Dennis Publishing

  • 5 things we learned about native ads in 2014

    … but growing number of outlets, including Hearst Magazines, Dennis Publishing, Mail Online, Rant and Say Media, use their editorial staff to write ad copy. “A lot of people keep it separate. That’s missing the point,” Dennis Interactive managing director Pete Wootton said at a Digiday Publishing Summit this summer. “The best people to write compelling content for the target audience the advertiser is trying to hit are the editors.” The post 5 things we learned about native ads in 2014 appeared first on Digiday. …

    Brian Braiker/ Digiday- 10 readers -
  • Why Rant Media uses its reporters to write native ads

    … but growing number of outlets, including Hearst Magazines, Dennis Publishing, Mail Online and Say Media, that use their editorial staff to write ad copy. It’s a counterintuitive approach. Many publishers would say that their journalists can’t be independent and write ads. But Brett Rosin, CEO of the 4-year-old Rant, takes just the opposite tack…

    Lucia Moses/ Digiday- 6 readers -
  • How Dennis Publishing increases native-ad reach

    … The question for native advertising has long been: Will it scale? Dennis Publishing believes it can, but only by rethinking distribution strategies and applying a healthy dose of tech. U.K.-based Dennis goes deep with niche publications in current affairs, lifestyle and business. Two of its leading titles, Auto Express and IT Pro, command just…

    Chris Smith/ Digidayin How To's- 5 readers -
  • HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe

    …. The programmatic transition: integrating programmatic & direct sales 4. The tech transition: how publishers can integrate technology 5. The subscription transition: how to get people to pay Confirmed speakers for the event include: Paul Lomax, CTO, Dennis Publishing Arthur Millet, digital director, Amaury Medias Paul de la Nougerede, director…

    Digiday- 6 readers -
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