Digital Assistant

  • Will Digital Assistants Replace Search?

    …. This was done without the user ever needing to use search, apps or a website. Here’s a video of the digital assistant in action at the Tech Crunch Disrupt Conference: The rise of the digital assistant Their are four leading digital assistants that have risen to prominence since Siri was launched in 2011: Siri – Apple Cortana – Microsoft Echo/Alexa…

    State of Digital- 24 readers -
  • What Star Trek and Ironman Tell Marketers About Voice Search

    … Trek Communicator-type lapel pin; both of which presumably utilize a voice-activated or voice search interface. At the same time, consumers are warming to the idea of interacting with their phones and wearables via voice. 33% of U.S. consumers have used a digital assistant like Siri in the past 30 days, and 37% plan to purchase a smartwatch…

    Karen Amundson/ BoostBlog- 21 readers -
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