowdsourcing. If demand is one of the keys to Facebook’s success, giving people the means to enhance and improve the site is another. Brands…

    Erin Feldman/ Vocus Blogin How To's- 5 readers -
  • Do You Ignore Most of Your Audience?

    … at Demand Success last week, is that great marketers pay attention and really think about how they market to each segments of their audience. Average marketers worry only about those who are ready to buy. When you do that, you inadvertently ignore a huge percentage of your audience. He calls these segments: See: The people out there who aren’t aware…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 34 readers -
  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    … This post wouldn’t have been possible without the hard work of Erin Feldman, Geoff Livingston and Allen Mireles. After an action-packed two days of marketing and PR goodness, Demand Success 2014 came to a close on Friday. It’s a shame the fun and learning couldn’t go on longer, but now we get the exciting opportunity to implement what we…

    Brian Conlin/ Vocus Blogin Social- 18 readers -
  • Demand Success in a Post: Highlights from Day 1 of #Demand14

    … This post wouldn’t have been possible without the hard work of Erin Feldman, Geoff Livingston, Allen Mireles and Adrienne Sheares. Didn’t have a chance to come to Demand Success or want to revisit your favorite moments? This post contains highlights of each of the sessions from day one of #Demand14, which includes presentations by founder…

    Brian Conlin/ Vocus Blogin Social EMail- 7 readers -
  • Social Communications: It’s Walk, Not Just Talk

    … I know; you’re on it. Your organization “embraces social media.” You have dedicated staff working the social networks. They are creating and curating content, and interacting with customers. They are talking. But are you taking a good look at the walk? Communications is just as much walk as it is talk. Your actions lead your communications…

    Lisa Gerber/ Vocus Blogin Social- 16 readers -
  • Creating a Winning Brand: A Q&A With Laura Ries

    … Why is Coca-Cola the leading cola brand when so many others have similar products? How did Chobani become the leading Greek yogurt brand despite reaching the market nine years after its Greek competitor? Geoff Livingston caught up with Demand Success speaker and branding expert Laura Ries to get the answers. See how both companies succeeded…

    Geoff Livingston/ Vocus Blog- 12 readers -
Get the top posts daily into your mailbox!
More from around the web