Differentiation

  • Recognition is Given to You, Authority is Taken by You

    … recognition is given. If there’s one thing to learn from the Trump and Sanders campaigns, it’s this. No one in the mainstream media nor the political establishment ever wanted these two candidates to be in the running. The candidates didn’t care – they took the authority. And in turn, the public recognized them for it. A colleague of mine recently…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • 3 Ways to Differentiate Content in a Saturated Market

    … Published 31 mins ago 31 After more than five years of rampant popularity, content marketing is still one of the most viable and effective marketing strategies in our modern, digital world. Despite being denounced as a fad, both initially and as the strategy hit peak popularity, its capacity to continually build on returns makes…

    Larry Alton/ Relevancein Content- 17 readers -
  • Are Client Reviews Significant in B2B Buying?

    … Published 1 min ago 20 The B2B marketplace is still unsure of the value that online client reviews have in the business-to-business buying process. While some organizations understand that client reviews could help lure in new customers, many don’t realize the weight that buyers place on client reviews. A new study by Clutch quantifies…

    Relevance- 7 readers -
  • Stop the Interruption Marketing and Start Delivering Value!

    … the interruption marketing tactics and instead focus on delivering value, meaningful conversation and connecting at the human level with the people within their communities and circle of influence both online and offline. In this episode of the Social Zoom Factor podcast, I help you do a reality check on if you are interrupting conversations versus providing…

    Pam Marketing Nutin Content- 29 readers -