Differentiation

  • Recognition is Given to You, Authority is Taken by You

    … This week, I had an amazing conversation with a young colleague in the marketing industry. The person was frustrated. They were an expert in the industry with years of incredible results. However, they were often overlooked when it came to opportunities for speaking, advice, or attention from leaders. At 40 years old, my authority came much…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 3 Ways to Differentiate Content in a Saturated Market

    … it an established and valuable part of any company’s marketing repertoire. Still, that popularity serves as a major challenge for newcomers to the strategy. Because content marketing is so popular and so effective, it’s being used in excess by companies all over the world, which in turn causes a degree of over-saturation that makes it inherently difficult…

    Larry Alton/ Relevancein Content- 16 readers -
  • Are Client Reviews Significant in B2B Buying?

    … Published 1 min ago 20 The B2B marketplace is still unsure of the value that online client reviews have in the business-to-business buying process. While some organizations understand that client reviews could help lure in new customers, many don’t realize the weight that buyers place on client reviews. A new study by Clutch quantifies…

    Relevance- 6 readers -
  • Stop the Interruption Marketing and Start Delivering Value!

    … Times are changing. Many of the old school marketing tactics that use to work for marketers in businesses from startups to Fortune 100 organizations no longer work today. It’s clear there is not a need to send mass numbers of tweets or Facebook updates to fill space. The social inter webs are tearing at the seams with an overwhelming amount…

    Pam Marketing Nutin Content- 25 readers -
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